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Conscious Design Podcast™
Ian Peterman
244 episodes
20 hours ago
Sustainability should support people, our planet, and be profitable. Ian Peterman, leading expert in Conscious Design, legacy branding, and product development, shares his personal experience as well as interviews forward thinkers, designers, and entrepreneurs on how to make a better world through conscious design. Join us for weekly episodes packed with unique perspectives and innovative ideas.
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Design
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All content for Conscious Design Podcast™ is the property of Ian Peterman and is served directly from their servers with no modification, redirects, or rehosting. The podcast is not affiliated with or endorsed by Podjoint in any way.
Sustainability should support people, our planet, and be profitable. Ian Peterman, leading expert in Conscious Design, legacy branding, and product development, shares his personal experience as well as interviews forward thinkers, designers, and entrepreneurs on how to make a better world through conscious design. Join us for weekly episodes packed with unique perspectives and innovative ideas.
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Design
Arts
Episodes (20/244)
Conscious Design Podcast™
The Pencil That Grows Into a Plant (Yes, Really!)

Meet the world’s first plantable pencil. A pencil you can grow into a plant. 🌱 In this Conscious Design Podcast episode, SproutWorld founder & CEO Michael Stausholm reveals how this simple idea became a global eco brand, selling over 80 million pencils worldwide and expanding into plantable makeup.


Michael shares the full journey: from discovering the idea at MIT, to building a certified B-Corp, to redefining what sustainability means for everyday products. Whether you’re an entrepreneur, eco-conscious consumer, or design thinker, this episode shows how a single idea can spark a worldwide movement.


🔎 In this episode you’ll learn:

  • What a plantable pencil is and how it works
  • How SproutWorld grew from MIT invention to 80M+ sales globally
  • Why corporations and consumers are embracing plantable products
  • The meaning and impact of B-Corp certification
  • How SproutWorld developed plantable eyeliners, brow liners, and lip liners
  • Why sustainability storytelling builds stronger brands
  • The future of eco-innovation and plantable everyday items


⏩ Jump to your favorite parts:

00:33 Welcome to the Conscious Design Podcast

00:49 : Meet Michael Straus: CEO of Sprout World

01:09 : The Origin of Plantable Pencils

03:27 : Sprout World's Market and Popularity

06:48 : Sustainability and Certifications

11:02 : Innovative Expansion into Makeup

20:33 : The Future of Sprout World

32:36 : Conclusion and Contact Information



About Michael Stausholm and SproutWorld

Michael Stausholm is the Founder & CEO of SproutWorld, the company behind the world’s only patented plantable pencil. What began as a Kickstarter idea by MIT students became a global eco innovation. Today, SproutWorld is a certified B-Corp proving that business can be best for the world, not just in the world.



🔗𝗖𝗼𝗻𝗻𝗲𝗰𝘁 𝘄𝗶𝘁𝗵  Michael Stausholm and SproutWorld

Website: https://sproutworld.com/ 

LinkedIn: https://www.linkedin.com/in/michaelstausholm/ 

LinkedIn (SproutWorld): https://www.linkedin.com/company/sprout-europe/ 

Instagram: https://www.instagram.com/michaelstausholm/ 

Instagram (SproutWorld): https://www.instagram.com/sproutworldofficial/ 

Facebook: https://www.facebook.com/michael.s.christiansen.9


𝗚𝗲𝘁 𝘁𝗵𝗲 “𝗖𝗼𝗻𝘀𝗰𝗶𝗼𝘂𝘀 𝗗𝗲𝘀𝗶𝗴𝗻” 𝗯𝗼𝗼𝗸: https://www.amazon.com/dp/B09KNMN9BT

 Learn more: https://www.consciousdesignhaus.com/


Want to turn visionary ideas into market-ready, sustainable products? 👉 https://www.petermanfirm.com/


🤝 𝗟𝗲𝘁’𝘀 𝗖𝗼𝗻𝗻𝗲𝗰𝘁:

 Instagram:  / cdesignhaus  

 TikTok:  / consciousdesign  

 LinkedIn:  / conscious-designhaus  

 X (Twitter): https://x.com/CDesignHaus


💬 Question for you: Would you buy plantable makeup or stationery if it was available in your local store? Share in the comments!


🔔 Enjoyed this episode? Like, subscribe & share to support conscious innovation!


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1 month ago
33 minutes 50 seconds

Conscious Design Podcast™
The Biggest Waste in Construction (and How to Fix It)

What if the wood we throw away could build the cities of tomorrow?


🌍Every year, millions of tons of “waste wood” from storms, demolition, and urban trees are trashed. But companies like Cambium are turning salvaged lumber into carbon-smart building materials. From mass timber buildings to sustainable furniture, this shift could change the future of construction forever.


In this Conscious Design Podcast, Cambium co-founder Theo Hooker reveals how their “Uber for Logs” platform is reshaping the circular economy of wood with full carbon tracking, supply chain transparency, and scalable solutions for architects, builders, and designers.


👉 If you care about sustainable construction, mass timber, or circular economy materials, this episode is packed with insights you won’t want to miss.


🔎 This episode covers:

  • Why waste wood is the hidden solution for sustainable construction

  • How Cambium created an “Uber for Logs” platform for arborists & sawmills

  • Mass timber, millwork, and furniture made from salvaged lumber

  • The rise of thermally modified wood in design and architecture

  • How circular forestry and carbon-smart wood support climate action


⏩ Jump to your favorite parts:

00:00 - Welcome to Conscious Design Podcast

00:37 - Meet Theo Hooker: Co-Founder of Cambium

00:56 - The Genesis of Cambium: Combining Technology and Lumber

01:27 - Addressing Climate Change with Innovative Solutions

05:56 - Cambium's Product and Service Offerings

07:42 - Innovations in Lumber Supply and Transportation

23:02 - Thermally Modified Wood: A Sustainable Solution

30:45 - Grading and Utilizing Salvaged Material

33:55 - Connecting the Dots in the Lumber Industry


About Theo Hooker and Cambium

Theo Hooker is the Co-Founder and Chief Commercial Officer at Cambium, where he leads sales and supply teams to bring salvaged lumber and waste wood to market while supporting the supply needs of enterprise clients.


