Are you tired of feeling overwhelmed by the constant pressure to scale your business and achieve more? Today I sit down with David Waldy, a seasoned entrepreneur and sales expert, to explore a refreshing perspective on success and growth. David introduces us to his powerful Fierce Empathy Framework, a tool designed to help entrepreneurs align their business goals with their personal values. We dive deep into the importance of understanding your true motivations and setting realistic expectations for yourself and your business. Some of the #GoldenBoulders on today’s episode: - The four essential components of any business: marketing, sales, operations, and finance - Why comparison can be dangerous and how to use it effectively - The importance of setting clear intentions and realistic expectations - How to determine what's truly relevant to your definition of success This conversation is a must-listen for entrepreneurs who want to build a business that aligns with their values and allows them to enjoy the journey. It's time to stop "wending" your life away and start creating a business and life you truly love! Timestamped Overview: [00:00:00] Welcome Back, David Waldy! [00:01:40] Business 101: The 4 Buckets (Marketing, Sales, Ops, Finance) [00:03:25] Embracing Ignorance Without Shame [00:06:50] The Birth of the Fierce Empathy Framework [00:10:15] Foundations: What Motivates People to Buy [00:13:40] Why “Go for No” Changes the Game [00:18:03] Ask Better Questions, Sell Better Solutions [00:20:30] Sales Conversations Start Long Before the Call [00:24:34] Intentions and Expectations: The Fuel of Sustainable Growth [00:27:20] The Comparison Trap: Redefining Success [00:30:31] Setting Boundaries and Living With Intentionality [00:34:10] Values vs. Vanity: Building the Life You Actually Want [00:41:00] Relevancy: What Actually Matters in Your Business [00:44:25] Don’t We Your Life Away — Own Your Journey [00:49:14] You’re Not the Oak Tree Yet — And That’s Okay Connect with David: fierceempathyframework.com Facebook: https://www.facebook.com/davidwaldy/ Instagram: *https://www.instagram.com/davidwaldy/* LinkedIn: *https://www.linkedin.com/in/davidwaldy/* Twitter: *https://twitter.com/davidwaldy* Connect with Fonzi: Facebook Instagram LinkedIn Twitter Connect with LUISDA: Facebook Instagram LinkedIn Twitter Subscribe to the podcast on Youtube, Apple, Spotify, Google, Stitcher, or anywhere you listen to your podcasts. You can find this episode plus all previous episodes here. If this episode was helpful, please don’t forget to leave us a review by clicking here, and share it with a friend.

Come join us at www.businesscreator.club Ever wondered if there's a secret formula to make your content work wonders for your business? Well, today we're breaking down the six essential elements that can supercharge your content strategy and propel your business forward. As a special treat, I'm sharing the “baby proof” version of a presentation that's been refined over the last few years of real-world application. It's been put to the test with our agency clients and has proven its worth time and time again. Now, it's your turn to benefit from these insights. You’ll see the two frameworks that we’ve discovered after working hundres of companies and their content maps. This episode isn't just about theory - it's about practical application. Enjoy!

Ever wonder how the experts find the most interesting content on the internet? Today we revisit the episode with our friend and MVP Steph Smith as she reveals her surprisingly simple yet powerful research techniques. The very frameworks that lead her to crush it at The Hustle, as Director of Marketing for HubSpot, and now leading growth for cutting edge Ai company Groq. Discover how she grew her podcast to 20,000 downloads in just six months and her unique insights on content creation that you won't hear anywhere else. Plus, learn why not every business should start a podcast and the key questions you should ask before diving in. What a fun and relevant chat! Back to the vault we go! haha! Connect with Steph: https://www.linkedin.com/in/stephaniesmith93/ Listen Only here: https://link.chtbl.com/takemetocip Subscribe to the Youtube show ► https://www.youtube.com/channel/UCVm4xHOmK8VAVifaojilr4A Join Business Creator Club https://www.businesscreator.club Connect with BIZBROS: https://www.facebook.com/BIZBROSCOhttps://www.instagram.com/bizbrosco Connect with FONZI: https://www.instagram.com/luiscamejov/ Connect with LUISDA: https://www.instagram.com/luisdacreates Get our freebies on how you can turn your Content Into Profit: https://www.bizbros.co/monetize

Ever wondered how to make your podcast truly stand out in the crowded digital landscape? In this unfiltered conversation from our Business Creator Club chats (join us at https://businesscreator.club/), we dive deep into the world of podcasting, exploring the dynamic intersection of AI, video, and shareability. As content creators, we're constantly seeking ways to amplify our message and reach our ideal audience. But with so many tools and strategies at our disposal, it's easy to feel overwhelmed. #GoldenBoulders from this episode: - Discover how to leverage AI to streamline your podcast production process - Learn strategies for creating shareable content that resonates with your audience - Explore the power of video in enhancing your podcast's reach and engagement - Understand the importance of authenticity in building a loyal listener base - Get insights on measuring the effectiveness of your podcast marketing efforts Remember, the goal isn't just to create content, but to create content that people want to share! Timestamped Overview: [00:03:30] AI Workflows in Content Creation [00:06:50] The Power of Authenticity [00:10:15] Quality Over Vanity Metrics [00:13:40] Aligning Content With Business Goals [00:17:05] Building a Business That Serves You [00:20:30] Storytelling That Connects [00:24:45] Authenticity vs. Persona in Content [00:27:20] The Publishing Pyramid & Six Content Levers [00:30:45] Fear of Imperfection & Sharing Rough Work [00:34:10] Shareability, Virality & The Santa Clip [00:36:40] Hitting the Right Content Frequency [00:39:15] Strategic Short Form & Podcasting Together [00:44:25] AI-Powered Speed with Human Strategy [00:46:10] Building Capacity & Sustainable Growth Connect with Fonzi: Facebook Instagram LinkedIn Twitter Connect with LUISDA: Facebook Instagram LinkedIn Twitter Subscribe to the podcast on Youtube, Apple, Spotify, Google, Stitcher, or anywhere you listen to your podcasts. You can find this episode plus all previous episodes here. If this episode was helpful, please don’t forget to leave us a review by clicking here, and share it with a friend.

