In this episode of Consulting Spotlight, Michael Bernzweig interviews Jon Morris, founder of Fiscal Advocate and former CEO of Rise Interactive. Jon shares his entrepreneurial journey, discussing how he transformed a $10,000 investment into a successful digital agency and later transitioned into financial consulting. He emphasizes the importance of data-driven decision-making, understanding financial metrics such as gross margin, and the role of innovation in driving business growth. Jon also highlights the challenges service-based companies face and the signs that indicate when it's time to seek financial guidance. The conversation explores the integration of AI in economic consulting and the importance of making tough decisions for business success.

In this episode of Consulting Spotlight, Michael Bernzweig interviews James Hipkin, CEO of Innately, discussing the importance of effective marketing strategies for mid-sized businesses. James shares insights from his extensive background in marketing and advertising, emphasizing the significance of digital assets, the buyer's journey, and the need for authenticity in marketing. He introduces the hub and spoke strategy for digital marketing and provides actionable tips for effective presentations. The conversation highlights the importance of understanding customer needs and crafting messaging that resonates with the target audience.

In this episode of Consulting Spotlight, Michael Bernzweig interviews Ali Hafizji, founder of Wednesday Solutions, a professional services agency specializing in AI-driven product engineering. They discuss the journey from MVP to market fit, innovative business models, the role of founders in scaling businesses, and the importance of building effective teams. Ali shares insights on the differences between B2B and B2C strategies, the consultative approach to product strategy, and common challenges faced by founders. The conversation highlights the significance of focusing on meaningful metrics and the impact of effective consulting on business growth.

In this episode of Consulting Spotlight, host Michael Bernzweig interviews Steven Schneider, founder of Trio SEO. They discuss Steven's journey into SEO, the importance of quality content, unique strategies for B2B SEO, and the evolving landscape of digital marketing. The conversation highlights the significance of understanding search intent, the role of AI in content creation, and the need for long-term planning in SEO strategies. They also explore emerging channels in B2B marketing and the future of monetizing AI in search.

In this episode of Consulting Spotlight, Michael Bernzweig of Software Oasis interviews Gretchen Villegas, CEO and founder of Nexus Strategy and Growth Partners. They discuss Gretchen's journey in global development, the importance of aligning business with social impact, and the evolving landscape of funding and stakeholder engagement. The conversation highlights the need for new models that merge profit with purpose, the role of technology in social impact, and the collaboration between nonprofits and corporations. Gretchen emphasizes actionable steps for businesses to create sustainable social impact and the interconnectedness of global supply chains.

In this episode of Consulting Spotlight, host Michael Bernzweig interviews Matthew Edgar, co-founder and technical SEO consultant at Elementive. They discuss the critical role of technical SEO in ensuring that websites are properly crawled and indexed by search engines. Matthew shares insights on the importance of foundational SEO practices, the need for collaboration between marketing and IT, and the challenges organizations face in the technical SEO landscape. The conversation also touches on the impact of AI on SEO strategies and the importance of internal and external links. Matthew provides examples of common technical issues and shares a success story of a client who improved their website's performance through technical SEO efforts.

In this episode of Consulting Spotlight, host Michael Bernzweig interviews Alesia Galati, a podcasting expert and founder of Galati Media. They discuss Alicia's journey into podcasting, the importance of strategic planning, and the key elements of a successful podcast strategy. Alicia shares insights on market research, defining goals, and the significance of community in podcasting. The conversation also covers content repurposing, audience growth strategies, and measuring podcast success beyond just downloads. Alicia highlights future trends in podcasting and the increasing importance of unique voices in the space.

In this episode of Consulting Spotlight, host Michael Bernzweig interviews Tye DeGrange from Round Barn Labs. They discuss Tye's journey in tech and marketing, the importance of multi-channel strategies for SaaS companies, and the common pitfalls in partner marketing. Tye shares insights on the role of influencers, the impact of AI on marketing, and the essential metrics for scaling partner programs. The conversation emphasizes the need for genuine connections in marketing and the importance of product-market fit before launching affiliate programs.