Cambium makes it easy to buy, sell, move, and track fiber through a transparent digital platform. Working across the entire lumber supply chain, Cambium maximizes the use of salvaged material at the best value while delivering carbon tracking and supply chain transparency data for architects, builders, and manufacturers.



🔗𝗖𝗼𝗻𝗻𝗲𝗰𝘁 𝘄𝗶𝘁𝗵 Theo Hooker and Cambium

Website: https://cambiumcarbon.com/ 

LinkedIn: https://www.linkedin.com/in/theo-hooker/ 

Instagram: https://www.instagram.com/cambiumcarbon/ 

Facebook: https://www.facebook.com/cambiumcarbon/ 


𝗚𝗲𝘁 𝘁𝗵𝗲 “𝗖𝗼𝗻𝘀𝗰𝗶𝗼𝘂𝘀 𝗗𝗲𝘀𝗶𝗴𝗻” 𝗯𝗼𝗼𝗸: https://www.amazon.com/dp/B09KNMN9BT

 Learn more: https://www.consciousdesignhaus.com/


Want to turn visionary ideas into market-ready, sustainable products? 👉 https://www.petermanfirm.com/


🤝 𝗟𝗲𝘁’𝘀 𝗖𝗼𝗻𝗻𝗲𝗰𝘁:

 Instagram:  / cdesignhaus  

 TikTok:  / consciousdesign  

 LinkedIn:  / conscious-designhaus  

 X (Twitter): https://x.com/CDesignHaus


🗨️ Would you choose salvaged wood over traditional lumber if it was available in your next project? Share your thoughts in the comments!


🔔 Enjoyed this episode? Like, subscribe & share to support conscious innovation!


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1 month ago
38 minutes 56 seconds

Conscious Design Podcast™
7-Stage Purification That Beats Bottled Water

What’s really in your tap water?

This episode breaks down PFAS, lead, and microplastics and why tap water safety is a growing concern. Then FloWater CEO Rich “Raz” Razgaitis explains the science of 7-stage purification: RO at 0.0001 microns, advanced carbon, and remineralization for taste and hydration. If you’re evaluating a PFAS water filter for schools, an office water dispenser, or a gym refill station, here is a practical field guide, plus bottled water alternatives that reduce waste. (Also called bottle filling stations or water bottle refill stations.)



This episode covers:

• How contaminants get past aging infrastructure

• Why RO alone isn’t the full story (remineralization matters)

• Refill stations vs fountains: speed, hygiene, behavior change (~9s vs ~35s)

• Practical steps for parents, PTAs, and facilities to launch a pilot fast



⏩ Jump to your favorite parts:

00:00 - Welcome to Conscious Design Podcast

00:43 - Introducing Rich “Raz” Razgaitis and FloWater

01:16 - The Origin Story of FloWater

02:58 - The Problem with Tap Water

06:56 - FloWater’s Solution

11:24 - Advocating for Clean Drinking Water

24:35 - Future Plans for FloWater

30:28 - Conclusion and Contact Information


About Rich “Raz” Razgaitis and FloWater

Rich “Raz” Razgaitis is the CEO and Co-Founder of FloWater, a Denver-based company focused on tap water safety and better hydration. After early roles at J&J and Eli Lilly, Raz led several growth-stage companies, including scaling Univera from $35M to $100M in annual revenue. Recognized as EY Entrepreneur of the Year (Mountain West) and a TEDx speaker, Raz co-founded FloWater in 2013 to deliver clean, great-tasting water where people refill most: schools, gyms, hotels, and offices.



FloWater Refill Stations use 7-stage purification with RO at 0.0001 microns, advanced carbon, and remineralization. FloWater states its systems remove up to 99.9% of contaminants such as lead, PFAS, and microplastics, and reports saving 1B+ plastic bottles from the environment. Trusted by 10,000+ locations, including Google, Hyatt, Xponential, and Oakland Unified School District.



🔗𝗖𝗼𝗻𝗻𝗲𝗰𝘁 𝘄𝗶𝘁𝗵 Rich “Raz” Razgaitis 𝗮𝗻𝗱 FloWater

Website : https://drinkflowater.com/ 

LinkedIn: https://www.linkedin.com/in/richrazgaitis/ 

Youtube: http://www.youtube.com/@RichRazgaitis 

Instagram:  https://www.instagram.com/richrazgaitis/ 



𝗚𝗲𝘁 𝘁𝗵𝗲 “𝗖𝗼𝗻𝘀𝗰𝗶𝗼𝘂𝘀 𝗗𝗲𝘀𝗶𝗴𝗻” 𝗯𝗼𝗼𝗸: https://www.amazon.com/dp/B09KNMN9BT


 Learn more: https://www.consciousdesignhaus.com/


Want to turn visionary ideas into market-ready, sustainable products? 👉 https://www.petermanfirm.com/



🤝 𝗟𝗲𝘁’𝘀 𝗖𝗼𝗻𝗻𝗲𝗰𝘁:

 Instagram:  / cdesignhaus  

 TikTok:  / consciousdesign  

 LinkedIn:  / conscious-designhaus  

 X (Twitter): https://x.com/CDesignHaus


🗨️ What gets people to drink more water, taste, temperature, or convenience?


🔔 Enjoyed this episode? Like, subscribe & share to support conscious innovation!


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1 month ago
35 minutes 51 seconds

Conscious Design Podcast™
How a DIY Lip Balm Idea Became a Zero Waste Makeup Brand

Can an eco-friendly beauty brand compete with mainstream makeup brands? Corinne Lefebvre, founder of River Organics, shares how she built a vegan, zero-waste beauty brand that challenges big cosmetics while staying true to sustainable values.


In this episode of the Conscious Design Podcast, host Ian Peterman uncovers the journey behind River Organics, from paper packaging innovations to creating high-performance makeup without compromising the planet.


