Send us a text In this episode we interview Taylor Whetstone, a marketing operations leader at Augury. She shares a clear, operator’s view on building content that serves real people, not abstract segments. What you'll learn in this episode: How to set goals that name the persona and shape the asset, the CTA, and the follow-up.Practical ways to segment by function and seniority so engineers and executives each get what they need.A simple framework to choose formats when sample sizes are small...
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Send us a text In this episode we interview Taylor Whetstone, a marketing operations leader at Augury. She shares a clear, operator’s view on building content that serves real people, not abstract segments. What you'll learn in this episode: How to set goals that name the persona and shape the asset, the CTA, and the follow-up.Practical ways to segment by function and seniority so engineers and executives each get what they need.A simple framework to choose formats when sample sizes are small...
Send us a text In this episode we interview Vikram Maram, who leads product and growth at SMARTe, a sales intelligence platform. What you'll learn in this episode: How to turn feature lists into outcome statements customers remember.A simple rule to eliminate fluffy copy your competitors could reuse.Ways to cut website word count while sharpening your message.How to mine Slack communities for real buyer questions at scale.Questions that reveal evaluation criteria buyers actually use.A p...
Content Amplified
Send us a text In this episode we interview Taylor Whetstone, a marketing operations leader at Augury. She shares a clear, operator’s view on building content that serves real people, not abstract segments. What you'll learn in this episode: How to set goals that name the persona and shape the asset, the CTA, and the follow-up.Practical ways to segment by function and seniority so engineers and executives each get what they need.A simple framework to choose formats when sample sizes are small...
