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Content Marketing School: Social Media, Video, AI, Podcast, and LinkedIn Tips for B2B Professionals, Consultants, and Entrepr
Annette Richmond, MA
109 episodes
2 days ago
Send us a text Not surprisingly, I get asked "how to" questions about video all the time. In this solo episode, I share the 3 questions I get asked the most by consultants, entrepreneurs, and businesses that want to use video to build online visibility. During the session, I talk about what equipment you actually need (it's not a lot) and how to save time during the video creation process. I also explain my 14-day BOCA method you can use to become more comfortable on camera. Takea...
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All content for Content Marketing School: Social Media, Video, AI, Podcast, and LinkedIn Tips for B2B Professionals, Consultants, and Entrepr is the property of Annette Richmond, MA and is served directly from their servers with no modification, redirects, or rehosting. The podcast is not affiliated with or endorsed by Podjoint in any way.
Send us a text Not surprisingly, I get asked "how to" questions about video all the time. In this solo episode, I share the 3 questions I get asked the most by consultants, entrepreneurs, and businesses that want to use video to build online visibility. During the session, I talk about what equipment you actually need (it's not a lot) and how to save time during the video creation process. I also explain my 14-day BOCA method you can use to become more comfortable on camera. Takea...
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Marketing
Business,
Management,
Entrepreneurship
Episodes (20/109)
Content Marketing School: Social Media, Video, AI, Podcast, and LinkedIn Tips for B2B Professionals, Consultants, and Entrepr
109 - Answers to Your Most Asked Questions About Video Recording
Send us a text Not surprisingly, I get asked "how to" questions about video all the time. In this solo episode, I share the 3 questions I get asked the most by consultants, entrepreneurs, and businesses that want to use video to build online visibility. During the session, I talk about what equipment you actually need (it's not a lot) and how to save time during the video creation process. I also explain my 14-day BOCA method you can use to become more comfortable on camera. Takea...
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2 days ago
8 minutes

Content Marketing School: Social Media, Video, AI, Podcast, and LinkedIn Tips for B2B Professionals, Consultants, and Entrepr
108 - How "Authentic" Should You Be Online? (It Depends On You)
Send us a text How important is it to be "authentic" online? And what does that even mean anyway? For me, it depends. This solo episode is all about being authentic on social media. I share some insights from Seth Godin on what authenticity actually means. And what it doesn't. What I often tell clients I work with, what people share on social media isn't an accident. People share what they want us to see. Authenticity online is often misconstrued; it's not just about being u...
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2 weeks ago
11 minutes

Content Marketing School: Social Media, Video, AI, Podcast, and LinkedIn Tips for B2B Professionals, Consultants, and Entrepr
107 - Camera Angles That Help You Connect (Not Turn Your Audience Off)
Send us a text Social media is a very personal space. You're on camera talking to one person, watching your video at a time. That's why camera presence is so important. And that doesn't only mean you being comfortable on camera, it's using camera angles that make your audience feel comfortable too. In this solo episode, I share a strategy to help you become more confident on camera and how to frame the camera to build connection with your audience. Takeaways 🔹Building confid...
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3 weeks ago
7 minutes

Content Marketing School: Social Media, Video, AI, Podcast, and LinkedIn Tips for B2B Professionals, Consultants, and Entrepr
106 - Presentation Secrets From a Professional Speaker Coach
Send us a text Think great speakers are born? You would be wrong. Speaking secrets busts the myth about natural talent and offers practical strategies and advice you can use whether you're giving a keynote, speaking on a panel, or recording a video from your home office. In this episode, I’m sharing clips from an interview with Monisha Toteja, CEO of Dynamic Speaking, pulled from my content vault. During our conversation, Monisha shared breathing techniques, tips for structuring your message,...
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1 month ago
23 minutes

Content Marketing School: Social Media, Video, AI, Podcast, and LinkedIn Tips for B2B Professionals, Consultants, and Entrepr
105 - The Easy Way to Stay Visible on Video (On or Off Camera)
Send us a text Creating social media content, particularly video, without getting burned out is a challenge we all face. One of the easiest ways to avoid that is by intentionally recording and using B-roll footage. Life happens to all of us. In this solo episode, I share how to keep showing up on video when you're overwhelmed, overworked, or life gets in the way. The secret is intentionally recording and using B-roll footage. TOP TAKEAWAYS 🔹B-roll footage allows you to create cont...
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1 month ago
9 minutes

Content Marketing School: Social Media, Video, AI, Podcast, and LinkedIn Tips for B2B Professionals, Consultants, and Entrepr
104 - How to Make ChatGPT Content Sound Like a Human (You)
Send us a text Even if you love using AI to save time, your audience still wants your human touch. In this episode, I share practical ways to take your stiff, robotic drafts and make them sound clear, real, and true to you. In this solo episode, I break down my favorite tricks for guiding AI, adding your voice, and proofreading like a pro so your content actually connects. TOP TAKEAWAYS 🔹 Feed ChatGPT examples of your real writing 🔹Break up long, run-on sentences 🔹 Write how you talk — ski...
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1 month ago
7 minutes