Are you feeling intimidated by the thought of running ads for your service-based business? Us too! Many entrepreneurs struggle with this crucial aspect of marketing, unsure where to start or how to make it work effectively. Today I sit down with Nickolas Natali, a successful podcast host (Top 1% whoop whoop!) and advertising expert, to finally figure out how to run ads for service-based businesses (and online as you’ll see at the end!) We dive into actionable strategies that you can implement today to boost your lead generation and conversions. Today’s #GoldenBoulders! • A simple, clear roadmap for setting up and testing ads for your service-based business • The key components of an effective offer formula • Where to focus 80% of your attention in your ad strategy • How to choose the right offer to test your ad system • The balance between organic content and paid advertising You’ll have a clear understanding of how to create an effective ad strategy that drives conversations and conversions for your service-based business. Enjoy and let’s make some $$$ Timestamped Overview: [00:00:00] Intro: Why paid ads feel scary — and what this episode promises to fix [00:02:40] Nick’s background: From podcasting to high-converting media strategies [00:03:30] Luis reveals their past ad attempts and what stopped them from scaling [00:05:15] Nick breaks down a low-budget ($100–$500) testing strategy to validate offers [00:06:50] What to expect in your first 30 days of running ads [00:09:30] The "I help X do Y without Z" formula and how to craft a strong offer [00:11:40] Platform breakdown: When to use Meta vs. Google Ads (and why) [00:13:45] Why 80% of your budget should go into the headline and CTA [00:16:55] The friction question: Should you make it harder or easier to convert? [00:18:30] DMs as an ad destination — and how they outperform clunky funnels [00:20:15] Done-for-you vs. done-with-you vs. do-it-yourself: Choosing your ad offer [00:23:40] Should you lead with high-ticket or low-ticket? Nick’s practical take [00:26:30] Tracking success: What ROAS, CPL, and other metrics really mean [00:29:50] Paid ads vs. organic content — how to make them work together [00:33:00] Creative ideas: Story-driven or sitcom-style ads for brand awareness Connect with Nickolas: Podcast https://podcasts.apple.com/us/podcast/the-nickolas-natali-show/id1454542200 LinkedIn https://www.linkedin.com/in/nickolasnatali Instagram https://www.instagram.com/nickolasnatali/?hl=en Website https://allthingsmediallc.com/ Connect with Fonzi: Facebook Instagram LinkedIn Twitter Connect with LUISDA: Facebook Instagram LinkedIn Twitter Subscribe to the podcast on Youtube, Apple, Spotify, Google, Stitcher, or anywhere you listen to your podcasts. You can find this episode plus all previous episodes here. If this episode was helpful, please don’t forget to leave us a review by clicking here, and share it with a friend.

Ever felt overwhelmed by the idea of launching a product or executing on a business concept? We certainly have… multiple times! Today we dive into the world of launching a financial product and entrepreneurship with Julie Bennett, co-founder of Lemonade Standers. Julie shares her journey from a personal revelation about her children's understanding of money to creating an innovative game that teaches credit literacy. Her story is a testament to the power of identifying a gap in the market and taking action, even when the product isn't perfect. The #GoldenBoulders from this episode you don’t want to miss: • The importance of teaching financial literacy to young people • How to test and validate your product idea before full-scale launch • Strategies for tapping into existing networks to grow your audience • The value of collaboration in business growth • Why progress trumps perfection in product development Julie's approach to building her business is a masterclass in entrepreneurial thinking. From hosting after-school programs to collaborating with established professionals, she demonstrates how to pivot and adapt your strategy based on market feedback. Join us for this enlightening conversation and learn how to navigate the entrepreneurial journey with confidence and purpose! Timestamped Overview: [00:00] How Julie turned a birthday party moment into a business idea [03:00] The eye-opening conversation that sparked her mission [05:30] Julie’s background and why financial literacy became personal [08:15] Teaching kids through entrepreneurship and real-life lessons [10:00] Finding the gap: Why credit is the pain point for most families [13:45] Partnering with experts to scale and inject fun into learning [15:20] Transitioning from enrichment programs to scalable product [17:00] The challenge of keeping things fun and flexible for kids [19:00] How in-person feedback helped shape their product [21:30] The confidence to launch before it’s “perfect” [24:00] Leveraging the “Do The Thing” challenge model [26:50] Collaborating with aligned audiences to grow reach [28:45] Applying corporate strategy to entrepreneurial growth [31:00] Saying “no” to noise, focusing on one thing: credit [35:00] Why trying things (and failing fast) is part of the process Connect with Julie: Free community https://www.skool.com/lemonadestanders/about Website https://www.lemonadestanders.org/ Linkedin https://www.linkedin.com/in/juliebennettseattle/ Connect with Fonzi: Facebook Instagram LinkedIn Twitter Connect with LUISDA: Facebook Instagram LinkedIn Twitter Subscribe to the podcast on Youtube, Apple, Spotify, Google, Stitcher, or anywhere you listen to your podcasts. You can find this episode plus all previous episodes here. If this episode was helpful, please don’t forget to leave us a review by clicking here, and share it with a friend.