𝗧𝗵𝗶𝘀 𝗲𝗽𝗶𝘀𝗼𝗱𝗲 𝗰𝗼𝘃𝗲𝗿𝘀:

  • Sustainable beauty & vegan cosmetics

  • Zero waste makeup packaging innovations

  • Competing with big brands like Sephora without VC funding

  • How to grow a profitable sustainable business

  • River Organics founder story


⏩ 𝗝𝘂𝗺𝗽 𝘁𝗼 𝘆𝗼𝘂𝗿 𝗳𝗮𝘃𝗼𝗿𝗶𝘁𝗲 𝗽𝗮𝗿𝘁𝘀:

00:00 Intro

00:36 Founding River Organics: The Origin Story

02:04 Sustainable Packaging Innovations

04:21 Challenges and Growth in the Beauty Industry

05:22 The Importance of Sustainable Business Practices

08:32 Packaging Details and Customer Feedback

18:34 Expanding Product Lines: From Lip Balm to Mascara

24:21 Future Innovations and Customer Loyalty

31:22 Conclusion and Contact Information


𝗔𝗯𝗼𝘂𝘁 𝗖𝗼𝗿𝗶𝗻𝗻𝗲 𝗟𝗲𝗳𝗲𝗯𝘃𝗿𝗲 𝗮𝗻𝗱 𝗥𝗶𝘃𝗲𝗿 𝗢𝗿𝗴𝗮𝗻𝗶𝗰𝘀

Corinne Lefebvre is the Owner and Founder of River Organics, a vegan and sustainable beauty brand. River Organics is a thoughtfully crafted zero-waste makeup line that prioritizes transparency in both ingredients and packaging, while working to reduce its environmental footprint and yours.


🔗𝗖𝗼𝗻𝗻𝗲𝗰𝘁 𝘄𝗶𝘁𝗵 𝗖𝗼𝗿𝗶𝗻𝗻𝗲 𝗟𝗲𝗳𝗲𝗯𝘃𝗿𝗲 𝗮𝗻𝗱 𝗥𝗶𝘃𝗲𝗿 𝗢𝗿𝗴𝗮𝗻𝗶𝗰𝘀

Website : www.riverorganics.org

Youtube:   https://www.youtube.com/@RiverOrganicsBeauty

Facebook:  https://www.facebook.com/riverorganics/

Instagram:  https://www.instagram.com/riverorganicsbeauty/



𝗚𝗲𝘁 𝘁𝗵𝗲 “𝗖𝗼𝗻𝘀𝗰𝗶𝗼𝘂𝘀 𝗗𝗲𝘀𝗶𝗴𝗻” 𝗯𝗼𝗼𝗸: https://www.amazon.com/dp/B09KNMN9BT


 Learn more: https://www.consciousdesignhaus.com/


Want to turn visionary ideas into market-ready, sustainable products? 👉 https://www.petermanfirm.com/


🤝 𝗟𝗲𝘁’𝘀 𝗖𝗼𝗻𝗻𝗲𝗰𝘁:

 Instagram:   / cdesignhaus  

 TikTok:   / consciousdesign  

 LinkedIn:   / conscious-designhaus  

 X (Twitter): https://x.com/CDesignHaus



💄 What’s the #1 thing you look for in a sustainable beauty brand: performance, price, or packaging?


🔔 Enjoyed this episode? Like, subscribe & share to support conscious innovation!


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1 month ago
33 minutes 13 seconds

Conscious Design Podcast™
From College Idea to $2M Sustainable Business

Emma Rose Cohen, founder of FinalStraw, turned a simple idea into a $2M Kickstarter and a movement against single-use plastics. In this episode of the Conscious Design Podcast, she shares how small changes spark massive environmental impact.


Emma Rose Cohen is the CEO and founder of Final, the company behind FinalStraw and other sustainable alternatives to single-use plastics. What started as an idea during college parties turned into a viral Kickstarter campaign that raised nearly $2 million  and has since kept over 300 million straws out of the ocean. 🌊


In this episode, Emma opens up about:

  • How to turn passion for sustainability into a thriving business

  • Why simplicity beats complexity in product design

  • The power of voting with your dollars and influencing others

  • What’s next for Final and the fight against waste


✨ If you care about sustainability, startups, or how to bring a product idea to life, this episode is a must-watch.


⏩ 𝗝𝘂𝗺𝗽 𝘁𝗼 𝘆𝗼𝘂𝗿 𝗳𝗮𝘃𝗼𝗿𝗶𝘁𝗲 𝗽𝗮𝗿𝘁𝘀:

00:00 - Guest Intro

00:18 - The Birth of Final Straw

00:46 - The Journey to Sustainability

02:17 - From Kickstarter to Sustainable Living Innovations

05:34 - From Feedback to Innovation: Growing the Product Line

10:49 - Material Choices and Environmental Impact

15:57 - The Ripple Effect of Sustainable Choices

18:48 - Encouraging Awareness and Action

21:17 - The Historical Perspective on Waste

22:27 - Corporate Responsibility and Consumer Power

24:39 - Consumer Impact and the Future of Sustainability

27:43 - Product Development Challenges and How to Tackle Them

30:12 - Sharing Ideas and Execution

36:14 - Exploring New Business Concepts


𝗔𝗯𝗼𝘂𝘁 𝗘𝗺𝗺𝗮 𝗥𝗼𝘀𝗲 𝗖𝗼𝗵𝗲𝗻 𝗮𝗻𝗱 𝗙𝗶𝗻𝗮𝗹 𝗦𝘁𝗿𝗮𝘄

Emma Rose Cohen, CEO and founder of Final, found her passion in sustainability on a Sunday morning during college. While walking around campus in Santa Barbara, she felt as though she was drowning in a sea of single-use plastics⁠—solo cups, straws, and water bottles.


That day would stick with her. Emma went on to earn her master’s degree in environmental management and sustainability at Harvard and spent four years working at Los Alamos National Laboratory. As she watched different materials being wasted day in and day out, Emma couldn’t help but wonder if there was a better way. So she quit her job to work on her dream: to create fun alternatives to single-use plastics.


FinalStraw launched on Kickstarter in April 2018 with a goal of raising $12,500. The product struck a chord. In a matter of weeks, the campaign raised $1.89 million. The momentum hasn’t stopped. Since launching, FinalStraw has prevented approximately 300 million single-use straws from entering the environment.


