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Content Lab
IMPACT
66 episodes
5 days ago
Are you a marketer or content manager struggling to create content? Are you tired of high-level “insights” that don’t give you anything to do right now to make your content better? Do you wish someone would just spill the secrets on what works, what doesn’t, and what’s next? If so, Content Lab is for you. Join IMPACT content strategist Liz Murphy each week for shenanigans, candid conversations with fellow content nerds and industry experts, and the inside scoop on the tools and tactics that will transform you into a content rockstar.
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Marketing
Business
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All content for Content Lab is the property of IMPACT and is served directly from their servers with no modification, redirects, or rehosting. The podcast is not affiliated with or endorsed by Podjoint in any way.
Are you a marketer or content manager struggling to create content? Are you tired of high-level “insights” that don’t give you anything to do right now to make your content better? Do you wish someone would just spill the secrets on what works, what doesn’t, and what’s next? If so, Content Lab is for you. Join IMPACT content strategist Liz Murphy each week for shenanigans, candid conversations with fellow content nerds and industry experts, and the inside scoop on the tools and tactics that will transform you into a content rockstar.
Show more...
Marketing
Business
Episodes (20/66)
Content Lab
How much does marketing news really matter?
As an inbound marketer, what marketing news matters to you ... if any? And how can you even tell the difference?
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4 years ago
43 minutes 42 seconds

Content Lab
They Ask, You Answer and diversity, equity, and inclusion
The core thrust behind They Ask, You Answer is that buying behavior has changed a lot in the last 10 to 15 years. On top of that, however, the pool of your ideal customers is a lot more diverse than ever before.
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4 years ago
36 minutes 17 seconds

Content Lab
What the heck is going on with all the Google updates?
In less than 2 months, Google has rolled out six different updates. Is Google trying to hurt us content marketers? (Also, during the conversation, I made a mistake. I inadvertently said the new page performance report is in Google Analytics, when it is actually in Google Search Console. Sorry!)
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4 years ago
54 minutes 13 seconds

Content Lab
Realities of outsourcing content for inbound marketing
Let's say you want to get started with inbound marketing and creating the content you need to establish yourself as the No. 1 authority in your space about what it is that you do or sell. However, there's just one eensy, weensy problem – you don't have anyone on staff who can be a dedicated in-house content manager. What do you do? Is outsourcing really the right answer?
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4 years ago
42 minutes 16 seconds

Content Lab
How to get started creating video
When I was given the gift of running IMPACT's video program, I was not thrilled. I always viewed myself as a writer and editor, and video was for... someone (anyone) who wasn't me.  Clearly, today is a different story.  How did we launch a robust video program during a pandemic? And how can other content and marketing leaders like you get their own video marketing program off the ground, no matter how limited your time, resources, or experience is?
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4 years ago
41 minutes 38 seconds

Content Lab
Creating content your buyers will love
We're all in the business of attracting our ideal buyers through our content. But how do you actually make the right people fall in love with your words?
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4 years ago
45 minutes 29 seconds

Content Lab
'Dumbing down' your content isn't dumb
When you're asked to make your content "more accessible" to your audience, it can feel like you're being asked to "dumb down" something you're an expert in... and that's not a great feeling.
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4 years ago
50 minutes 4 seconds

Content Lab
Why personality in content is profitable and how to do it
Countless business leaders say their people are their greatest asset... so, why does everyone's content sound the same?
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4 years ago
54 minutes 12 seconds

Content Lab
Writing about competition in content
You need to create content about your competition. But how do you do it in a way that makes sense and doesn't feel... awkward?
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4 years ago
46 minutes 55 seconds

Content Lab
Unexpected 2020 lessons and resolutions for 2021
Oh, what a decade this year has been, am I right?
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4 years ago
48 minutes 18 seconds

Content Lab
Happy holidays and expert tips on content interviewing
In this episode, John and I delve more deeply into the ways content interviewing can go wrong — both in terms of your mindset as a content manager, as well as your execution in the interview and post-interview content creation processes. Festive tunes from Scott Holmes Music of freemusicarchive.org.
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4 years ago
47 minutes 21 seconds

Content Lab
Content coaching vs traditional editing
This throwback episode was originally recorded in October, but we think it's a good one to listen to as you evaluate your content approach for 2021.
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4 years ago
52 minutes 30 seconds

Content Lab
What you want to say vs. what you need to say (Summertime Throwback)
Recorded May 2020. It's a lot harder to not be self-absorbed in our content creation, wherein we focus almost exclusively on the positive, "look at me!" messaging.
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4 years ago
47 minutes 42 seconds

Content Lab
What we're thankful for (Happy Thanksgiving!)
If you'd like to know what Millard Filmore, Rasputin, Keanu Reeves, and Genghis Khan all have in common, you'll need to listen to this wild, hilarious, and heartwarming episode.
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4 years ago
48 minutes 11 seconds

Content Lab
Landing page copywriting (Recorded, May 2020)
While there are a lot of variables and factors that drive your conversion rates on a landing page up and down (videos, form placement, and so on), one of the most important components of your landing page is the copy. (Originally recorded May 2020.)
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4 years ago
40 minutes 14 seconds

Content Lab
Tips for getting started as a first-time content manager
Starting out as a first-time content manager can be an exciting adventure. It can also present a lot of challenges, as you're often the first person in your role... and the only one with your specialties.
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4 years ago
55 minutes 33 seconds

Content Lab
Rhetoric and the power of precise language in content
"Words... words... words!" Love 'em or hate 'em, words are the lifeblood of every video script you'll write, every website page you'll craft, and every blog article you'll ever publish. Choose them wisely.
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5 years ago
54 minutes 39 seconds

Content Lab
6 haunting content manager tasks and realities
John and I love our jobs, truly. But this Halloween, we're taking a moment to be honest about the spooky-scaries of being content managers, and those commas that go bump in the night.
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5 years ago
38 minutes 29 seconds

Content Lab
How to write a video script for marketers
In this episode, I pull back the curtain on my surprisingly easy process for creating video scripts, and integrating the creation of video for sales and marketing into an existing content strategy.
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5 years ago
52 minutes 56 seconds

Content Lab
How Liz wrote a blog in under 24 hours
While I was excited to share my experience with John of how I pulled this piece together, it wasn't until the end of the conversation that I realized how illuminating and educational this kind of deep-dive into a single piece of content can be.
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5 years ago
51 minutes

Content Lab
Are you a marketer or content manager struggling to create content? Are you tired of high-level “insights” that don’t give you anything to do right now to make your content better? Do you wish someone would just spill the secrets on what works, what doesn’t, and what’s next? If so, Content Lab is for you. Join IMPACT content strategist Liz Murphy each week for shenanigans, candid conversations with fellow content nerds and industry experts, and the inside scoop on the tools and tactics that will transform you into a content rockstar.