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Content Is Profit
BIZBROS
671 episodes
2 days ago
Welcome to the Content Is Profit Show. In here you are going to get the insights, accountability, and drive to create consistently and increase revenue in your business. After years building and managing content frameworks, teams and systems with companies like Red Bull, Chet Holmes International, Orangetheory Fitness, F45 Fitness, Jacksonville Wealth Builders and many more, we are finally here to bridge the gap between your content and your revenue. You'll hear from top entrepreneurs, creators, and anything and everything you need to know about content; all this while having a good time.  The goal of this podcast is simple: entertain, educate, and turn your Content Into Profit.
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Marketing
Education,
Business,
Entrepreneurship,
How To
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All content for Content Is Profit is the property of BIZBROS and is served directly from their servers with no modification, redirects, or rehosting. The podcast is not affiliated with or endorsed by Podjoint in any way.
Welcome to the Content Is Profit Show. In here you are going to get the insights, accountability, and drive to create consistently and increase revenue in your business. After years building and managing content frameworks, teams and systems with companies like Red Bull, Chet Holmes International, Orangetheory Fitness, F45 Fitness, Jacksonville Wealth Builders and many more, we are finally here to bridge the gap between your content and your revenue. You'll hear from top entrepreneurs, creators, and anything and everything you need to know about content; all this while having a good time.  The goal of this podcast is simple: entertain, educate, and turn your Content Into Profit.
Show more...
Marketing
Education,
Business,
Entrepreneurship,
How To
Episodes (20/671)
Content Is Profit
These 3 YouTube Updates Will Make (or Break) Creators in 2025
Hey fam! YouTube just made some major moves you NEED to know about. Today — Part 1 of a 2-part breakdown — we are diving into the first 3 game-changing updates YouTube just announced that could completely shift how you grow, monetize, and scale your show. Here’s what you’ll learn in this episode: A brand-new way to tap into multiple audiences with every guest you bring on. How to finally know which title and thumbnail will actually get clicks — before you commit. A massive shift in how brand deals (and your own promos) can be inserted and updated without starting from scratch. This is just the beginning. Part 2 drops in a couple of days — and trust me, it gets even better. Let’s dive in. 🚀
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20 hours ago
29 minutes

Content Is Profit
The Power of Being 'Unscripted'—Why Authenticity Wins in the Content Game
Hey fm, welcome back to Content Is Profit! Today’s episode is extra special because I got to sit down with two amazing humans—Jeaninne and Maria—as they take their very first bold steps into podcasting. Their new show Brains Gone Bold is on the way, and trust me… it’s gonna be fire. We went deep into what it really feels like to start as a brand-new creator. We’re talking about keeping it real, staying curious, and figuring out how to bring your true self to the mic while still handling your professional game. Jeaninne and Maria opened up about going from casual convos to actually recording their first batch of episodes, and how the process gave them not just a podcast, but a whole new sense of creativity and confidence. If you’ve ever asked yourself, “Can I really do this?”—this episode is 100% for you. We cover how to enjoy the process (not just chase the perfect look), make quick decisions, face the fears that come with creating, and why being authentic is always the winning move. Bottom line: you don’t need permission. You just need to hit record, learn as you go, and have fun with it. Go connect with today’s guests and show them some love: 👉 Jeanine Adams on LinkedIn: https://www.linkedin.com/in/jeaninemadams/ 👉 Maria Dunn on LinkedIn: https://www.linkedin.com/in/mariadunncanhelp And keep your eyes out for their new show Brains Gone Bold!
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5 days ago
33 minutes

Content Is Profit
Why are Not Doing Enough: How to Creating More Content With Less Stress
Today we are chatting about a new challenge we have been running, and how you can grab traction asap, even if you are not a part of it! Ready to execute? This one is all about keeping things simple, fun, and effective. We go over how to identify a game changer element in the thing you are already doing, how to get people to actually listen, and how to manage your resources effectively. Together, we will break down how to build a content strategy that’s low-friction, sprinkle in some storytelling magic, and even use AI tools to make things way easier. At the end of the day, it’s all about creating a content ecosystem that helps you connect, engage, and grow your business. Inside this episode you’ll learn: Why this one thing beats perfection every time. How to connect with your audience. The secret to creating more content with less stress. Why community and challenges help you stay on track. So if you’ve been waiting for a sign to step up your content creation game—this is it. Hit play, join the challenge, and let’s grow together! Enjoy!
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1 week ago
24 minutes