🔗 𝗖𝗼𝗻𝗻𝗲𝗰𝘁 𝘄𝗶𝘁𝗵 𝗘𝗺𝗺𝗮 𝗥𝗼𝘀𝗲 𝗖𝗼𝗵𝗲𝗻 𝗮𝗻𝗱 𝗙𝗶𝗻𝗮𝗹 𝗦𝘁𝗿𝗮𝘄

Website : https://finalstraw.com/

LinkedIn : https://www.linkedin.com/in/emmarosecohen/

    https://www.linkedin.com/company/finalstraw/

Facebook : https://www.facebook.com/finalstraw

X : https://www.facebook.com/finalstraw

Instagram: https://www.instagram.com/finalstraw/


🌍𝗝𝗼𝗶𝗻 𝘁𝗵𝗲 𝗖𝗼𝗻𝘀𝗰𝗶𝗼𝘂𝘀 𝗗𝗲𝘀𝗶𝗴𝗻 𝗠𝗼𝘃𝗲𝗺𝗲𝗻𝘁 SUBSCRIBE ► @ConsciousDesign


𝗚𝗲𝘁 𝘁𝗵𝗲 “𝗖𝗼𝗻𝘀𝗰𝗶𝗼𝘂𝘀 𝗗𝗲𝘀𝗶𝗴𝗻” 𝗯𝗼𝗼𝗸: https://www.amazon.com/dp/B09KNMN9BT

Learn more: https://www.consciousdesignhaus.com/


Want to turn visionary ideas into market-ready, sustainable products? 👉 https://www.petermanfirm.com/


🤝 𝗟𝗲𝘁’𝘀 𝗖𝗼𝗻𝗻𝗲𝗰𝘁:

Instagram: https://www.instagram.com/cdesignhaus/

TikTok: https://www.tiktok.com/@consciousdesign

LinkedIn: https://www.linkedin.com/company/conscious-designhaus/

X (Twitter): https://x.com/CDesignHaus


We help creative entrepreneurs integrate social & environmental responsibility into their brand’s DNA through #ConsciousDesign.


🌍 If you could ban ONE single-use plastic item forever, which would it be?


🔔 Enjoyed this episode? Like, subscribe & share to support conscious innovation!

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2 months ago
39 minutes 28 seconds

Conscious Design Podcast™
How to Shop Smarter: Decoding Fashion’s Hidden Labels

Fashion is one of the world’s most polluting industries 🌍 Can labeling & AI make it sustainable?

Host Ian Peterman sits down with designer Vicky Tsiachri to explore her A–E clothing labeling system, how transparency fights greenwashing, and why conscious design is key to reshaping fashion.


💬 Do you believe fashion labels can really change how people shop, or will fast fashion always win? Let us know below!


💡 What You’ll Learn:

  • Why fashion is the second most polluting industry

  • The truth behind fast fashion, greenwashing & overconsumption

  • How Vicky’s A–E labeling system empowers shoppers

  • The cultural gap between Greece & UK in sustainable design

  • How AI & 3D printing could reduce waste and overproduction

  • Why transparency builds trust and long-term profits in fashion


⏩ Jump to your favorite parts:

00:37 - Introduction to the Conscious Design Podcast

00:49 - Meet Vicky Tsiachri: A Journey into Sustainable Design

02:23 - Cultural Differences in Sustainability: Greece vs. UK

04:16 - Conscious Choices: Vicky's Sustainable Fashion Project

06:05 - The A to E Labeling System for Fashion

08:55 - Challenges in Sustainable Fashion and Greenwashing

15:47 - Consumer Behavior and Sustainable Fashion

21:53 - Promoting Conscious Design and Thrifting

23:30 - The Paradox of Fast Fashion and Sustainability

25:39 - Consumer Perception of Eco-Labeling

27:24 - AI and Sustainable Fashion Solutions

29:00 - Cultural Shifts and Fast Fashion

32:11 - The Role of Transparency in Sustainable Fashion

38:06 - The Continuous Journey Towards Sustainability

43:50 - Conclusion and Final Thoughts


About Vicky Tsiachri and “The Conscious Choice” Project

Vicky Tsiachri is a multidisciplinary designer and Creative Director specializing in fashion branding, digital engagement, and youth culture. Based in London, she holds an MA in Design from the University for the Creative Arts and is now a PhD candidate researching sustainable fashion through digital innovation.


Her project, “The Conscious Choice,” introduces a fashion labeling system (A–E grades) designed to help consumers make informed decisions while pushing brands toward greater transparency.



🔗 Connect with Vicky Tsiachri:

Website: https://www.vicky-tsiachri.com/ 

LinkedIn: https://www.linkedin.com/in/vicky-tsiachri/ 

Instagram: https://www.instagram.com/vicky_tsiachri



Get the “Conscious Design” book: https://www.amazon.com/dp/B09KNMN9BT

Learn more: https://www.consciousdesignhaus.com/


Want to turn visionary ideas into market-ready, sustainable products? 👉 https://www.petermanfirm.com/


🤝 Let’s Connect:

Instagram: https://www.instagram.com/cdesignhaus/

TikTok: https://www.tiktok.com/@consciousdesign

LinkedIn: https://www.linkedin.com/company/conscious-designhaus/

X (Twitter): https://x.com/CDesignHaus



We help creative entrepreneurs integrate social & environmental responsibility into their brand’s DNA through #ConsciousDesign.


💬 Do you believe fashion transparency can fix fast fashion—or is it too late? Comment below!


🔔 Enjoyed this episode? Like, subscribe & share to support conscious innovation!


Show more...
2 months ago
45 minutes 39 seconds

Conscious Design Podcast™
The Future of Work in 2025: AI, Fractional, & Culture

How are AI and fractional leadership reshaping the future of work? 🚀 Host Ian Peterman sits down with Execnow founders Kahlil Dumas & Colin Smith to explore how they’re disrupting executive search, solving culture challenges in startups, and redefining leadership in 2025.


💬 Do you believe AI will actually fix hiring, or just make the problems worse? Let us know below!


💡 What You’ll Learn:

  • Why traditional executive search firms are broken

  • The risks of relying on AI in recruitment

  • Startup culture mistakes (and how to avoid them)

  • Change management strategies that actually work

  • The rise of fractional leadership vs. consulting

  • How to hire and integrate leaders for long-term success


⏩ Jump to your favorite parts:

00:59 The Origin Story of Execnow

02:08 Disrupting Executive Search

04:38 Challenges in Talent Acquisition

07:44 The Role of AI in Recruitment

09:29 The Importance of Change Management

14:18 Integrating New Employees

23:32 The Culture Challenge in Startups

26:23 Innovative Design Teams

27:40 Breaking Down Echo Chambers

29:59 Challenges in Traditional Corporate Structures

34:18 The Rise of Fractional Work

36:21 Benefits and Misconceptions of Fractional Work

38:29 Implementing Fractional Leadership

39:11 Fractional Work vs. Consulting

43:24 Future Trends in Fractional Work



About Kahlil Dumas, Colin Smith, & Execnow

Execnow is a next-generation talent partner that helps companies rapidly find and hire top performers. Their new platform, ExecnowOS, enables businesses to instantly identify and connect with top talent. The company was co-founded by Kahlil Dumas and Colin Smith.


