In the latest episode of Content Head, host Joe Michalowski welcomes Paul Barnhurst, also known as the FP&A Guy. Paul shares his journey from a finance professional at American Express to a successful full-time content creator and influencer. With a focus on financial planning and analysis (FP&A), Paul has built a substantial audience through his insightful content, training sessions, and three popular podcasts. Paul discusses the importance of learning from creators to enhance market...
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In the latest episode of Content Head, host Joe Michalowski welcomes Paul Barnhurst, also known as the FP&A Guy. Paul shares his journey from a finance professional at American Express to a successful full-time content creator and influencer. With a focus on financial planning and analysis (FP&A), Paul has built a substantial audience through his insightful content, training sessions, and three popular podcasts. Paul discusses the importance of learning from creators to enhance market...
Navigating from Why to How: Involving Experts in Content
Content Head
17 minutes
1 year ago
Navigating from Why to How: Involving Experts in Content
In this enlightening episode of "Content Head," host Joe Michalowski dives into the crucial shift from discussing the "why" to exploring the "how" of integrating subject matter experts into marketing content. Inspired by a LinkedIn post from Haris Spahic, Joe challenges the common stagnation in the why phase and pushes towards actionable strategies for content enhancement. Joe introduces four distinct strategies for successfully involving experts, drawing on his extensive experience at New N...
Content Head
In the latest episode of Content Head, host Joe Michalowski welcomes Paul Barnhurst, also known as the FP&A Guy. Paul shares his journey from a finance professional at American Express to a successful full-time content creator and influencer. With a focus on financial planning and analysis (FP&A), Paul has built a substantial audience through his insightful content, training sessions, and three popular podcasts. Paul discusses the importance of learning from creators to enhance market...