Content Is Profit
Feeling Stuck? The Costly Mistake That Won’t Let you Monetize & How To Fix It
Welcome back to Content Is Profit! Links mentioned today: - www.bizbros.co/monetize - www.tuulie.com/say-it-sell-it Today, I’m going solo—and getting real. For years, I struggled with content. The confusion, the burnout, the constant question: “How do I actually turn this into profit?” Maybe you’ve felt that too. But here’s the thing… it wasn’t until I leaned into the challenges—publishing daily, embracing the mess, and testing like crazy—that everything changed. Creativity flowed, opportunities opened up, and business growth finally clicked. This episode isn’t just my story—it’s a roadmap for your breakthrough. If you’re stuck on your message, strapped for time, or just can’t figure out how to monetize, you’ll want to pay close attention. Inside, I’m sharing two powerful ways you can jump in right now: The 1:1 Monetization Challenge (get personal, get results): www.bizbros.co/monetize The Say It And Sell It Challenge (a brand new group experience to publish, connect, and sell with confidence): www.tuulie.com/say-it-sell-it This is about more than content. It’s about finally building momentum, breaking through the noise, and turning your ideas into a profitable business. Tune in—because your breakthrough is closer than you think.
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1 week ago
20 minutes

Content Is Profit
How To Craft Content That Connects & Converts
Just a couple of spots left: www.bizbros.co/monetize Let’s be real—creating content is easy. Creating content that actually works? That’s the tricky part. Most people throw posts, videos, and podcasts out into the world hoping something sticks… and then wonder why the results aren’t there. Today we break it down. We go over why many content creators struggle. Then, he shows how to build a clear and doable strategy that gains real traction. Oh, and there’s a free challenge waiting for you that might just flip the switch on your content game! Here are some of the #GoldenBoulders you’ll walk away with: - Why adding constraints makes you more creative (and consistent) - How to tell if your content is working—without drowning in vanity metrics - The difference between “macro” and “micro” content (and which one you should focus on right now) - Where to find inspiration when you feel totally stuck - Why committing to a testing period is the real growth hack Look, content doesn’t have to feel like throwing spaghetti at the wall. When you’ve got a framework, a clear direction, and the right strategy, suddenly the pieces fall into place. Jump into the free challenge here: www.bizbros.co/monetize and let’s start making your content work for you—not the other way around.
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2 weeks ago
32 minutes

Content Is Profit
Why Do 99% of Business Content Creators Quit? And How You can become part of the 1%
Join the FREE one on one Clarity Challenge - Only 5 spots left - www.bizbros.co/monetize What separates the top 1% of content creators from everyone else? It's not fancy gear or a perfect plan—it’s mindset, momentum, and mastering the right habits. Today, we look back at a Hall of Fame episode. We’ll explore how to rise above the noise. This advice is for those wanting to WIN consistently! Here is what you'll find! Why starting with this device everyone has at home might be your biggest creative advantage How to leverage something you already do for your business content. 4 powerful content structures that generate endless ideas (and engagement) The truth you keep ignoring when talking about the same topics over and over again (Spicy!) How spontaneous, imperfect content led to our first 6 figures! The secret power of community to keep you creating, even on tough days (live now!) Today take this as your roadmap to building content that lasts, connects, and converts. Ready to join the top 1%? Hit play now, and start building the content machine your brand deserves. Plus: Don’t miss the inside scoop on the 5-Day FREE Clarity Challenge—your next step to becoming an unstoppable creator. www.bizbros.co/monetize See you in there!
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2 weeks ago
15 minutes

Content Is Profit
How to Turn Excuses Into Progress
🎯 Spots are limited—secure yours now at www.bizbros.co/monetize What’s really holding you back? Is it lack of time, resources, or clarity? Or are the excuses just keeping you stuck? Today, we’ll show you how to flip your excuses into strong motivators that drive you toward your goals. Whether you’re facing content creation challenges, fitness milestones, or business growth, you’ll learn to turn setbacks into stepping stones. Here’s what you’ll learn in today’s episode: How to change negative excuses into “juicy reasons” for success Why clarity is your best tool against procrastination Simple ways to overcome content creation roadblocks The secret to building unstoppable momentum through accountability Plus, don’t miss our the MOAJOR #GoldenBoulder: “awareness without a game plan is just a burden”—and how to avoid that trap. Ready to stop making excuses and start creating results? Join our free 5-day one-on-one content challenge where we’ll help you: 👉 Define your message with clarity 👉 Create a roadmap for consistent, impactful content 👉 Stay accountable with personal support 🎯 Spots are limited—secure yours now at www.bizbros.co/monetize.
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3 weeks ago
26 minutes