In this episode of Consulting Spotlight, host Michael Bernzweig interviews Jason Willis-Lee, founder of the Entrepreneurial Translator. They discuss the impact of AI on the language services industry, the importance of entrepreneurship in translation, and strategies for scaling businesses. Jason shares insights on leveraging AI tools, building personal brands, and effective lead generation techniques. The conversation also touches on the future of AI in business and the significance of email marketing as a long-term strategy.

In this episode of Consulting Spotlight, host Michael Bernzweig interviews Ivan Vislavskiy, CEO and founder of Comrad Digital Marketing. They discuss Ivan's journey from starting his agency in 2008 to its current success, focusing on local service businesses. The conversation covers the importance of specialization in marketing, common mistakes businesses make, the significance of data tracking, and the role of AI in the future of marketing. Ivan emphasizes the need for a strong unique selling proposition and effective client onboarding processes to drive success.

In this episode of the Consulting Spotlight, host Michael Bernzweig interviews Bill Douglas, CEO of OpticWise. Bill shares his entrepreneurial journey, the inception and services of OpticWise, and the impact of technology on commercial real estate. He discusses the importance of digital infrastructure, the onboarding process for property owners, and the advantages of owning digital assets. The conversation also touches on the effects of the pandemic on the real estate market, the innovative 'Building of Things' strategy, and future trends in technology and data usage. Bill emphasizes the need for digital transformation in the industry and the democratization of technology for smaller property owners.

In this episode of Consulting Spotlight, host Michael Bernzweig interviews Richard Lowe Jr., founder of The Writing King and a ghostwriting expert. Richard shares his unique journey from a corporate career to becoming a successful ghostwriter, emphasizing the importance of storytelling and personal experiences in writing. He discusses the value of having a book for professionals, the steps involved in the writing process, and the significance of marketing and distribution. Richard also addresses the evolving landscape of ghostwriting in the age of AI, highlighting the irreplaceable human touch in storytelling.

In this episode of Consulting Spotlight, host Michael Bernzweig sits down with Ameet Khabra, the founder of HopSkip Media, a leading digital advertising agency. Ameet shares her inspiring journey of breaking into the digital marketing world at just 19 and building an agency that has managed over $4.3 million in ad spend.

In this episode of Consulting Spotlight, host Michael Bernzweig sits down with Lorrie Thomas Ross, founder and CEO of Web Marketing Therapy, to explore her transformative journey from luxury retail sales to becoming a renowned marketing therapist. Lorrie shares how her early career in sales at Saks Fifth Avenue unexpectedly led her into the fast-paced world of internet marketing during the dot-com boom. She discusses the evolution of her business, from its inception to becoming a trusted partner for intentional leaders seeking clarity and results in their marketing strategies.Lorrie delves into the art and science of marketing, emphasizing the importance of aligning branding with values and purpose. She explains how her firm’s unique approach—focused on credibility, usability, visibility, sellability, and scalability—has helped clients achieve remarkable results, including doubling revenues and creating sustainable growth strategies. With nearly two decades of experience, Lorrie also highlights the role of personal branding, digital PR, and AI in today’s marketing landscape.Whether you're a solopreneur or part of a large organization, this episode is packed with actionable insights to help you optimize your marketing efforts while staying true to your brand's mission.Key Discussion Points:Transitioning from luxury retail to digital marketing during the dot-com boomFounding Web Marketing Therapy and creating a values-driven agencyThe five-factor framework for marketing success: credibility, usability, visibility, sellability, scalabilityThe importance of personal branding and thought leadership in modern marketingHow AI is reshaping search and content strategiesCommon mistakes businesses make when hiring marketing professionalsThe role of long-term investment in advertising and programmatic channelsReal-life client success stories: from rebranding to doubling revenueBalancing creativity with analytics for effective campaignsTips for identifying the right marketing partner for your businessStay Connected: Subscribe to Consulting Spotlight for weekly insights from industry leaders. Visit softwareoasis.com/subscribe to join our bi-weekly newsletter featuring actionable data, trends, and expert interviews. Stay ahead in your consulting career with exclusive resources delivered straight to your inbox.

