In the latest episode of Content Head, host Joe Michalowski welcomes Paul Barnhurst, also known as the FP&A Guy. Paul shares his journey from a finance professional at American Express to a successful full-time content creator and influencer. With a focus on financial planning and analysis (FP&A), Paul has built a substantial audience through his insightful content, training sessions, and three popular podcasts. Paul discusses the importance of learning from creators to enhance market...
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In the latest episode of Content Head, host Joe Michalowski welcomes Paul Barnhurst, also known as the FP&A Guy. Paul shares his journey from a finance professional at American Express to a successful full-time content creator and influencer. With a focus on financial planning and analysis (FP&A), Paul has built a substantial audience through his insightful content, training sessions, and three popular podcasts. Paul discusses the importance of learning from creators to enhance market...
In this episode of Content Head, host Joe Michalowski dives into the world of lean content teams in the B2B SaaS industry. He explores the transition from "candy bar content" to a more robust content engine, drawing from his experiences at Mosaic. Joe shares Mosaic's unique approach to content strategy. With limited resources, they focused on interview-based thought leadership content. Their secret weapon? Access to the CFO Advisory Board, a group of industry leaders from companies like Zende...
Content Head
In the latest episode of Content Head, host Joe Michalowski welcomes Paul Barnhurst, also known as the FP&A Guy. Paul shares his journey from a finance professional at American Express to a successful full-time content creator and influencer. With a focus on financial planning and analysis (FP&A), Paul has built a substantial audience through his insightful content, training sessions, and three popular podcasts. Paul discusses the importance of learning from creators to enhance market...