🔗 Connect with 𝐊𝐚𝐡𝐥𝐢𝐥 𝐃𝐮𝐦𝐚𝐬, 𝐂𝐨𝐥𝐢𝐧 𝐒𝐦𝐢𝐭𝐡 & 𝐄𝐱𝐞𝐜𝐧𝐨𝐰:

Website: Execnow.co 

LinkedIn: https://www.linkedin.com/company/execnow/ 

LinkedIn (Kahlil): https://www.linkedin.com/in/kahlildumas/ 

LinkedIn (Colin): https://www.linkedin.com/in/execnow/ 


Get the “Conscious Design” book: https://www.amazon.com/dp/B09KNMN9BT

Learn more: https://www.consciousdesignhaus.com/


Want to turn visionary ideas into market-ready, sustainable products? 👉 https://www.petermanfirm.com/


🤝 Let’s Connect:

Instagram: https://www.instagram.com/cdesignhaus/

TikTok: https://www.tiktok.com/@consciousdesign

LinkedIn: https://www.linkedin.com/company/conscious-designhaus/

X (Twitter): https://x.com/CDesignHaus


We help creative entrepreneurs integrate social & environmental responsibility into their brand’s DNA through #ConsciousDesign.


💬 Do you believe AI will actually fix hiring, or just make bias worse? Comment below!


🔔 Enjoyed this episode? Like, subscribe & share to support conscious innovation!

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2 months ago
48 minutes 28 seconds

Conscious Design Podcast™
Replace Plastics at Home – Simple Eco-Friendly Swaps

From Hollywood TV sets to replacing 656M plastics — Host Ian Peterman sits down with Repurpose Co-Founder & CEO Lauren Gropper to reveal how she built the nation’s leading compostable tableware brand, disrupted single-use plastics, and made eco-friendly living affordable and easy for millions.


💬 Question for you: What’s the single-use plastic item you’d most like to replace in your home? Comment below — we’d love to hear your ideas!


⏩ Jump to your favorite parts:

00:00 - Intro

00:33 - Meet Lauren Gropper: CEO of Repurpose

00:50 - The Origin Story of Repurpose

02:43 - Challenges and Innovations in Sustainable Products

05:38 - Creating a Brand and Market Entry

10:07 - Product Range and Market Challenges

17:01 - Composting and Material Choices

22:54 - Future of Sustainable Products

32:51 - Closing Thoughts and Contact Information


About Lauren Gropper & Repurpose

Lauren Gropper is the founder and CEO of Repurpose, the leader in compostable household goods. An eco-entrepreneur and green architecture pioneer, Lauren began her career in sustainable design. Her early success led to a surprising career in Hollywood, working as a consultant to the industry with customers like Discovery Networks. Confronted with the waste generated by craft services, Lauren had an aha moment on- set. She founded Repurpose to extend the disposable lifespan of single use products and reduce waste. Today, Lauren leads Repurpose on its quest to change the world one low-impact cup, plate and fork at a time.


Repurpose offers a range of plant-based, non-toxic, and compostable alternatives to traditional single-use products, aiming to reduce landfill waste and promote sustainability. Repurpose is the #1 eco-compostable tableware brand at U.S. grocery stores like Whole Foods, Albertson’s, Kroger and more, and is sold in 20,000 retailers nationwide. Since its founding, Repurpose has replaced 656 million pieces of plastic.


Get the “Conscious Design” book: https://www.amazon.com/dp/B09KNMN9BT

Learn more: https://www.consciousdesignhaus.com/


Want to turn visionary ideas into market-ready, sustainable products? 👉 https://www.petermanfirm.com/


🔗 Connect with Lauren Gropper & Repurpose:

Website: https://www.repurpose.com/

LinkedIn (Repurpose): https://www.linkedin.com/company/repurpose-compostables/ 

LinkedIn (Lauren): https://www.linkedin.com/in/lauren-gropper-65b3102/

Instagram (Repurpose): https://www.instagram.com/repurpose/?hl=en 

Instagram (Lauren): https://www.instagram.com/laurengropper/ 

Facebook: https://www.facebook.com/repurpose/ 

YouTube: https://www.youtube.com/channel/UCRAe_hzGzfysi_Bgy8nZbAQ


🤝 Let’s Connect:

Instagram: https://www.instagram.com/cdesignhaus/

TikTok: https://www.tiktok.com/@consciousdesign

LinkedIn: https://www.linkedin.com/company/conscious-designhaus/

X (Twitter): https://x.com/CDesignHaus



We help creative entrepreneurs integrate social & environmental responsibility into their brand’s DNA through #ConsciousDesign.


🔔 Enjoyed this episode? Like, subscribe & share to support conscious innovation!


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2 months ago
34 minutes 29 seconds

Conscious Design Podcast™
Inside the Carbon-Negative Bag Brand Disrupting Fashion

She walked away from two decades of luxury bag design to build carbon-negative, vegan bags that actually make a difference. Meet Alona Komsky, co-founder of AKKONIQ, the minimalist bag brand that’s reshaping sustainable fashion with innovation, function, and style.


In this episode of the Conscious Design Podcast, host Ian Peterman explores how Alona turned her frustration with fast fashion and greenwashing into a mission: designing eco-friendly bags made from 3D-woven recycled materials, biodegradable fibers, and honest minimalist design.


If you're interested in ethical fashion, sustainable materials, slow fashion, or how to build a conscious product brand—this episode is for you.


⏩ Jump to your favorite parts:

00:52 - Meet Alona Komsky: Co-Founder of Akkoniq

01:03 - The Journey to Sustainable Design

02:06 - Challenges in the Industry

05:00 - Creating Sustainable Bags

14:30 - Innovative Materials and Techniques

17:10 - Customer Feedback and Education

26:38 - The Future of Sustainable Design

27:50 - Conclusion and Contact Information


About Alona Komsky & AKKONIQ

AKKONIQ is a new name in sustainable fashion, but co-founder Alona Komsky brings over 20 years of award-winning design experience across tech, travel, and fashion. Her products have won Red Dot, IDSA, and remain global bestsellers.