Content Is Profit
How To Lose Respect Online
We’re frustrated—and for good reason! Some internet "marketers" are outright stealing IP and reselling it. Today, I have a surprise "guest," and we’re diving into a hot topic that's stirring the digital marketing community. We start by discussing Alex Hormozi's latest book launch. It broke records and sparked intense debate. But we’re not just rehashing the news. We use this event to explore a key question: How can content creators and business owners maintain their integrity online? #GoldenBoulders The ethics of reselling or sharing premium content without permission. How this type of mindset can lead to bad business practices. The long-term effects of prioritizing short-term gains over integrity. What You'll Learn: Why copying others' content word-for-word can quickly ruin your credibility. How to ethically use insights from industry leaders without crossing lines. The importance of developing your own unique voice and perspective. Food for Thought: We challenge you to think about your values and how they match your business practices. Are you building a foundation of integrity that lasts? "It's not just about what you achieve, but how you achieve it." Enjoy! Timestamped Overview: 00:00 Record-Breaking Online Webinar Sales 05:31 "Respect Loss in Online Trends" 09:41 "Marketing's Four-Minute Mile Moment" 12:04 "Add Personal Insights to Content" 15:23 AI's Role in Content Creation 18:51 Authenticity Over AI: Writer's Preference 22:16 Abundance Over Lacking Mindset 23:54 "Ethical Resourcefulness Challenges" 29:12 "Influence and Ethical Shortcuts" 32:07 "Reflections from a Third World Perspective" 33:54 "Podcast Follow Request”
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3 weeks ago
35 minutes

Content Is Profit
Crafting a Winning Giveaway: The Secret to Attracting Customers Without Ads
Go to businesscreator.club to get your free 30 days and Free Money Model Book. Are you ready to grow your business without spending a dime on advertising? In this episode, I'm sharing a powerful strategy that generated 300 appointments, collected 2000 emails, and brought in $1500 upfront for a local wellness center - all with just three emails! This giveaway marketing approach was a game-changer for us when we first started offering our services, especially brick-and-mortar establishments. I'll walk you through how we implemented this strategy before we had our studio, and why it's still relevant today. This throwback was inspired by the Money Model book and one of its attraction offers. Today we go RAW inspiration mode. What You'll Learn: • The step-by-step process of creating a successful giveaway campaign • How to partner with complementary businesses to increase your reach • Crafting compelling emails that drive engagement and conversions • Strategies for turning non-winners into paying customers Key Takeaways: • The power of collaboration in expanding your audience • Why urgency and scarcity are crucial elements in your giveaway • How to structure your offer to maximize conversions • Tips for following up with leads after the giveaway ends I'll also share insights from Alex Hormozi's book and how they align with our proven strategy. Plus, I'll reveal some exciting bonuses for those who join the Business Creator Club, and access to our detailed giveaway playbook. Whether you're running a local business or an online venture, this episode will equip you with a powerful tool to attract new customers, build your email list, and boost your revenue - all without spending on ads. Get ready to transform your marketing approach and watch your business thrive!
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4 weeks ago
26 minutes

Content Is Profit
Why 40% of Business Content Actually Hurts Your Sales (And How to Fix It) with Amanda Holmes
What happens when timeless business strategies meet today’s digital chaos? Amanda Holmes, CEO of Chet Holmes International and daughter of legendary sales strategist Chet Holmes, joins us for a powerful, behind-the-scenes conversation. She unveils the revised edition of The Ultimate Sales Machine—a book that’s helped over 200,000 businesses scale smarter and faster. In this episode, Amanda shares: - How marketing evolved from billboards to viral reels - The secret to crafting content that actually sells - A new way to think about your audience (hint: it’s not a funnel) - How to make your offer the only logical choice in a crowded market Plus, you’ll hear the emotional story of how Amanda honored her father’s legacy—writing a heartfelt foreword to the book that changed the business world. Enjoy! Connect with Fonzi: Facebook Instagram LinkedIn Twitter Connect with LUISDA: Facebook Instagram LinkedIn Twitter Subscribe to the podcast on Youtube, Apple, Spotify, Google, Stitcher, or anywhere you listen to your podcasts. You can find this episode plus all previous episodes here. If this episode was helpful, please don’t forget to leave us a review by clicking here, and share it with a friend.
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1 month ago
49 minutes

