In this episode of Conversations with CSG, Simon Gillibrand is joined by Gill Nowell – Director of EMobility and Daveena Saranna – Campaigns Manager at Green.TV Media and Women in EV.  

Throughout the episode we talk through the many changes and developments in recent years within the EV space and the impact they have had, alongside challenges, uncertainty and barriers of adoption. Simon, Gill and Daveena discuss the important role the media can play in both the education and promotion of EV and EV adoption, while exploring a lot of the common misconceptions within the media currently.  

Gill and Daveena share more on what the industry and the government can be doing to help the EV industry continue to experience growth and have a solid future, specifically focused around Europe, but applicable across the globe.  

A core discussion point was the need to increase awareness about EV ownership to encourage more people to adopt, this is where marketing plays a big part. For businesses adopting schemes, for customers, and governments to get behind schemes and initiatives – Gill shares some of the top initiatives in place currently.  

Women in EV is a top initiative where Gill and Daveena play a significant part in bringing together women across the EV space, celebrating success, increasing adoption and ultimately promoting steps towards achieving gender parity. 

Simon, Gill and Daveena discuss what more can done to both attract and retain more women in the industry, to enable women to thrive in their careers at all level, with diversity and inclusion being at the heard of everything. 

Gill and Daveena share exciting plans for Women in EV going forward, including future events, networking and an upcoming podcast plus their most valuable pieces of career advice which many professionals will relate to, no matter what stage of career or industry sector. 

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