Content Marketing School: Social Media, Video, AI, Podcast, and LinkedIn Tips for B2B Professionals, Consultants, and Entrepr
103 - How to Create Scroll Stopping Carousels for LinkedIn
Send us a text Carousels, also known as Sliders, still get great engagement on LinkedIn. But if you're still creating Carousels in the square format, it's time to switch to the easier to read lateral design. In this solo episode, I provide a step-by-step guide on designing carousels, emphasizing the importance of format, branding, and visual appeal. I also shares practical design tips to enhance readability and engagement, ultimately encouraging content creators to adopt the lateral fo...
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2 months ago
6 minutes

Content Marketing School: Social Media, Video, AI, Podcast, and LinkedIn Tips for B2B Professionals, Consultants, and Entrepr
102 - Must Have Recording Gear For Content Creators (Desktop and Phone)
Send us a text Many people overthink equipment when starting out with video or podcasting. Christopher Johnson emphasized using what you already have, like your phone, and focusing on good audio before investing in expensive gear. I was delighted to have Christopher Johnson, event producer and radio personality, join me to share some tips on purchasing recording equipment. He encouraged listeners to buy what fits their current needs and learn as they grow. Fun and experimentation should guid...
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2 months ago
31 minutes

Content Marketing School: Social Media, Video, AI, Podcast, and LinkedIn Tips for B2B Professionals, Consultants, and Entrepr
101 - How You Can Create 10 Videos In A Day (Without The Stress)
Send us a text Creating content consistently, particularly video content, can be a challenging task. In this solo episode, I share my simple, low-tech system for creating videos with minimal stress and burnout. By using simple tools like Post-it notes and a whiteboard, I'm able to capture and organize my ideas, making batch recording days a breeze. TOP TAKEAWAYS 🔹You don't need a production team or fancy studio to create videos. 🔹 A flexible content creation planner can reduce ...
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2 months ago
7 minutes

Content Marketing School: Social Media, Video, AI, Podcast, and LinkedIn Tips for B2B Professionals, Consultants, and Entrepr
100 - How To Keep Posting Video (Even When Life Get In The Way)
Send us a text Hey, I published 100 episodes!!! In this episode, I’m sharing a recent setback that led to a mindset shift and a new way of seeing content creation. It’s not about doing more. It’s about seeing differently. Even when you’re sick, sidelined, or just out of steam. This episode walks through the five-part framework that helped me keep showing up with purpose (and sanity), even when creating content the “usual way” wasn’t an option. Inside This Episode: 🔹 What a health setback tau...
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2 months ago
7 minutes

Content Marketing School: Social Media, Video, AI, Podcast, and LinkedIn Tips for B2B Professionals, Consultants, and Entrepr
099 - Stop Overthinking Your Short Videos: Here’s What Actually Matters
Send us a text If you're a consultant, entrepreneur or business owner stressing about your imperfect videos, STOP right now. Because what your audience actually wants isn't what you think they do. In this solo episode, I share the concerns you probably have about creating videos. Like worrying about how you look or sound, if you know enough to teach others, and if you even have anything new to say. 10 Top Takeaways 🔹Your audience doesn't care about your appearance. 🔹Focus on delivering ...
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4 months ago
6 minutes

Content Marketing School: Social Media, Video, AI, Podcast, and LinkedIn Tips for B2B Professionals, Consultants, and Entrepr
098 - 10 Game-Changing ChatGPT Prompts To Get You Better Results
Send us a text If you’ve ever asked ChatGPT for help and ended up with a long-winded mess full of buzzwords, fluff, or flat-out nonsense, you’re not alone. In this episode, I’m breaking down exactly how to get smarter, faster, and more useful output from ChatGPT using clear, direct prompts that actually work. In this solo episode, I share 10 practical ways to prompt ChatGPT, and other prompt-driven AI platforms, so it feels more like a strategic assistant and less like a cringey salespe...
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4 months ago
7 minutes

Content Marketing School: Social Media, Video, AI, Podcast, and LinkedIn Tips for B2B Professionals, Consultants, and Entrepr
097 - Expand Your Audience By Translating Your Book Into Another Language (Here’s How One Author Did It)
Send us a text Publishing your book in another language isn’t just a technical process it’s a chance to expand your reach and impact entirely new audiences. In this episode, we explored what it really takes, from finding the right translator to reworking visuals and launching like it’s a brand new book. I was excited to have Tiina Jarvet, headhunter and career coach, join me to share her experience translating her book into Spanish. And the surprising effort that went into making it accessibl...
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5 months ago
28 minutes