 In this episode of Consulting Spotlight, host Michael Bernzweig sits down with Marla Ballard, CEO of U2 Shine, a pioneer in quantum personal development. Marla shares her transformative journey from navigating personal trauma to becoming a top-performing entrepreneur and leader in the field of quantum coaching.Raised on a Kentucky farm and later facing immense challenges as a military spouse, Marla reveals how she rebuilt her life after her husband’s injury in Iraq. She started a wellness business, became a top producer in her field, and eventually discovered the power of quantum personal development. This led her to work with U2 Shine founder Victoria Rader, where she not only healed but also unlocked new levels of personal and professional success. Today, Marla leads U2 Shine’s team of 17 coaches, serving clients globally with innovative programs that blend energy work, universal laws, and practical strategies.Marla explains how quantum personal development helps individuals align their energy with their goals, overcome limiting beliefs, and achieve holistic success. From expanding mental faculties to leveraging gratitude and universal laws, she shares actionable insights for anyone looking to unlock their potential. Whether you’re a business leader or someone seeking personal growth, this episode offers valuable lessons on resilience, empowerment, and transformation.Key Discussion Points:Understanding quantum personal development: blending energy work with practical strategiesOvercoming limiting beliefs using universal laws and energy alignmentMarla’s journey from trauma to becoming CEO of U2 ShineThe role of gratitude in achieving goals and manifesting successHow U2 Shine’s Abundant Me program helps clients expand mental facultiesCustomizing coaching for diverse client needs across industriesThe importance of aligning personal energy with professional aspirationsPractical tools like the Empower Me app for daily empowermentInsights into working with veterans and small business ownersThe impact of healing trauma on unlocking leadership potentialStay Connected: Subscribe to Consulting Spotlight for weekly insights into consulting careers and strategies. Visit softwareoasis.com/subscribe to join our bi-weekly newsletter featuring exclusive data, trends, and interviews. Stay ahead in your consulting journey with actionable advice delivered straight to your inbox!

In this episode of Consulting Spotlight, host Michael Bernzweig sits down with Derek Hales, founder of NAPLAB, a groundbreaking platform for data-driven mattress testing and reviews. From his humble beginnings testing mattresses in his one-bedroom apartment to building a thriving business that has tested over 420 mattresses, Derek shares his inspiring entrepreneurial journey.Derek recounts how a personal need for an affordable, high-quality mattress led him to create a website that quickly gained traction and evolved into a full-fledged business. With a focus on objective, quantifiable data, NAPLAB has transformed the way consumers shop for mattresses by providing transparent, unbiased reviews. Derek also highlights the critical role of his wife, who leveraged her expertise in mathematics to develop advanced tools and processes that power NAPLAB's operations.Throughout the conversation, Derek delves into the evolution of the mattress industry, from the rise of direct-to-consumer brands to advancements in materials and manufacturing. He also offers practical advice for consumers navigating the overwhelming world of mattress shopping and explains how NAPLAB's data-driven approach simplifies the decision-making process.Whether you're an entrepreneur seeking inspiration or a consumer curious about what goes into finding the perfect mattress, this episode is packed with insights you won't want to miss.Key Discussion Points:Launching NAPLAB: From weekend hobby to thriving businessTesting over 420 mattresses: How Derek built a data-driven review systemThe rise of direct-to-consumer mattresses: A $15 billion industry transformationKey factors in choosing a mattress: Firmness, price, and materialsScaling operations: Leveraging automation and tools like WordPress and Google SheetsThe role of data: How objective metrics ensure unbiased reviewsManufacturing insights: Behind-the-scenes at U.S.-based factoriesThe importance of branding in a competitive marketLessons from transitioning from corporate SEO to entrepreneurshipHow AI and automation are shaping e-commerce businessesStay Connected Subscribe to Consulting Spotlight for weekly insights from industry leaders! Visit softwareoasis.com/subscribe to stay updated. Our newsletter delivers actionable tips and exclusive content straight to your inbox every week. Don't miss out—join our community today!

