In this episode, I’m joined by Sophie Bainbridge, founder of Stanley Biggs Clothiers, a brand rooted in British heritage and timeless style.We explore what it takes to create a heritage brand, how nostalgia can act as a cue for re-enchantment in a fast-paced, digital world, and the ways clothing can hold and evoke personal and collective memory — while also building a community around shared stories and style. Sophie shares the inspirations behind Stanley Biggs, her approach to design, and why certain garments feel like they carry the past within their seams.If you’re interested in branding, fashion history, or the psychology of nostalgia, this conversation offers insight into how style can become a living archive of meaning.00:00 Intro06:08 How History Informs the Creative Act12:00 Story and Cultural Myth in Clothing14:00 Storytelling in Branding17:00 Feeling, Desire, and Engagement in Branding19:15 Being and Branding20:00 Balancing the (Problematic) Past with the Present29:00 Clothing and Memory34:00 Building Community and Connection Through Clothing49:20 Where to Connect with Stanley Biggswww.stanleybiggs.co.uk

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