Ever wonder why some podcasters get zero results from their content… while others effortlessly turn listeners into paying customers? This one thing increases your chances significantly! Today we sit down with the legendary Alex Sanfilippo to crack the code on podcast calls-to-action that actually convert. This session was streamed during Podcasting Made simple (a Podmatch event) in front of more than 1,000 people and the feedback was incredible! We are very grateful that Alex and their team are letting us share this private episode :) We’re pulling back the curtain on: - The “Six Steps” that make ANY CTA irresistible (not just for podcasts!) - Wild case studies and real-life mistakes most hosts and guests make (and how to avoid them) - The power of keeping it simple, specific, AND sticky - The surprising thing you should NOT ask for at the end of your episode - Why Fonzi believes “short and sticky” wins every time (and what on earth Taylor Swift has to do with podcasting…) Whether you're struggling to convert listeners or just want to refine your strategy, this episode is packed with practical insights to help you drive traffic, grow your audience, and monetize your content effectively! Enjoy! Timestamped Overview: [00:00] Alex intros the special PodMatch Event and sets the stage for discussing powerful podcast CTAs. [02:30] Luis & Fonzi join in — sharing background on how this framework was developed and why most CTAs fail. [04:30] Why “no results” from podcasting usually isn’t a content problem — it’s a CTA problem. [06:10] Step 0: Develop Know, Like & Trust on the episode — give away real value, don’t hold back. [10:15] Step 1: Keep your CTA singular — don’t overwhelm your listeners with too many options. [11:35] Step 2: Make it relevant — your CTA must match the content of the episode. [13:40] Step 3: Ensure it’s evergreen — so it doesn’t expire or confuse future listeners. [17:05] Step 4: Keep it simple to understand — clarity > cleverness. Use “It’s like…” analogies. [20:30] Step 5: Make it easy to follow — sticky domains, memorable URLs, or SMS options. [23:55] Test creative ideas: surprise CTAs at the end of episodes, gamification, secret codes. [25:00] Sticky examples: funny URLs, dynamic insertion intros, and Taylor Swift-style rollouts (!). [27:20] Step 6: CTA destination should add value immediately — don’t gate everything behind an opt-in. [30:45] Optimize the experience post-CTA: what happens after someone clicks matters. [33:30] Every CTA should reflect your business stage and goals — make it strategic. [34:10] The Biz Bros share details on launching their new community: BusinessCreator.Club. Connect with Fonzi: Facebook Instagram LinkedIn Twitter Connect with LUISDA: Facebook Instagram LinkedIn Twitter Subscribe to the podcast on Youtube, Apple, Spotify, Google, Stitcher, or anywhere you listen to your podcasts. You can find this episode plus all previous episodes here. If this episode was helpful, please don’t forget to leave us a review by clicking here, and share it with a friend.

Ever feel like you're wearing a mask in your business, afraid to show your true self? Today I sit down with Caryn Meininger, a successful entrepreneur who made a bold pivot from corporate life to follow her authentic calling. Caryn shares her journey from manifesting a million-dollar month in her family business to embracing her passion for holistic coaching and life artistry. We explore the power of authenticity in business and how aligning with your true self can lead to incredible success. Don’t miss these #GoldenBoulders in today’s episode: - Learn to focus on alignment rather than chasing money - How to use shame as a superpower to lead through challenges - The 90-second rule for processing emotions - Learn to focus on the feeling behind what you want to achieve Caryn's story of manifesting a million-dollar month is truly inspiring! Ready to transform your business by embracing your true self? Tune in to this episode and start your journey towards authentic entrepreneurship today! Timestamped Overview: [00:00] Caryn’s origin story and stepping into her calling [03:25] Manifesting a million-dollar month (and making $1.5M in PPE pivot) [06:50] The moment she walked away from the family business [10:15] Realizing the misalignment in her “successful” life [13:40] The link between visualization and collapsing timelines [17:05] Feeling joy now as a way to attract more [20:30] Nervous system capacity and the self-sabotage trap [23:55] Flipping the rut: the power of remembering wins [27:20] Letting emotions move through you in 90 seconds [30:45] Why creators fear being seen and how to get past it [34:10] The performance trap vs. true authenticity [37:35] The exhaustion of showing up as someone you’re not [41:00] Persona vs. essence: being you in all rooms [44:25] Zone of excellence vs. zone of genius [47:50] Using breath and embodiment to rewire emotions Connect with Caryn: 🔥 Download her Millionaire Mindset Playbook: https://www.carynmeininger.com/millionaire_mindset_playbook Instagram: www.instagram.com/carynmeininger Facebook: www.facebook.com/carynmeiningerglobal LinkedIn: https://www.linkedin.com/in/carynmeininger/ Connect with Fonzi: Facebook Instagram LinkedIn Twitter Connect with LUISDA: Facebook Instagram LinkedIn Twitter Subscribe to the podcast on Youtube, Apple, Spotify, Google, Stitcher, or anywhere you listen to your podcasts. You can find this episode plus all previous episodes here. If this episode was helpful, please don’t forget to leave us a review by clicking here, and share it with a friend.