In this episode of Consulting Spotlight, we sit down with Nicole Whittle, Vice President of Operations at Outforce AI, a groundbreaking B2B marketplace that connects clients with over 80,000 vetted agencies worldwide. With more than 25 years of experience in software technology consulting, Nicole has been at the forefront of innovation in industries such as insurance, healthcare, and artificial intelligence.Nicole shares her journey from traditional consulting to leading operations at Outforce AI, where she helps businesses find the perfect teams for their projects through a rigorous 10-step vetting process. She discusses the challenges organizations face when scaling technology solutions and how Outforce AI’s unique approach ensures success by matching clients with teams that align not just on technical expertise but also on culture and communication styles.Throughout the conversation, Nicole highlights the importance of data-driven decision-making, how her team leverages GenAI to enhance processes, and why creating “wow moments” for clients is integral to their mission. Whether you're a startup looking to scale or an enterprise seeking innovation, Nicole’s insights will inspire you to rethink how you approach team-building and project execution.Key Discussion Points:Discovering Nicole’s career path from consulting to VP at Outforce AIHow Outforce AI’s marketplace connects clients with 80,000 vetted agenciesThe 10-step process that ensures clients find the right team in just 15 daysThe role of culture and communication in building successful partnershipsReal-world examples of transformation before and after working with Outforce AIHow GenAI tools are revolutionizing software development and operationsWhy data-driven insights are critical for aligning operations with business strategyOvercoming internal resistance to technological changeThe balance between innovation and execution in scaling businessesKey industries driving growth at Outforce AI: fintech, health tech, agritech, and morePractical advice for companies navigating digital transformationStay Connected: Stay ahead of the curve by subscribing to our weekly newsletter at softwareoasis.com/subscribe. Get exclusive insights, actionable strategies, and updates from industry leaders like Nicole Whittle. Our newsletter is sent every week and is packed with valuable content to help you grow your business.

In this episode of Consulting Spotlight, host Michael Bernzweig sits down with Travis Fox, the visionary co-founder of Build Your Fortress, to explore how innovative building technologies are transforming the construction industry. Travis shares his journey from real estate and psychology to spearheading a revolution in housing through high-performance panels. These advanced materials, inspired by military applications, promise faster construction, reduced waste, and unparalleled durability—offering a lifeline for disaster recovery and affordable housing.  Travis discusses his passion for empowering veterans and first responders by providing them with opportunities to rebuild their communities while creating sustainable housing solutions. From addressing America’s 8-million-home deficit to tackling inefficiencies in traditional construction methods, Travis outlines a bold vision for rebuilding America’s infrastructure.  Tune in to learn how Build Your Fortress is combining mobility, innovation, and community-driven efforts to reshape the future of housing. Whether you’re a developer, investor, or simply curious about cutting-edge construction trends, this episode delivers actionable insights and inspiration.  Key Discussion Points:- Revolutionizing construction with high-performance panels  - How Build Your Fortress reduces construction waste by 30%  - Speed-to-build: Completing homes in hours instead of weeks  - Addressing the 8-million-home deficit in the U.S. housing market  - Empowering veterans and first responders with career opportunities  - The role of mobile manufacturing units in disaster recovery  - Cost savings: Up to 70% reduction in HVAC energy use  - Building stronger, greener homes that withstand extreme weather  - Partnering with Habitat for Humanity for large-scale developments  - Challenges in navigating government bureaucracy and capital constraints  - The future of attainable housing and community building  Stay ConnectedSubscribe to Consulting Spotlight on your favorite podcast platform for weekly insights from industry leaders. Visit softwareoasis.com/subscribe to join our bi-weekly newsletter packed with actionable strategies and trends tailored for consultants and decision-makers.