Content Marketing School: Social Media, Video, AI, Podcast, and LinkedIn Tips for B2B Professionals, Consultants, and Entrepr
096 - 5 Essentials I Wish I Knew When I Started My First Podcast In 2020
Send us a text If you're a new or aspiring podcaster, this episode will give you a real-world look at what it’s like to build and grow a show. I share what I’ve learned the hard way after five years and two podcasts. In this solo episode, I share the techniques I wish I knew when I started podcasting 5 years ago. From choosing a format to staying consistent, these lessons come from experience — not theory. Some of the things I highlighted 🔹Start with a clear format and platform. Audio-only or...
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5 months ago
13 minutes

Content Marketing School: Social Media, Video, AI, Podcast, and LinkedIn Tips for B2B Professionals, Consultants, and Entrepr
095 - How To Build (And Monetize) Your YouTube Channel
Send us a text If you're looking to grow a YouTube channel, this episode breaks it down simply. We talked about the common mistakes people make—like disorganization and waiting to hit 1,000 subs—when in reality, you can start making money much earlier. It’s all about being intentional with your content. I was delighted to have Vickie O'Neil, YouTube Expert, join me to discuss building and monetizing a YouTube channel, especially for women over 40. She shared real strategies, examples, a...
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5 months ago
30 minutes

Content Marketing School: Social Media, Video, AI, Podcast, and LinkedIn Tips for B2B Professionals, Consultants, and Entrepr
094 - Unleashing the Power of LinkedIn: Overcoming Misconceptions and Building Relationships
Send us a text LinkedIn is more than a place to park your profile—it’s a powerful platform for B2B professionals, consultants, and entrepreneurs to build visibility, credibility, and real business relationships. In this episode, we dive into how to use it with intention and personality to actually drive growth. I was delighted to be joined by Beth Granger, LinkedIn trainer, consultant, and speaker, Beth Granger Consulting, to discuss smart, practical ways to stand out, build trust, and start ...
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5 months ago
26 minutes

Content Marketing School: Social Media, Video, AI, Podcast, and LinkedIn Tips for B2B Professionals, Consultants, and Entrepr
093 - 10.5 Mistakes That Are Tanking Your Video Engagement (And How To Fix Them)
Send us a text Many consultants, entrepreneurs, and business owners dive into video content but struggle to get the engagement and views they expect. This episode breaks down 10.5 common video mistakes and how to fix them. In this solo episode, I share practical tips to make your videos more effective. Some of the things I highlighted: 🔹 Start with a hook – Grab attention immediately instead of introducing yourself first. 🔹 Edit out dead space – Remove long pauses and filler words to...
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5 months ago
13 minutes

Content Marketing School: Social Media, Video, AI, Podcast, and LinkedIn Tips for B2B Professionals, Consultants, and Entrepr
092 - Struggling With Burnout? Be "Intelligently Lazy" By Strategically Saying No
Send us a text Saying no isn’t just about avoiding burnout—it’s a strategy for success. In this episode, I was delighted to have Deirdre Tshien, CEO and co-founder of CapSho, join me to share how saying no is actually a solid business strategy for consultants, entrepreneurs, and business owners. She broke down how trying to be everywhere at once leads to exhaustion, and why focusing on just a couple of key platforms can deliver better results without overwhelming you. Topics included 🔹 ...
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5 months ago
30 minutes

Content Marketing School: Social Media, Video, AI, Podcast, and LinkedIn Tips for B2B Professionals, Consultants, and Entrepr
091 - Dress To Be Seen As The Expert You Are (Tips From A Top Image Consultant)
Send us a text Many professionals struggle with what to wear for meetings, events, and being on video. The right outfit boosts confidence, but figuring it out can be challenging. The good news? You don’t need a wardrobe overhaul—just a smarter approach to dressing like the expert you are. I was excited to have Scarlett De Bease, President of Scarlett Image, join me for this conversation. Scarlett shared practical tips on dressing with confidence, shopping your own closet, an...
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6 months ago
30 minutes

Content Marketing School: Social Media, Video, AI, Podcast, and LinkedIn Tips for B2B Professionals, Consultants, and Entrepr
090 - Stop Spending Hours Creating Social Media Videos (Easy 5-Step Process)
Send us a text Too many people avoid creating videos because it takes them hours to make a two-minute clip. They overthink, redo takes endlessly, and spend way too much time editing—only to feel frustrated and burnt out. But it doesn’t have to be that way! In this solo episode, I share a simple five-step process to help you record, edit, and post videos faster—without the stress. If you've ever spent two hours recording a two-minute video, this episode is for you! These steps will save you ti...
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6 months ago
9 minutes

Content Marketing School: Social Media, Video, AI, Podcast, and LinkedIn Tips for B2B Professionals, Consultants, and Entrepr
Send us a text Not surprisingly, I get asked "how to" questions about video all the time. In this solo episode, I share the 3 questions I get asked the most by consultants, entrepreneurs, and businesses that want to use video to build online visibility. During the session, I talk about what equipment you actually need (it's not a lot) and how to save time during the video creation process. I also explain my 14-day BOCA method you can use to become more comfortable on camera. Takea...