The episode begins with a reflection on content strategy, particularly the long-held belief that "more is not a strategy." However, the speaker, Joe, begins to reconsider this stance. He emphasizes that the debate isn't about quantity versus quality but how to integrate both effectively. Joe recalls his experience starting at Mosaic in October 2020, where he was part of a small team challenged with creating impactful content in a new market space. He describes the initial struggle to balance ...