Send us a text In this episode we interview Taylor Whetstone, a marketing operations leader at Augury. She shares a clear, operator’s view on building content that serves real people, not abstract segments. What you'll learn in this episode: How to set goals that name the persona and shape the asset, the CTA, and the follow-up.Practical ways to segment by function and seniority so engineers and executives each get what they need.A simple framework to choose formats when sample sizes are small...
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Send us a text In this episode we interview Taylor Whetstone, a marketing operations leader at Augury. She shares a clear, operator’s view on building content that serves real people, not abstract segments. What you'll learn in this episode: How to set goals that name the persona and shape the asset, the CTA, and the follow-up.Practical ways to segment by function and seniority so engineers and executives each get what they need.A simple framework to choose formats when sample sizes are small...
Send us a text In this episode we interview Zach Presswood, Director of Advertiser Success at AdMarketplace, the largest vendor in the native search space. Zach shares how his team balances the precision of AI with the irreplaceable nuance of human creativity—an honest look at how marketers can draw the line without losing authenticity. What you'll learn in this episode: How to decide where AI belongs—and where it doesn’t—by using authenticity as your compass.The most valuable places to apply...
Content Amplified
Send us a text In this episode we interview Taylor Whetstone, a marketing operations leader at Augury. She shares a clear, operator’s view on building content that serves real people, not abstract segments. What you'll learn in this episode: How to set goals that name the persona and shape the asset, the CTA, and the follow-up.Practical ways to segment by function and seniority so engineers and executives each get what they need.A simple framework to choose formats when sample sizes are small...