Content Is Profit
Reacting to 3 Million Sold in 1 Day! Money Models Breakdown: Alex Hormozi Lights It Up (FREE BOOK!)
Go to BusinessCreator.club to get your Free Book! Use the code "MoneyModels" to claim your free book I mean… that was savage! Alex Hormozi's new book "Money Models" has taken the internet by storm, selling an incredible 3 million copies in less than 24 hours! Today I'm sharing my raw thoughts on this game-changing launch and what it means for entrepreneurs like us. As someone who's followed Alex's work since 2015, I've personally experienced the power of his strategies. I'll break down why I believe this book is a must-read for anyone looking to level up their business game. What You'll Learn: - The four key systems outlined in the Money Model book - How these systems can transform your business into a cash flow machine - Real-world examples of implementing these strategies (including some from my own experience) - Why this book feels like someone "flipped the switch" on understanding business profitability Plus, I'm thrilled to announce that we're giving away 200 free copies of Money Model to our Content is Profit community! Here's how you can get yours: Visit https://businesscreator.club/ Log in (you'll get 30 days free access) Use the code "MoneyModels" to claim your free book Don't miss this chance to get your hands on what could be a business-changing resource. Act fast – we only have 200 copies available! Enjoy! Timestamped Overview: [00:00:00] Intro + Big Announcement: 200 Free Books [00:01:45] Who Is Alex Hormozi & Why This Launch Matters [00:03:11] How We’re Giving Away the Money Models Book [00:04:35] The Candlelight Analogy: Lighting Up the Business Journey [00:06:22] Why This Book Hit So Hard for Us [00:09:33] The 4 Main Systems + Sub-Models Explained [00:12:44] Strategic Giveaway Case Study: 300 Leads in 1 Weekend [00:15:55] Downselling & Cash Flow Tactics That Worked [00:17:30] Continuity Blueprint: Building Sustainable Revenue [00:19:06] Haters, Hustle, and Why We’re Giving Books Anyway [00:21:00] The Bigger Mission Behind This Giveaway [00:22:15] What You Can Expect If You Join the Community [00:23:45] Reflecting on Our Own Entrepreneurial Journey [00:25:10] Why This Book Helped Us See the Whole Picture [00:26:15] Final Thoughts & How to Get Your Free Copy
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1 month ago
22 minutes

Content Is Profit
How To Build Profitable Without Losing Our Mind. Advise From Former Tony Robbins Head Trainer, David Waldy
Are you tired of feeling overwhelmed by the constant pressure to scale your business and achieve more? Today I sit down with David Waldy, a seasoned entrepreneur and sales expert, to explore a refreshing perspective on success and growth. David introduces us to his powerful Fierce Empathy Framework, a tool designed to help entrepreneurs align their business goals with their personal values. We dive deep into the importance of understanding your true motivations and setting realistic expectations for yourself and your business. Some of the #GoldenBoulders on today’s episode: - The four essential components of any business: marketing, sales, operations, and finance - Why comparison can be dangerous and how to use it effectively - The importance of setting clear intentions and realistic expectations - How to determine what's truly relevant to your definition of success This conversation is a must-listen for entrepreneurs who want to build a business that aligns with their values and allows them to enjoy the journey. It's time to stop "wending" your life away and start creating a business and life you truly love! Timestamped Overview: [00:00:00] Welcome Back, David Waldy! [00:01:40] Business 101: The 4 Buckets (Marketing, Sales, Ops, Finance) [00:03:25] Embracing Ignorance Without Shame [00:06:50] The Birth of the Fierce Empathy Framework [00:10:15] Foundations: What Motivates People to Buy [00:13:40] Why “Go for No” Changes the Game [00:18:03] Ask Better Questions, Sell Better Solutions [00:20:30] Sales Conversations Start Long Before the Call [00:24:34] Intentions and Expectations: The Fuel of Sustainable Growth [00:27:20] The Comparison Trap: Redefining Success [00:30:31] Setting Boundaries and Living With Intentionality [00:34:10] Values vs. Vanity: Building the Life You Actually Want [00:41:00] Relevancy: What Actually Matters in Your Business [00:44:25] Don’t We Your Life Away — Own Your Journey [00:49:14] You’re Not the Oak Tree Yet — And That’s Okay Connect with David: fierceempathyframework.com Facebook: https://www.facebook.com/davidwaldy/ Instagram: *https://www.instagram.com/davidwaldy/* LinkedIn: *https://www.linkedin.com/in/davidwaldy/* Twitter: *https://twitter.com/davidwaldy* Connect with Fonzi: Facebook Instagram LinkedIn Twitter Connect with LUISDA: Facebook Instagram LinkedIn Twitter Subscribe to the podcast on Youtube, Apple, Spotify, Google, Stitcher, or anywhere you listen to your podcasts. You can find this episode plus all previous episodes here. If this episode was helpful, please don’t forget to leave us a review by clicking here, and share it with a friend.
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1 month ago
53 minutes