AKKONIQ blends minimalist aesthetics, functional innovation, and planet-first materials. Born from Alona’s mission to align design with values, the brand delivers truly sustainable bags—without compromise or greenwashing.


🔗 Connect with Alona Komsky & AKKONIQ:

Website: akkoniq.com

LinkedIn (AKKONIQ): https://www.linkedin.com/company/akkoniq/

LinkedIn (Alona): https://www.linkedin.com/in/alonakomsky/

Instagram (AKKONIQ): https://www.instagram.com/akkoniq/

Instagram (Alona): https://www.linkedin.com/in/alonakomsky/

Facebook: https://www.facebook.com/akkoniq

YouTube: https://www.youtube.com/@akkoniq


Get the “Conscious Design” book: https://www.amazon.com/dp/B09KNMN9BT

Learn more: https://www.consciousdesignhaus.com/


Want to turn visionary ideas into market-ready, sustainable products? 👉 https://www.petermanfirm.com/


🤝 Let’s Connect:

Instagram: https://www.instagram.com/cdesignhaus/

TikTok: https://www.tiktok.com/@consciousdesign

LinkedIn: https://www.linkedin.com/company/conscious-designhaus/

X (Twitter): https://x.com/CDesignHaus


We help creative entrepreneurs integrate social & environmental responsibility into their brand’s DNA through #ConsciousDesign.


💬 What’s the #1 thing you look for in a bag? 🔍

🔔 Enjoyed this episode? Like, subscribe & share to support conscious innovation!


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3 months ago
29 minutes 5 seconds

Conscious Design Podcast™
These Upcycled Crayons Are Changing How Kids Experience Hospitals

What happens when used crayons become tools for healing? The Crayon Initiative has transformed over 500,000 pounds of wax into hospital-safe art supplies, bringing creativity, comfort, and color to children in medical care across the U.S.


In this episode of the Conscious Design Podcast, host Ian Peterman speaks with Bryan Ware, the founder behind this purpose-driven nonprofit. What began as a simple question at a restaurant became a nationwide movement powered by sustainable thinking, community action, and compassionate design.


This story goes far beyond crayons. It’s about how thoughtful product reuse and conscious innovation can reduce waste, support healing, and inspire change. If you care about circularity, social impact, and sustainable product development, this episode is for you.



⏩ Jump to your favorite parts:

00:00 - Intro

00:23 - Welcome to the Conscious Design Podcast

01:06 - Meet Brian Ware: Founder of The Crayon Initiative

01:56 - The Crayon Initiative: Transforming Unwanted Crayons

02:56 - Challenges and Innovations in Crayon Recycling

05:09 - The Origin Story: How The Crayon Initiative Began

07:45 - Manufacturing and Supply Chain Insights

16:48 - Future Goals: Expanding Beyond Crayons

18:55 - Designing for Hospitalized Children

23:27 - How to Get Involved and Donate

26:04 - Outro


About Bryan Ware & The Crayon Initiative


Bryan Ware is the founder of The Crayon Initiative, a nonprofit that collects and recycles used crayons to make safe, hospital-friendly art tools for children in medical care. With over 500,000 pounds of crayons diverted from landfills, the project helps reduce waste while bringing therapeutic creativity to kids who need it most.

He is also the founder of WareWorks, a consulting firm specializing in manufacturing, product design, and packaging efficiency


🔗 Connect with Bryan Ware & The Crayon Initiative:

Website: https://thecrayoninitiative.org

WareWorks: https://wareworksgroup.com

LinkedIn (Bryan): https://www.linkedin.com/in/bryan-ware-8681525/

LinkedIn (The Crayon Initiative): https://www.linkedin.com/company/the-crayon-initiative

Instagram: https://www.instagram.com/thecrayoninitiative/

Facebook: https://www.facebook.com/thecrayoninitiative

Twitter/X: https://x.com/shareyourcolors

Vimeo: https://vimeo.com/user53090177


Want to turn visionary ideas into market-ready, sustainable products? 👉 https://www.petermanfirm.com/


🤝 Let’s Connect:

Instagram: https://www.instagram.com/cdesignhaus/

TikTok: https://www.tiktok.com/@consciousdesign

LinkedIn: https://www.linkedin.com/company/conscious-designhaus/

X (Twitter): https://x.com/CDesignHaus


Get the “Conscious Design” book: https://www.amazon.com/dp/B09KNMN9BT Learn more: https://www.consciousdesignhaus.com/


We help creative entrepreneurs integrate social & environmental responsibility into their brand’s DNA through #ConsciousDesign.


💬  What would you do with old crayons? Tell us below!


🔔 Enjoyed this episode? Like, subscribe & share to support conscious innovation!


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3 months ago
26 minutes 30 seconds

Conscious Design Podcast™
Can Rice Hulls Really Build a House? (Yes, And It’s Genius)

Discover how Modern Mill is transforming the future of building materials with ACRE, a stunning, low-maintenance, sustainable alternative to wood.


CEO Chris Guimond joins host Ian Peterman on the Conscious Design Podcast to reveal how upcycled rice hulls are helping create hurricane- and fire-resistant materials that outperform traditional wood in durability, ease of use, and sustainability.


If you're a homeowner, builder, architect, or sustainability advocate, this episode is packed with insights you won’t want to miss.


💡 What You’ll Learn:

● Why old-growth wood isn’t a sustainable option anymore

● How ACRE performs better than cedar or PVC in extreme climates

● The surprising role of rice hulls in creating eco-friendly siding

● How ACRE’s biophilic design improves wellness and aesthetics

● Where ACRE is being used, from hospitals to million-dollar coastal homes


⏩ Jump to your favorite parts:

00:00 - Guest Intro

00:37 - The Origin of ACRE by Modern Mill

01:07 - The Importance of Sustainable Building Materials

02:08 - Why ACRE Beats Traditional Wood and Composites

07:47 - Performance and Installation of ACRE

15:23 - Sustainable and Easy-to-Maintain: ACRE’s Benefi ts

22:34 - The High Cost of Home Maintenance

23:58 - Psychological Perks and Biophilic Benefi ts of ACRE

27:13 - ACRE in Medical and Senior Care Facilities

29:10 - ACRE's Versatility in Interior Applications

36:08 - Sustainability and Longevity of ACRE

41:22 - ACRE's Fire and Hurricane Credentials


About Chris Guimond & Modern Mill

Chris Guimond is the CEO of Modern Mill, a sustainable building materials company creating eco-friendly wood alternatives from upcycled rice hulls.