This week on Content Is Profit, we're re-releasing two incredibly special episodes featuring the late, great Steve Sims. Steve, an acclaimed coach and bestselling author, profoundly impacted countless lives, including ours. His recent passing was deeply felt across the industry, and in his honor, we're bringing back these powerful conversations. More than just an episode, this is a tribute to Steve's bold, unapologetic spirit and invaluable wisdom. He was a man who fearlessly pursued his dreams, remaining true to himself, and in doing so, attracted an incredible network of successful individuals. Join us as we celebrate his legacy, and prepare to be inspired by a man who helped thousands! Do you know anyone that’s worked with Sir Elton John or Elon Musk?  Sent people down to see the wreck of the Titanic on the sea bed? Or closed museums in Florence for a private dinner party and then had Andrea Bocelli serenade them while they eat their pasta? You do now. Steve Sims has crafted a space in the world as someone that can make things happen.  His “Go For Stupid” mindset has made him a high-achiever and is probably one of the most well-connected men on this planet. His daily job is to make the impossible possible.  Also, he recently published his second book: Go For Stupid. In this conversation, we explored: 🔥Developing A “Go For Stupid” Attitude! 🔥1 Billion Like vs. 100 Conversations 🔥Coaching Exercise To Achieve Your Ultimate Goals 🔥And Much More! Steve's Legacy: ⁠https://www.stevedsims.com/⁠ Books: ⁠https://www.stevedsims.com/#books⁠ Connect with Fonzi: ⁠Facebook⁠ ⁠Instagram⁠ ⁠LinkedIn⁠ ⁠Twitter⁠ Connect with LUISDA: ⁠Facebook⁠ ⁠Instagram⁠ ⁠LinkedIn⁠ ⁠Twitter⁠ Subscribe to the podcast on Youtube, Apple, Spotify, Google, Stitcher, or anywhere you listen to your podcasts. You can find this episode plus all previous episodes ⁠here⁠. If this episode was helpful, please don’t forget to ⁠leave us a review by clicking here⁠, and share it with a friend.

When we started Content Is Profit, and later Studio Podcast Suites, and then Business Creator Club, our commitment was to ALWAYS lead with value (hence, the recent emails we have been sending haha! Last week was how to build your High Ticket Offer (3 hr free workshop! Oh my lanta!) This week is something SPECIAL for all Podcasters (guests and hosts!) I just got off the phone with one of the industry leaders and had to send this email before heading to the movies with Katie (no Superman spoilers, please!). (Here is the video version if you don't believe me lol)Drumroll please!.... Our good friend Alex Sanfilippo—the amazing founder behind PodMatch—are hosting a premium virtual event this Thursday, July 17th called Podcasting Made Simple LIVE… And they’re giving YOU free access just for being part of Content Is Profit and the Business Creator Club community. 🙌 Here’s the scoop:🗓️ When?Thursday, July 17th11:30 AM – 4:00 PM EST(Join us for club office hours at 11, then we roll right into the event!) 🎟️ Where?Click here to register for FREE Be sure to RSVP to sessions! After you redeem your ticket, this video explains how to navigate the event platform. 🎥 Can’t make it live?No worries. You’ll get access to the replays if you register. Why it’s worth it:This event is built to help podcast guests and hosts like you grow, simplify, and improve your content game—without the overwhelm. Expect: ✅ 13 expert-led sessions (I explain them in the video above)✅ Live Q&A with the speakers✅ Tools, systems & frameworks✅ Opportunities to collaborate✅ Discounts, community, and more! Some sessions you don’t want to miss: - The Role of Passion in Podcasting (Alex Sanfilippo) - The 6 Steps to a Podcast CTA That Converts (feat. me!) - Who's Listening? (Dave Campbell) - The Systems Behind a Successful Podcast - Keeping Listeners Engaged as a Guest - Turning Your Podcast into a Book…and tons more. Over 1,000 people are expected. It’s going to be wild—in the best way. I can’t wait to see you there. Huge thanks to Alex and the team for opening this up for us 🙏 🎟️ Grab your free ticket now and come hang with us Thursday! To momentum and mics, LuisStudio Podcast Suites / BizBros / Content Is Profit