Content Is Profit
Six Essential Elements to Supercharge Your Content & Profits. BCC Special
Come join us at www.businesscreator.club Ever wondered if there's a secret formula to make your content work wonders for your business? Well, today we're breaking down the six essential elements that can supercharge your content strategy and propel your business forward. As a special treat, I'm sharing the “baby proof” version of a presentation that's been refined over the last few years of real-world application. It's been put to the test with our agency clients and has proven its worth time and time again. Now, it's your turn to benefit from these insights. You’ll see the two frameworks that we’ve discovered after working hundres of companies and their content maps. This episode isn't just about theory - it's about practical application. Enjoy!
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1 month ago
14 minutes

Content Is Profit
Former HubSpot Director of Marketing Shares Timeless Frameworks to Grow Online
Ever wonder how the experts find the most interesting content on the internet? Today we revisit the episode with our friend and MVP Steph Smith as she reveals her surprisingly simple yet powerful research techniques. The very frameworks that lead her to crush it at The Hustle, as Director of Marketing for HubSpot, and now leading growth for cutting edge Ai company Groq. Discover how she grew her podcast to 20,000 downloads in just six months and her unique insights on content creation that you won't hear anywhere else. Plus, learn why not every business should start a podcast and the key questions you should ask before diving in. What a fun and relevant chat! Back to the vault we go! haha! Connect with Steph: https://www.linkedin.com/in/stephaniesmith93/ Listen Only here: https://link.chtbl.com/takemetocip Subscribe to the Youtube show ► https://www.youtube.com/channel/UCVm4xHOmK8VAVifaojilr4A Join Business Creator Club https://www.businesscreator.club Connect with BIZBROS: https://www.facebook.com/BIZBROSCOhttps://www.instagram.com/bizbrosco Connect with FONZI: https://www.instagram.com/luiscamejov/ Connect with LUISDA: https://www.instagram.com/luisdacreates Get our freebies on how you can turn your Content Into Profit: https://www.bizbros.co/monetize
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1 month ago
1 hour 15 minutes

Content Is Profit
AI, Authenticity & the Truth About Content That Works (BCC Behind The Scenes)
Ever wondered how to make your podcast truly stand out in the crowded digital landscape? In this unfiltered conversation from our Business Creator Club chats (join us at https://businesscreator.club/), we dive deep into the world of podcasting, exploring the dynamic intersection of AI, video, and shareability. As content creators, we're constantly seeking ways to amplify our message and reach our ideal audience. But with so many tools and strategies at our disposal, it's easy to feel overwhelmed. #GoldenBoulders from this episode: - Discover how to leverage AI to streamline your podcast production process - Learn strategies for creating shareable content that resonates with your audience - Explore the power of video in enhancing your podcast's reach and engagement - Understand the importance of authenticity in building a loyal listener base - Get insights on measuring the effectiveness of your podcast marketing efforts Remember, the goal isn't just to create content, but to create content that people want to share! Timestamped Overview: [00:03:30] AI Workflows in Content Creation [00:06:50] The Power of Authenticity [00:10:15] Quality Over Vanity Metrics [00:13:40] Aligning Content With Business Goals [00:17:05] Building a Business That Serves You [00:20:30] Storytelling That Connects [00:24:45] Authenticity vs. Persona in Content [00:27:20] The Publishing Pyramid & Six Content Levers [00:30:45] Fear of Imperfection & Sharing Rough Work [00:34:10] Shareability, Virality & The Santa Clip [00:36:40] Hitting the Right Content Frequency [00:39:15] Strategic Short Form & Podcasting Together [00:44:25] AI-Powered Speed with Human Strategy [00:46:10] Building Capacity & Sustainable Growth Connect with Fonzi: Facebook Instagram LinkedIn Twitter Connect with LUISDA: Facebook Instagram LinkedIn Twitter Subscribe to the podcast on Youtube, Apple, Spotify, Google, Stitcher, or anywhere you listen to your podcasts. You can find this episode plus all previous episodes here. If this episode was helpful, please don’t forget to leave us a review by clicking here, and share it with a friend.
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1 month ago
32 minutes