Modern Mill’s flagship product, ACRE, offers a no-compromise alternative to traditional wood. It is durable, beautiful, low-maintenance, and fully recyclable. Made in the USA, ACRE is reimagining how sustainable design meets performance.


🔗 Connect with Chris Guimond & Modern Mill:

Website: https://modern-mill.com

LinkedIn: https://www.linkedin.com/company/modern-mill/posts/?feedView=all

Instagram: https://www.instagram.com/modern.mill/

Twitter: https://x.com/ModernMillAcre

YouTube: https://www.youtube.com/@Modern-Mill


Get the “Conscious Design” book: https://www.amazon.com/dp/B09KNMN9BT

Learn more: https://www.consciousdesignhaus.com/


Want to turn visionary ideas into market-ready, sustainable products? 👉 https://www.petermanfirm.com/


🤝 Let’s Connect:

Instagram: https://www.instagram.com/cdesignhaus/

TikTok: https://www.tiktok.com/@consciousdesign

LinkedIn: https://www.linkedin.com/company/conscious-designhaus/

X (Twitter): https://x.com/CDesignHaus


We help creative entrepreneurs integrate social & environmental responsibility into their brand’s DNA through #ConsciousDesign.


💬 What do you think about using sustainable alternatives like ACRE? Let us know below.


🔔 Enjoyed this episode? Like, subscribe & share to support conscious innovation!

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3 months ago
46 minutes 21 seconds

Conscious Design Podcast™
The Future of Makeup: Zero Waste, Refillable, and Circular

Your Makeup Might Be Hurting the Planet. Here’s How One Brand Is Fixing It.The beauty industry creates billions of pieces of waste every year, most of which never get recycled. But what if your makeup could be completely zero waste, refillable, and designed to last for decades?


In this episode, host Ian Peterman sits down with Chris Tarling, founder of Izzy Zero Waste Beauty, to reveal how his brand is building the world’s first truly closed-loop, sustainable beauty line. Every mascara, lip product, and skincare jar is returned, sterilized, and reused instead of ending up in the trash.


💡 What You’ll Learn:

  • How Izzy Zero Waste Beauty is transforming the eco-friendly makeup industry

  • The truth about why most “recyclable” beauty packaging still harms the planet

  • The surprising connection between dental tech and refillable cosmetics

  • How closed-loop systems are reshaping sustainable beauty

  • Tips to reduce waste in your beauty routine without sacrificing performance


Jump to your favorite parts:

00:00 - Guest Intro

00:36 - The Origin Story of Izzy

02:00 - Reusability and Design in Sustainable Cosmetics

04:57 - Closed Loop System and COVID Launch

07:04 - User Experience and Subscription Model

08:35 - Recycling and Reusability Process

14:19 - Expanding Product Lines and Skincare Innovations

19:04 - Global Expansion and Supply Chain Strategy

22:08 - Designing with Purpose: Carbon and Storytelling

23:37 - Challenges in Marketing Sustainable Products

24:44 - Importance of Product Performance

27:30 - Focusing on Wholesale Partnerships

29:39 - Collaborations and the Startup Journey

35:45 - The Future of Sustainable Practices


About Chris Tarling & Izzy Zero Waste Beauty

Chris Tarling is a multi-award-winning entrepreneur, engineer, and environmentalist dedicated to disrupting the beauty industry with sustainable, circular economy solutions. 


Izzy Beauty Inc a global beauty brand centered around close loop performance beauty. Live Beautifully, Waste Less. Award-winning and patented, Izzy Beauty offers customers a life changing performance in makeup, with forever-changing waste free packaging experience


Connect with Chris Tarling & Izzy Zero Waste Beauty:

Website: www.yourizzy.com

LinkedIn (Chris): https://www.linkedin.com/in/chris-tarling-92722317/

LinkedIn (Izzy Zero Waste Beauty): https://www.linkedin.com/company/izzy-zero-waste-beauty/

Instagram (Shelli): https://www.instagram.com/shellibrunswick/

Instagram (Izzy Zero Waste Beauty): https://www.instagram.com/izzyzerowastebeauty/ 


Want to turn visionary ideas into market-ready, sustainable products? 👉 https://www.petermanfirm.com/


🤝 Let’s Connect:

Instagram: https://www.instagram.com/cdesignhaus/

TikTok: https://www.tiktok.com/@consciousdesign

LinkedIn: https://www.linkedin.com/company/conscious-designhaus/

X (Twitter): https://x.com/CDesignHaus


We help creative entrepreneurs integrate social & environmental responsibility into their brand’s DNA through #ConsciousDesign.


💬 Would you switch to zero waste makeup? Why or why not? Tell us below!


🔔 Enjoyed this episode? Like, subscribe & share to support conscious innovation!


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4 months ago
43 minutes 30 seconds

Conscious Design Podcast™
The Future of Sunscreen: Clean, Mineral, and Award-Winning

Couldn’t find a safe sunscreen during pregnancy? That’s how Mama Sol was born, an award-winning, sustainable skincare brand changing the way people think about SPF. Discover how Arielle Moody, a beauty industry veteran, co-founded Mama Sol to create pregnancy-safe, non-toxic, luxurious sunscreen that people actually love to wear.


In this episode of the Conscious Design Podcast, Arielle joins host Ian Peterman to share how Mama Sol's mineral sunscreen became a spa favorite, won top beauty awards, and is helping people protect their skin without compromising on health, beauty, or the planet.


⏩ Jump to your favorite parts:

00:00 - Guest Intro

00:19 - Meet Arielle Moody: CEO and Co-founder of Mama Sol

00:33 - The Origin Story of Mama Sol

01:56 - Challenges and Innovations in Sunscreen Formulation

08:21 - The Benefits of Mineral Sunscreen

16:59 - Expanding the Product Line and Future Plans

21:14 - The Journey of Building Mama Sol

26:46 - Conclusion and Special Offer


👉 Shop Mama Sol: https://shopmamasol.com

Use code ConsciousMama15 for 15% off.


