Send us a text In this episode we interview Taylor Whetstone, a marketing operations leader at Augury. She shares a clear, operator’s view on building content that serves real people, not abstract segments. What you'll learn in this episode: How to set goals that name the persona and shape the asset, the CTA, and the follow-up.Practical ways to segment by function and seniority so engineers and executives each get what they need.A simple framework to choose formats when sample sizes are small...
All content for Content Amplified is the property of Masset - Content Amplified and is served directly from their servers
with no modification, redirects, or rehosting. The podcast is not affiliated with or endorsed by Podjoint in any way.
Send us a text In this episode we interview Taylor Whetstone, a marketing operations leader at Augury. She shares a clear, operator’s view on building content that serves real people, not abstract segments. What you'll learn in this episode: How to set goals that name the persona and shape the asset, the CTA, and the follow-up.Practical ways to segment by function and seniority so engineers and executives each get what they need.A simple framework to choose formats when sample sizes are small...
Send us a text In this episode we interview Knyckolas Sutherland, a B2B content strategist and creative marketer who blends behavioral economics with storytelling to make even the most technical topics human. What you'll learn in this episode: How timing transforms impact: why 10 minutes can matter more than a week.The art of “terminally online” — staying current without burning out.How to define creative boundaries so you can move fast without breaking trust.A 50/50 strategy for balancing fo...
Content Amplified
Send us a text In this episode we interview Taylor Whetstone, a marketing operations leader at Augury. She shares a clear, operator’s view on building content that serves real people, not abstract segments. What you'll learn in this episode: How to set goals that name the persona and shape the asset, the CTA, and the follow-up.Practical ways to segment by function and seniority so engineers and executives each get what they need.A simple framework to choose formats when sample sizes are small...