Content Is Profit
10X Return? The Simple & Effective Ads Formula with Nickolas Natali
Are you feeling intimidated by the thought of running ads for your service-based business? Us too! Many entrepreneurs struggle with this crucial aspect of marketing, unsure where to start or how to make it work effectively. Today I sit down with Nickolas Natali, a successful podcast host (Top 1% whoop whoop!) and advertising expert, to finally figure out how to run ads for service-based businesses (and online as you’ll see at the end!) We dive into actionable strategies that you can implement today to boost your lead generation and conversions. Today’s #GoldenBoulders! • A simple, clear roadmap for setting up and testing ads for your service-based business • The key components of an effective offer formula • Where to focus 80% of your attention in your ad strategy • How to choose the right offer to test your ad system • The balance between organic content and paid advertising You’ll have a clear understanding of how to create an effective ad strategy that drives conversations and conversions for your service-based business. Enjoy and let’s make some $$$ Timestamped Overview: [00:00:00] Intro: Why paid ads feel scary — and what this episode promises to fix [00:02:40] Nick’s background: From podcasting to high-converting media strategies [00:03:30] Luis reveals their past ad attempts and what stopped them from scaling [00:05:15] Nick breaks down a low-budget ($100–$500) testing strategy to validate offers [00:06:50] What to expect in your first 30 days of running ads [00:09:30] The "I help X do Y without Z" formula and how to craft a strong offer [00:11:40] Platform breakdown: When to use Meta vs. Google Ads (and why) [00:13:45] Why 80% of your budget should go into the headline and CTA [00:16:55] The friction question: Should you make it harder or easier to convert? [00:18:30] DMs as an ad destination — and how they outperform clunky funnels [00:20:15] Done-for-you vs. done-with-you vs. do-it-yourself: Choosing your ad offer [00:23:40] Should you lead with high-ticket or low-ticket? Nick’s practical take [00:26:30] Tracking success: What ROAS, CPL, and other metrics really mean [00:29:50] Paid ads vs. organic content — how to make them work together [00:33:00] Creative ideas: Story-driven or sitcom-style ads for brand awareness Connect with Nickolas: Podcast https://podcasts.apple.com/us/podcast/the-nickolas-natali-show/id1454542200 LinkedIn https://www.linkedin.com/in/nickolasnatali Instagram https://www.instagram.com/nickolasnatali/?hl=en Website https://allthingsmediallc.com/ Connect with Fonzi: Facebook Instagram LinkedIn Twitter Connect with LUISDA: Facebook Instagram LinkedIn Twitter Subscribe to the podcast on Youtube, Apple, Spotify, Google, Stitcher, or anywhere you listen to your podcasts. You can find this episode plus all previous episodes here. If this episode was helpful, please don’t forget to leave us a review by clicking here, and share it with a friend.
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1 month ago
44 minutes

Content Is Profit
Reaching 25,000 People: From Passion Project to Profitable Movement with Julie Bennet
Ever felt overwhelmed by the idea of launching a product or executing on a business concept? We certainly have… multiple times! Today we dive into the world of launching a financial product and entrepreneurship with Julie Bennett, co-founder of Lemonade Standers. Julie shares her journey from a personal revelation about her children's understanding of money to creating an innovative game that teaches credit literacy. Her story is a testament to the power of identifying a gap in the market and taking action, even when the product isn't perfect. The #GoldenBoulders from this episode you don’t want to miss: • The importance of teaching financial literacy to young people • How to test and validate your product idea before full-scale launch • Strategies for tapping into existing networks to grow your audience • The value of collaboration in business growth • Why progress trumps perfection in product development Julie's approach to building her business is a masterclass in entrepreneurial thinking. From hosting after-school programs to collaborating with established professionals, she demonstrates how to pivot and adapt your strategy based on market feedback. Join us for this enlightening conversation and learn how to navigate the entrepreneurial journey with confidence and purpose! Timestamped Overview: [00:00] How Julie turned a birthday party moment into a business idea [03:00] The eye-opening conversation that sparked her mission [05:30] Julie’s background and why financial literacy became personal [08:15] Teaching kids through entrepreneurship and real-life lessons [10:00] Finding the gap: Why credit is the pain point for most families [13:45] Partnering with experts to scale and inject fun into learning [15:20] Transitioning from enrichment programs to scalable product [17:00] The challenge of keeping things fun and flexible for kids [19:00] How in-person feedback helped shape their product [21:30] The confidence to launch before it’s “perfect” [24:00] Leveraging the “Do The Thing” challenge model [26:50] Collaborating with aligned audiences to grow reach [28:45] Applying corporate strategy to entrepreneurial growth [31:00] Saying “no” to noise, focusing on one thing: credit [35:00] Why trying things (and failing fast) is part of the process Connect with Julie: Free community https://www.skool.com/lemonadestanders/about Website https://www.lemonadestanders.org/ Linkedin https://www.linkedin.com/in/juliebennettseattle/ Connect with Fonzi: Facebook Instagram LinkedIn Twitter Connect with LUISDA: Facebook Instagram LinkedIn Twitter Subscribe to the podcast on Youtube, Apple, Spotify, Google, Stitcher, or anywhere you listen to your podcasts. You can find this episode plus all previous episodes here. If this episode was helpful, please don’t forget to leave us a review by clicking here, and share it with a friend.
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1 month ago
45 minutes