This week on Content Is Profit, we're re-releasing two incredibly special episodes featuring the late, great Steve Sims. Steve, an acclaimed coach and bestselling author, profoundly impacted countless lives, including ours. His recent passing was deeply felt across the industry, and in his honor, we're bringing back these powerful conversations. More than just an episode, this is a tribute to Steve's bold, unapologetic spirit and invaluable wisdom. He was a man who fearlessly pursued his dreams, remaining true to himself, and in doing so, attracted an incredible network of successful individuals. Join us as we celebrate his legacy, and prepare to be inspired by a man who helped thousands! Do you know anyone that’s worked with Sir Elton John or Elon Musk?  Sent people down to see the wreck of the Titanic on the sea bed? Or closed museums in Florence for a private dinner party and then had Andrea Bocelli serenade them while they eat their pasta? You do now. Steve Sims has crafted a space in the world as someone that can make things happen.  His “I Can” mindset has inspired many to go fight for what they want. He is known as “the Real Life Wizard of Oz”. His skill for making things happen allowed him to build the world's leading experiential concierge firm. Steve is probably one of the most well-connected men on this planet. His daily job is to make the impossible possible. Also, he recently published his book: Bluefishing. In this conversation, we explored: 🐟Developing A “Go For Stupid” Attitude! 🐟The Most Valuable Question You Could Ask 🐟The Real Definition Of “Hell” 🐟And Much More! Enjoy! Steve's Legacy: https://www.stevedsims.com/ Books: https://www.stevedsims.com/#books Connect with Fonzi: Facebook Instagram LinkedIn Twitter Connect with LUISDA: Facebook Instagram LinkedIn Twitter Subscribe to the podcast on Youtube, Apple, Spotify, Google, Stitcher, or anywhere you listen to your podcasts. You can find this episode plus all previous episodes here. If this episode was helpful, please don’t forget to leave us a review by clicking here, and share it with a friend.

Join us on July 10th and build a High Ticket Offer with us: https://atomicoffersparty.com/luis Now, on to the episode :) Are you struggling to get your content seen, build authority, or monetize effectively? Today we break down 5 unconventional ways to finally gain traction with your content—straight from behind the scenes in the Business Creator Club! (Haven’t joined yet? → https://businesscreator.club/) These insights are designed to boost your relevance, sharpen your authority, and maximize your consistency—adding up to lasting results for your brand! Here’s a taste of what you’ll discover: Ever wondered what a content safety net is and why you MUST have one? Need a creative hack to stay ultra-consistent (even when you “don’t have time”)? Why is it actually good if your early content feels rough around the edges? The fastest way to avoid interview meltdowns (even if you totally blank out) And… how to free yourself from the parts of content you HATE doing (so you don’t burn out) Plus: Get a sneak peek at the amazing $100k high-ticket offer workshop happening LIVE! (https://atomicoffersparty.com/luis) Curious? Trust us, you’ll walk away with at least ONE game-changing content idea from this episode. Enjoy! Timestamped Overview: 00:00 Boosting Authority with Consistent Content 04:57 "Building Trust Through Consistent Social Presence" 07:45 "Creation Anchors for Daily Creativity" 10:08 "Professional Podcasting Essentials" 14:10 Epiphany Bridge: Interview Strategy 18:25 Optimize Content Distribution Strategy 19:39 Outsource for Efficiency and Consistency Connect with Fonzi: Facebook Instagram LinkedIn Twitter Connect with LUISDA: Facebook Instagram LinkedIn Twitter Subscribe to the podcast on Youtube, Apple, Spotify, Google, Stitcher, or anywhere you listen to your podcasts. You can find this episode plus all previous episodes here. If this episode was helpful, please don’t forget to leave us a review by clicking here, and share it with a friend.

🚨 BIG ANNOUNCEMENT! 🚨 https://atomicoffersparty.com/luis We're throwing an Atomic Offer Party 🎉 … and you're invited. The #1 question we get from creators and business owners in our community is: "How do I monetize my content?" So we’re solving that—LIVE. Tomorrow at 11 AM EST, we’re hosting an exclusive workshop (join for all or just the beginning) with a very special guest—the behind-the-scenes brain of some of the biggest high-ticket offers in the online business world. We’re building your high-ticket offer together! ✔️ No fluff ✔️ No cost ✔️ Just real strategy you can implement immediately! He’s worked with some of the biggest names in the industry—and now you’ll get his frameworks too. You’ll walk away with: A high-ticket offer you can sell confidently Clarity on the exact transformation you provide A pathway to finally connect your content to profit This is open to everyone—you don’t have to be a member of the Business Creator Club to join. Click the link below to register FREE and join us live! 👇👇👇 https://atomicoffersparty.com/luis Got questions? DM me or email luisda@bizbros.co — I got you. Let’s build your Atomic Offer !

