In the latest episode of Content Head, host Joe Michalowski welcomes Paul Barnhurst, also known as the FP&A Guy. Paul shares his journey from a finance professional at American Express to a successful full-time content creator and influencer. With a focus on financial planning and analysis (FP&A), Paul has built a substantial audience through his insightful content, training sessions, and three popular podcasts. Paul discusses the importance of learning from creators to enhance market...
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In the latest episode of Content Head, host Joe Michalowski welcomes Paul Barnhurst, also known as the FP&A Guy. Paul shares his journey from a finance professional at American Express to a successful full-time content creator and influencer. With a focus on financial planning and analysis (FP&A), Paul has built a substantial audience through his insightful content, training sessions, and three popular podcasts. Paul discusses the importance of learning from creators to enhance market...
In the latest episode of Content Head, Joe Michalowski shares his thoughts and insights regarding the ongoing debate about the value of gated content. While some argue it is no longer effective, his experiences show otherwise. Joe highlights his success with gated content at Mosaic, where a particular asset, the SaaS Metrics Cheat Sheet, significantly outperformed other materials in terms of downloads, pipeline generation, and customer conversions. Joe dives into the specifics of why the SaaS...
Content Head
In the latest episode of Content Head, host Joe Michalowski welcomes Paul Barnhurst, also known as the FP&A Guy. Paul shares his journey from a finance professional at American Express to a successful full-time content creator and influencer. With a focus on financial planning and analysis (FP&A), Paul has built a substantial audience through his insightful content, training sessions, and three popular podcasts. Paul discusses the importance of learning from creators to enhance market...