Content Is Profit
The 6-Step CTA Framework That Converts Listeners Into Buyers with Alex Sanfilippo (Podmatch Special)
Ever wonder why some podcasters get zero results from their content… while others effortlessly turn listeners into paying customers? This one thing increases your chances significantly! Today we sit down with the legendary Alex Sanfilippo to crack the code on podcast calls-to-action that actually convert. This session was streamed during Podcasting Made simple (a Podmatch event) in front of more than 1,000 people and the feedback was incredible! We are very grateful that Alex and their team are letting us share this private episode :) We’re pulling back the curtain on: - The “Six Steps” that make ANY CTA irresistible (not just for podcasts!) - Wild case studies and real-life mistakes most hosts and guests make (and how to avoid them) - The power of keeping it simple, specific, AND sticky - The surprising thing you should NOT ask for at the end of your episode - Why Fonzi believes “short and sticky” wins every time (and what on earth Taylor Swift has to do with podcasting…) Whether you're struggling to convert listeners or just want to refine your strategy, this episode is packed with practical insights to help you drive traffic, grow your audience, and monetize your content effectively! Enjoy! Timestamped Overview: [00:00] Alex intros the special PodMatch Event and sets the stage for discussing powerful podcast CTAs. [02:30] Luis & Fonzi join in — sharing background on how this framework was developed and why most CTAs fail. [04:30] Why “no results” from podcasting usually isn’t a content problem — it’s a CTA problem. [06:10] Step 0: Develop Know, Like & Trust on the episode — give away real value, don’t hold back. [10:15] Step 1: Keep your CTA singular — don’t overwhelm your listeners with too many options. [11:35] Step 2: Make it relevant — your CTA must match the content of the episode. [13:40] Step 3: Ensure it’s evergreen — so it doesn’t expire or confuse future listeners. [17:05] Step 4: Keep it simple to understand — clarity > cleverness. Use “It’s like…” analogies. [20:30] Step 5: Make it easy to follow — sticky domains, memorable URLs, or SMS options. [23:55] Test creative ideas: surprise CTAs at the end of episodes, gamification, secret codes. [25:00] Sticky examples: funny URLs, dynamic insertion intros, and Taylor Swift-style rollouts (!). [27:20] Step 6: CTA destination should add value immediately — don’t gate everything behind an opt-in. [30:45] Optimize the experience post-CTA: what happens after someone clicks matters. [33:30] Every CTA should reflect your business stage and goals — make it strategic. [34:10] The Biz Bros share details on launching their new community: BusinessCreator.Club. Connect with Fonzi: Facebook Instagram LinkedIn Twitter Connect with LUISDA: Facebook Instagram LinkedIn Twitter Subscribe to the podcast on Youtube, Apple, Spotify, Google, Stitcher, or anywhere you listen to your podcasts. You can find this episode plus all previous episodes here. If this episode was helpful, please don’t forget to leave us a review by clicking here, and share it with a friend.
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2 months ago
38 minutes