Ever wondered how to create a high-ticket offer that transforms your business and your clients' lives? Today we sit down with Austin Ford, the mastermind behind Atomic Offers, to uncover the secrets of crafting irresistible, high-value, lip licking, tasty offers.. Austin shares his journey from struggling online personal trainer to offer creation expert, including the pivotal moment when he facilitated a $300,000 sales day for a client. You'll discover why offer creation is the key to wealth creation and how to communicate the true value of your services. Don’t miss this #GoldenBoulders… they will make you thousands… literally: - How to price offers for maximum profitability and client satisfaction - Understand the "anti-resentment price" concept so we don’t end up hating our customers. - Discover these hidden elements that help us pick the right market - How to communicate your offer so people buy! Juicy Juicy! Plus, we’ll be waiting for you at our Atomic Offers Party live on Zoom on July 10th - Spots are limited! Click here 👉‍ ttps://atomicoffersparty.com/luis Let’s go make some money yes?? Timestamped Overview: 00:00 – Introduction: Who is Austin Ford and what’s coming on June 10 01:30 – How a $48K service turned into $16M of ARR for one client 03:25 – The power of personal branding and “peacocking” at events 06:50 – Austin’s journey: from struggling personal trainer to offer wizard 10:15 – What clicked after buying his first $5K offer (and how it changed everything) 13:40 – The psychology of pricing: 10x rule and why adding more is the wrong move 17:05 – Why most people fail with high-ticket offers: not price, but poor communication 20:30 – The “Do You Know?” contrast framework that positions premium value 23:55 – The anti-resentment price: charging enough to love your work 27:00 – Serving the wrong market? Why it’s more important than your actual offer 28:45 – Ice cream shop vs. dentist: the story that proves offer ≠ outcome 30:45 – Extracting real value from your current offer (you’re closer than you think) 32:00 – Why prepared markets buy more—and how to warm them up 33:30 – The magic of rephrasing: from generic value to “tell me more” 35:00 – What’s coming next: Atomic Offers Party live breakdown on July 10th https://atomicoffersparty.com/luis Connect with Austin: Website https://atomicoffers.com/go Facebook https://www.facebook.com/austinfordhq Connect with Fonzi: Facebook Instagram LinkedIn Twitter Connect with LUISDA: Facebook Instagram LinkedIn Twitter Subscribe to the podcast on Youtube, Apple, Spotify, Google, Stitcher, or anywhere you listen to your podcasts. You can find this episode plus all previous episodes here. If this episode was helpful, please don’t forget to leave us a review by clicking here, and share it with a friend.

Ever wondered how to carve out a unique niche in a male-dominated industry? In this Business Creator Club Special episode (join us at https://businesscreator.club/ we are waiting for you!) we're joined by Ina Coveney, a marketing strategist who's currently making waves in the automotive world. She's not just any consultant - she's the "Auto Social Gal" on a mission to empower women in car sales through social media. Ina shares her journey of identifying a crucial gap in the market: the underrepresentation of women in car sales on social platforms. With only 21% of car salespeople being women, many find themselves relegated to behind-the-scenes roles, managing dealership accounts rather than building their personal brands. Key #GoldenBoulders from this Episode: -The challenges women face in the automotive industry, often becoming the "default admin" instead of star salespeople - How Ina is positioning herself as a leader for women in car sales, encouraging them to show up online and attract leads - The power of personal branding in creating job security and career flexibility within the industry - Strategies for overcoming common objections to creating content, from camera shyness to managerial pushback This episode is a goldmine for anyone looking to create a distinctive brand in a niche market. Whether you're in automotive sales or any other industry, Ina's approach to identifying and solving specific pain points will inspire you to think differently about your marketing strategy. Ready to rev up your social media game and stand out in your industry? Tune in now and fuel your marketing strategy with fresh ideas! Enjoy! Timestamped Overview: 00:00 – Ina's bold pivot: From marketing strategist to “Auto Social Gal” 02:30 – Why women in car sales are underrepresented online 04:45 – Identifying a hidden need in an underserved market 06:50 – The real problem: Women becoming default admins, not brands 09:00 – Defining the mission: Becoming the leader for female car sales professionals 10:45 – Introducing the PPP Board (Problem & Pleasure framework) 12:10 – Using TikTok to drive leads and visibility 13:45 – What’s holding women back? Visibility fears & unsupportive management 15:50 – The “Tiny Challenge” concept: Building trust through action-led engagement 18:00 – How to create results-based micro-offers in 5 days 20:20 – Why doing the “unscalable” is the shortcut to traction 23:00 – Why personal brand = career insurance (especially in dealership life) 25:30 – Real industry stories and untapped attention opportunities 27:00 – Content creation fears and practical ways to overcome them 29:00 – Final insights: Turn your value into visibility, one story at a time Connect with Fonzi: Facebook Instagram LinkedIn Twitter Connect with LUISDA: Facebook Instagram LinkedIn Twitter Subscribe to the podcast on Youtube, Apple, Spotify, Google, Stitcher, or anywhere you listen to your podcasts. You can find this episode plus all previous episodes here. If this episode was helpful, please don’t forget to leave us a review by clicking here, and share it with a friend.

Ever wondered how to build authority with your podcast, especially if you're running an interview-style show? This question comes up frequently in our community (join us at https://businesscreator.club/ we’re waiting for you!) and studio, and today we're diving deep into the answer. Today we're sharing insights from a recent Q&A session in our Business Creator Club. We'll explore effective strategies for inviting influential guests to your podcast - people who can not only provide value to your audience but also potentially become partners, referral sources, or even customers for your business. Here are some of the #GoldenBoulders: - Learn how to ethically approach and invite high-profile guests - Discover the AIDA framework and how to apply it to your collaboration outreach - Understand the importance of focusing on "WIIFT" - How to get answers from your top prospects - How to approach a conversation and show up also as an authority. We'll walk you through a proven outreach method that's helped us book over 600 guests with an almost 100% success rate. You'll hear practical examples and learn how to tailor your approach based on the guest's profile and your goals. Enjoy! Timestamped Overview: [01:30] The real value behind interview-style podcasting — building relationships & authority [03:25] Fonzi introduces the core strategy: “What’s in it for them?” + the AIDA framework [06:50] How to use the AIDA model to craft short, irresistible outreach messages [10:15] Why “If you’re open to…” converts better than “If you want to…” (and the psychology behind it) [13:40] Filtering guest pitches: quality control, positioning, and how they now counter-pitch [17:05] Pricing, positioning, and perception: why charging $1500 can actually increase authority [20:30] How to transition an interview into a backend business conversation [23:55] Sirya reflects on her favorite pitch line & how she plans to use it [26:00] How content strategy unlocked 200% growth in their online community [28:10] Why “I don’t know if this is for you” triggers curiosity and keeps doors open [30:20] How outreach tools like PodMatch help filter serious guests from spam [32:40] The real mindset behind booking: not fear of rejection, but strategic value [34:50] Using “social proof stacking” (like name-dropping big past guests) to boost authority [36:15] Final thoughts: get creative, stay authentic, and make every outreach personal Connect with Fonzi: Facebook Instagram LinkedIn Twitter Connect with LUISDA: Facebook Instagram LinkedIn Twitter Subscribe to the podcast on Youtube, Apple, Spotify, Google, Stitcher, or anywhere you listen to your podcasts. You can find this episode plus all previous episodes here. If this episode was helpful, please don’t forget to leave us a review by clicking here, and share it with a friend.