In this episode of Consulting Spotlight, host Michael Bernzweig sits down with Kristi Mitchell, founder of Marketing Uncomplicated and host of the Unfudge Your Marketing podcast. Kristi shares her inspiring journey from corporate marketing to entrepreneurship, celebrating six years of helping over 100 businesses streamline their marketing strategies. With a background in higher education and corporate marketing, Kristi’s transition to consulting was driven by her desire to balance family priorities and professional fulfillment.Kristi discusses her evolution from offering full-service marketing execution to focusing exclusively on strategic consulting. She highlights how she helps service-based businesses overcome marketing overwhelm by building a solid organic foundation before diving into paid advertising. Through her signature two-month consulting package, Kristi provides actionable strategies tailored to each client’s unique needs, enabling them to attract leads, nurture relationships, and close deals effectively.Listeners will gain valuable insights into Kristi’s four-phase Marketing Funnel Framework—Attract, Convert, Nurture, and Close—and learn how to optimize their digital presence for measurable results. Whether you're a business owner struggling with disjointed tactics or seeking to build a cohesive marketing strategy, this episode is packed with practical advice and success stories.Key Discussion Points:- Transitioning from corporate marketing to entrepreneurship- Overcoming challenges as a solo entrepreneur during the pandemic- The importance of building an organic marketing foundation- Breaking down the four phases of the Marketing Funnel Framework- Why businesses should focus on strategy before execution- Common mistakes in social media and how to avoid them- How Kristi’s clients achieved results like increased website leads- The role of data in refining marketing strategies- Managing overwhelm by prioritizing actionable steps- The benefits of focusing on quality over quantity in audience engagement- Insights into Kristi’s Unfudge Your Marketing podcast- Why forward-thinking businesses invest in strategic marketing  Stay Connected:Subscribe to Consulting Spotlight for weekly insights from industry leaders. Visit softwareoasis.com/subscribe to sign up for our bi-weekly newsletter featuring exclusive tips and trends. Join our community today and take your consulting career to the next level!

In this episode of Consulting Spotlight, we feature Alex Yaroslavsky, founder of Conflict Yes and a certified mediator specializing in workplace dispute resolution. Born in the Soviet Union and immigrating to the US at age 10, Alex transformed his early experiences with cultural adaptation into expertise in conflict resolution and leadership coaching.Starting his career as an IT consultant, Alex developed a unique approach to understanding human psychology and negotiation. His journey from studying car deal negotiations to becoming a certified mediator demonstrates the evolution of his expertise in transforming workplace disputes into collaborative solutions.Today, Alex works with technology professionals and executives, coaching them to become more effective leaders while helping organizations establish conflict-resolution frameworks. His approach combines individual coaching with team facilitation, offering both personalized guidance and organizational conflict mediation.Key Discussion Points- The Three Pillars of Conflict: Logical/rational, relationship/trust, and nature/nurture perspectives- Impact of Remote Work: How virtual platforms have made conflict resolution more accessible and cost-effective- The Four C's Framework: Care, Clarity, Curiosity, and Choice in conflict resolution- Cultural Influence: How personal background shapes conflict handling approaches- Executive Coaching: Working with reluctant clients and "coaching jail" scenarios- Process Implementation: Strategies for minimizing organizational conflict- Leadership Communication: Common mistakes in handling team conflicts- Corporate Client Focus: Working with doctors, lawyers, and professional organizationsStay ConnectedGet our bi-weekly newsletter delivered straight to your inbox at softwareoasis.com/subscribe featuring exclusive insights from technology leaders and transformation experts.