Content Is Profit
Million Dollar Energy: The Mindset Shift To Manifest 7 Figures with Caryn Meininger
Ever feel like you're wearing a mask in your business, afraid to show your true self? Today I sit down with Caryn Meininger, a successful entrepreneur who made a bold pivot from corporate life to follow her authentic calling. Caryn shares her journey from manifesting a million-dollar month in her family business to embracing her passion for holistic coaching and life artistry. We explore the power of authenticity in business and how aligning with your true self can lead to incredible success. Don’t miss these #GoldenBoulders in today’s episode: - Learn to focus on alignment rather than chasing money - How to use shame as a superpower to lead through challenges - The 90-second rule for processing emotions - Learn to focus on the feeling behind what you want to achieve Caryn's story of manifesting a million-dollar month is truly inspiring! Ready to transform your business by embracing your true self? Tune in to this episode and start your journey towards authentic entrepreneurship today! Timestamped Overview: [00:00] Caryn’s origin story and stepping into her calling [03:25] Manifesting a million-dollar month (and making $1.5M in PPE pivot) [06:50] The moment she walked away from the family business [10:15] Realizing the misalignment in her “successful” life [13:40] The link between visualization and collapsing timelines [17:05] Feeling joy now as a way to attract more [20:30] Nervous system capacity and the self-sabotage trap [23:55] Flipping the rut: the power of remembering wins [27:20] Letting emotions move through you in 90 seconds [30:45] Why creators fear being seen and how to get past it [34:10] The performance trap vs. true authenticity [37:35] The exhaustion of showing up as someone you’re not [41:00] Persona vs. essence: being you in all rooms [44:25] Zone of excellence vs. zone of genius [47:50] Using breath and embodiment to rewire emotions Connect with Caryn: 🔥 Download her Millionaire Mindset Playbook: https://www.carynmeininger.com/millionaire_mindset_playbook Instagram: www.instagram.com/carynmeininger Facebook: www.facebook.com/carynmeiningerglobal LinkedIn: https://www.linkedin.com/in/carynmeininger/ Connect with Fonzi: Facebook Instagram LinkedIn Twitter Connect with LUISDA: Facebook Instagram LinkedIn Twitter Subscribe to the podcast on Youtube, Apple, Spotify, Google, Stitcher, or anywhere you listen to your podcasts. You can find this episode plus all previous episodes here. If this episode was helpful, please don’t forget to leave us a review by clicking here, and share it with a friend.
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2 months ago
1 hour 4 minutes

Content Is Profit
Honoring Steve Sims: The Art of Achieving Ridiculous Goals
This week on Content Is Profit, we're re-releasing two incredibly special episodes featuring the late, great Steve Sims. Steve, an acclaimed coach and bestselling author, profoundly impacted countless lives, including ours. His recent passing was deeply felt across the industry, and in his honor, we're bringing back these powerful conversations. More than just an episode, this is a tribute to Steve's bold, unapologetic spirit and invaluable wisdom. He was a man who fearlessly pursued his dreams, remaining true to himself, and in doing so, attracted an incredible network of successful individuals. Join us as we celebrate his legacy, and prepare to be inspired by a man who helped thousands! Do you know anyone that’s worked with Sir Elton John or Elon Musk?  Sent people down to see the wreck of the Titanic on the sea bed? Or closed museums in Florence for a private dinner party and then had Andrea Bocelli serenade them while they eat their pasta? You do now. Steve Sims has crafted a space in the world as someone that can make things happen.  His “Go For Stupid” mindset has made him a high-achiever and is probably one of the most well-connected men on this planet. His daily job is to make the impossible possible.  Also, he recently published his second book: Go For Stupid. In this conversation, we explored: 🔥Developing A “Go For Stupid” Attitude! 🔥1 Billion Like vs. 100 Conversations 🔥Coaching Exercise To Achieve Your Ultimate Goals 🔥And Much More! Steve's Legacy: ⁠https://www.stevedsims.com/⁠ Books: ⁠https://www.stevedsims.com/#books⁠ Connect with Fonzi: ⁠Facebook⁠ ⁠Instagram⁠ ⁠LinkedIn⁠ ⁠Twitter⁠ Connect with LUISDA: ⁠Facebook⁠ ⁠Instagram⁠ ⁠LinkedIn⁠ ⁠Twitter⁠ Subscribe to the podcast on Youtube, Apple, Spotify, Google, Stitcher, or anywhere you listen to your podcasts. You can find this episode plus all previous episodes ⁠here⁠. If this episode was helpful, please don’t forget to ⁠leave us a review by clicking here⁠, and share it with a friend.
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2 months ago
36 minutes

Content Is Profit
Welcome to the Content Is Profit Show. In here you are going to get the insights, accountability, and drive to create consistently and increase revenue in your business. After years building and managing content frameworks, teams and systems with companies like Red Bull, Chet Holmes International, Orangetheory Fitness, F45 Fitness, Jacksonville Wealth Builders and many more, we are finally here to bridge the gap between your content and your revenue. You'll hear from top entrepreneurs, creators, and anything and everything you need to know about content; all this while having a good time.  The goal of this podcast is simple: entertain, educate, and turn your Content Into Profit.