Ever felt like your brand isn't quite hitting the mark? You're not alone. Today, I sit down with Tiffany Neuman, a brand strategist who's worked with Fortune 500 companies and been featured in Forbes. We dive deep into the world of branding, exploring aspects you might never have considered before. We even shared the story on how we chose our initial branding how how it might not be the right way! But Don’t miss these #goldenboulders! - Why your brand's energy matters just as much as its visuals -How to reverse-engineer your brand from your future goals - How to align your brand with your authentic self - How to overcome limiting beliefs and money blocks Whether you're just starting out or looking to take your brand to the next level, this episode offers valuable insights to help you create a brand that truly resonates with your audience and supports your long-term vision. Timestamped Overview: [00:00] Luisda intros Tiffany Neuman—Fortune 500 creative director & branding powerhouse. [03:25] Tiffany’s secret boxing past (yep!) and why personal stories matter in branding. [06:50] Why perfectionism kills momentum—and the truth about how The Biz Bros chose their brand. [10:15] The micro branding blocks that sabotage entrepreneurs (and how to overcome them). [13:40] What is a Brand Operating System? Tiffany explains how to scale without constant rebrands. [17:05] The Hidden Third Layer of branding: Energetics—and why misalignment kills conversion. [20:30] Why AI-generated branding won’t help if YOU aren’t aligned. [23:55] Luis shares the “six-figure sales letter” story—how raw content beat polished branding. [27:20] Build your brand based on your 10-year vision, not today’s version of you. [30:45] How Tiffany’s business 10X’d when she started owning her energetic message. [34:10] Why your brand is the #1 asset—and how to build it to be scalable and sellable. [37:35] “What’s the best place to nap in Disney?” – A storytelling example of unique content creation. [41:00] Branding in content: Behind-the-scenes of how Biz Bros create high-conversion video clips. [44:25] Why you need a brand guide (not just a designer) to align your business long-term. [51:15] Final words: Why now is the time for creators to rise and lead with authenticity. Connect with Tiffany: https://yourlegacybrand.com/brand-clarity-workshop-series/ www.instagram.com/tiffanyneumancreative/?hl=en https://www.linkedin.com/in/tiffanyneuman Connect with Fonzi: Facebook Instagram LinkedIn Twitter Connect with LUISDA: Facebook Instagram LinkedIn Twitter Subscribe to the podcast on Youtube, Apple, Spotify, Google, Stitcher, or anywhere you listen to your podcasts. You can find this episode plus all previous episodes here. If this episode was helpful, please don’t forget to leave us a review by clicking here, and share it with a friend.

Ever feel like you're struggling to create authentic content that truly resonates with your audience? Well… You're not alone. Today I sit down with Steve Gamlin, an international award-winning speaker and humor creator, to explore the power of genuine messaging and how it can impact lives. Steve shares his journey from radio DJ to motivational speaker, revealing how embracing his true self led to his greatest successes, and speaking on multiple high caliber stages. We dive into practical strategies for tapping into your creativity, even if you don't consider yourself a "creative person.” The best #GoldenBoulders from today’s episode: - How to find inspiration in everyday moments - How to spark creativity at any given moment - The power of vulnerability in content creation - Use these two unlikely habits to generate fresh ideas Enjoy! Timestamped Overview: [00:00] Luisda introduces Steve Gamlin and the creative catalyst conversation. [03:25] Steve on tapping into creativity: start by observing where you are. [06:50] Story vs. perfection: Steve’s snot-nosed viral video proves authenticity wins. [10:15] Finding your voice: Steve’s radio DJ breakthrough moment. [13:40] What if you don’t know who you are? Steve and Luisda unpack publishing as identity discovery. [17:05] The power of small habits: Steve’s 5:05 AM routine & high-fiving the mirror. [20:30] Why your first content will suck—and why that’s a great thing. [23:55] Steve’s lightning strike moment & how it launched his speaking career. [27:20] Luisda’s “Soccer Simulcast” anchor example—how creative friction gets solved. [30:45] How gratitude journaling powers Steve’s daily creative output. [34:10] Blue Collar Woo: Steve’s take on practicality, energy, and storytelling. [36:30] How authentic outreach (like voice memos) can create life-changing connections. [38:40] The power of consistency: why creators win by showing up daily. [41:00] Removing the friction: how systems and simplicity make content creation doable. [43:00] Final thoughts: be real, serve others, and leave moments better than you found them. Connect with Steve: https://stevegamlin.com/ https://www.instagram.com/stevegamlin/ https://www.facebook.com/SteveGamlin/ https://www.linkedin.com/in/stevegamlin/ Connect with Fonzi: Facebook Instagram LinkedIn Twitter Connect with LUISDA: Facebook Instagram LinkedIn Twitter Subscribe to the podcast on Youtube, Apple, Spotify, Google, Stitcher, or anywhere you listen to your podcasts. You can find this episode plus all previous episodes here. If this episode was helpful, please don’t forget to leave us a review by clicking here, and share it with a friend.

Are you ready to shake up your content creation game? In this episode, I'm sharing my recent creative journey and the exciting experiments I've been conducting across various platforms. From self-produced songs with ChatGPT to late-night live streaming sessions, I've been pushing my boundaries as a creator. But this isn't just about my personal explorations. It's about uncovering valuable insights for our Business Creator Club Community (https://businesscreator.club/). As we guide our founding members towards becoming “Profit Creators”, we're focusing on two crucial elements. #GoldenBoulders we are exploring today: - The importance of embracing different content types - How to balance low-friction creation with enjoyment - Strategies for delegating parts of your content process - Understanding different audience types Plus, don’t miss surprising statistics about podcast listening habits and discuss two critical metrics for long-form content creators! Whether you're a seasoned podcaster or just starting your content creation journey, this episode is packed with insights to help you refine your strategy and connect more deeply with your audience. Ready to level up your content game? Let's dive in! Timestamped Overview: [00:02:00] Business Creator Club update — shoutout to founding members [00:03:30] Why frequency + consistency matter more than perfection [00:06:50] Deep dive: How people really consume podcast content [00:08:15] Two key metrics to focus on: CTR and average view duration [00:09:45] Podcast metric tips: 7-day downloads and completion rate [00:10:15] What is a podcast, really? (The controversy begins) [00:11:30] Fake interview trend — why it’s hurting creator trust [00:13:40] Message > Microphone: Stop obsessing over gear [00:15:00] Should you record video podcasts, too? Yes — here’s why [00:17:05] The numbers: 97M downloads, 120K new podcasts in May 2025 [00:18:30] Why just publishing makes you Top 10% (and what that means) [00:20:30] Listener behavior: Where and how people are actually tuning in Connect with Fonzi: Facebook Instagram LinkedIn Twitter Connect with LUISDA: Facebook Instagram LinkedIn Twitter Subscribe to the podcast on Youtube, Apple, Spotify, Google, Stitcher, or anywhere you listen to your podcasts. You can find this episode plus all previous episodes here. If this episode was helpful, please don’t forget to leave us a review by clicking here, and share it with a friend.

Today we are bringing you something special! A behind the scenes look atone of the businesscreator.club office hours. We had a high-impact discussion on moving from one-on-one sales to scalable one-to-many models with content. We answered questions about launching podcasts, repurposing content, and growing a valuable network. We also discussed how to leverage collaborations to build authority and boost sales. Here are some of the top moments. 1. Validated the Interview Model as a Sales Engine - The interview model is still viable—when done strategically. Use it to build real relationships and create opportunities for collaboration and sales. 2. Leveraged “Ladder of Influence” Framework - Target guests based on tiers (C → B → A). Start with peers and move up by leveraging each guest's network. 3. Created the “Fastest Path to Cash” Flow - Focus first on direct relationships (the guest) and convert them or collaborate with them to reach their audience. This is quicker than cold ads or SEO. 4. Clarified the Expert Positioning in Interviews - Shift from “reporter” to “collaborator” by injecting your own insights in interviews. This positions you as an expert too. 5. Set the Playbook for Growth via Ask Framework - After every interview, ask these 3 things to ensure a constant flow of leads and opportunities. Timestamped Overview: [00:00] Intro: Behind the scenes of the Business Creator Club’s first Q&A session [02:30] Surya’s question: Is the interview model still worth it in 2025? [05:00] The ladder of influence: How to strategically choose your guests [07:30] Podcasting as a lead-gen tool: building rapport with your guest [10:00] Breaking down podcast discoverability, retention, and what actually works [13:40] Paid reach vs. organic growth: When should you spend to accelerate? [17:00] Why most interview podcasts sound the same — and how to stand out [20:30] Flipping the script: How to position yourself as an expert within the interview [23:30] Leveraging your guests for offers, referrals, and warm intros [27:00] Fastest Path to Cash: Using 1:1 conversations to unlock 1:many opportunities [30:45] How to build value before you make the ask [34:10] Surya’s lightbulb moment: From interview to relationship engine [37:35] Dana’s question: How do you get guests when you’re just starting out? [41:00] How to turn one interview into a referral chain of ideal guests [44:25] Final tips: Use content as a vehicle to connect and collaborate Connect with Fonzi: Facebook Instagram LinkedIn Twitter Connect with LUISDA: Facebook Instagram LinkedIn Twitter Subscribe to the podcast on Youtube, Apple, Spotify, Google, Stitcher, or anywhere you listen to your podcasts. You can find this episode plus all previous episodes here. If this episode was helpful, please don’t forget to leave us a review by clicking here, and share it with a friend.