About Arielle Moody & Mama Sol

While pregnant with her first child, Arielle Moody was shocked by the number of toxic ingredients in everyday products, especially sunscreen. Frustrated by natural options that felt greasy, left a white cast, or smelled unpleasant, she set out to create something better.


With years of beauty industry experience at brands like Smashbox, Dr. Perricone, and Skinn Cosmetics, Arielle co-founded Mama Sol, a 100% mineral luxury suncare brand created to make SPF safe, gentle, and enjoyable for everyone, including pregnant and nursing moms.


Mama Sol’s silicone-free, multi-tasking formulas glide on clear, nourish the skin, and come in sustainable packaging, turning sun care into a daily ritual you’ll love.


🔗 Connect with Arielle Moody & Mama Sol:

Website: https://shopmamasol.com

YouTube: https://www.youtube.com/@shopmamasol

LinkedIn (Arielle): https://www.linkedin.com/in/arielle-moody-2325a422/

LinkedIn (Mama Sol): https://www.linkedin.com/company/mama-sol/

Instagram (Arielle): https://www.instagram.com/ariellesilbermoody/

Instagram (Mama Sol): https://www.instagram.com/shopmamasol/

Facebook (Mama Sol): https://www.facebook.com/shopmamasol/ 


Get the “Conscious Design” book: https://www.amazon.com/dp/B09KNMN9BT

Learn more: https://www.consciousdesignhaus.com/


Want to turn visionary ideas into market-ready, sustainable products?

👉 https://www.petermanfirm.com/



🤝 Let’s Connect: Instagram: https://www.instagram.com/cdesignhaus/ TikTok: https://www.tiktok.com/@consciousdesign LinkedIn: https://www.linkedin.com/company/conscious-designhaus/ X (Twitter): https://x.com/CDesignHaus


We help creative entrepreneurs integrate social & environmental responsibility into their brand’s DNA through #ConsciousDesign.


💬 What’s your biggest sunscreen pet peeve: greasy, white cast, or forgetting to apply it? 😂 Drop a comment below!


🔔 Enjoyed this episode? Like, subscribe & share to support conscious innovation!


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4 months ago
28 minutes 8 seconds

Conscious Design Podcast™
Space for All: How to Build an Inclusive Career in STEM

🚀 Want to SKYROCKET your career and leadership skills even without a STEM degree?


In this episode of the Conscious Design Podcast, Ian Peterman sits down with Shelli Brunswick, COO of Space Foundation and global expert in space technology and inclusive innovation.Discover how lessons from the space industry can inspire your personal growth, career success, and leadership — no matter your background!


🔥 Here’s what you’ll learn:

  • 10 powerful leadership lessons from the space industry

  • How failure became Shelli’s greatest teacher for growth

  • Why space careers are NOT just for astronauts or engineers

  • Real-world impacts of space tech on healthcare, education & sustainability

How women and underrepresented groups are shaping the future of STEM & space careers 



⏩ Jump to your favorite parts:00:00 - Guest Intro

00:49 - The Journey of Writing a Book

01:54 - Insights from the Book and Global Experts

02:50 - The Reality of Ups and Downs in Careers

04:16 - Book Insights and Opportunities in the Space Industry

09:34 - Space Technology's Impact on Earth

11:40 - Encouraging Diversity in Space Careers

20:27 - Future Trends and Opportunities in Space

27:38 - Shelly's Upcoming Book and Author Journey

36:38 - Closing Remarks and How to Connect with Shelly



About Shelli Brunswick & Space Foundation Shelli Brunswick, COO of Space Foundation, brings extensive experience from her career in space acquisition, program management, and as a U.S. Air Force congressional liaison. She now leads key initiatives that promote space innovation, diversity, and inclusion worldwide.


Shelli is a passionate advocate for expanding access to space tech careers beyond traditional STEM fields, championing underserved communities and inspiring the next-generation workforce. She’s a published author, global keynote speaker, and futurist who has contributed to NASA and ESA research projects.


Honored with multiple industry awards, Shelli actively mentors through programs like Space4Women and plays a leadership role in several international organizations focused on space technology and inclusion.



🔗 Connect with Shelli Brunswick & Space Foundation: Website: https://shelli-brunswick.com/

YouTube: Shelli Brunswick Channel LinkedIn (Shelli): https://www.linkedin.com/in/shellibrunswick/

LinkedIn (Space Foundation): https://www.linkedin.com/company/space-foundation/mycompany/

Twitter (Shelli): https://twitter.com/shellibrunswick

Twitter (Space Foundation): https://twitter.com/SpaceFoundation

Instagram (Shelli): https://www.instagram.com/shellibrunswick/

Instagram (Space Foundation): https://www.instagram.com/spacefoundation/

Facebook (Shelli): https://www.facebook.com/shelli.brunswick

Facebook (Space Foundation): https://www.facebook.com/SpaceFoundation1


Get the “Conscious Design” book: https://www.amazon.com/dp/B09KNMN9BT

Learn more: https://www.consciousdesignhaus.com/

Want to turn visionary ideas into market-ready, sustainable products? 👉 https://www.petermanfirm.com/


🤝 Let’s Connect:

Instagram: https://www.instagram.com/cdesignhaus/

TikTok: https://www.tiktok.com/@consciousdesign

LinkedIn: https://www.linkedin.com/company/conscious-designhaus/

X (Twitter): https://x.com/CDesignHaus


We help creative entrepreneurs integrate social & environmental responsibility into their brand’s DNA through #ConsciousDesign.


💬 What leadership lesson from Shelli inspired you most? Drop a comment below!


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4 months ago
38 minutes 41 seconds

Conscious Design Podcast™
These Earplugs Are Saving Your Ears and the Planet

Are we finally saying goodbye to foam earplugs? 


In this episode of the Conscious Design Podcast, Lauryn Menard, Co-founder and CEO of GOB, joins host Ian Peterman to reveal how her team created the world’s first home-compostable, biology-engineered earplug—made from mycelium, the root structure of mushrooms. 🍄👂


Lauryn shares her journey from working with global brands like Herman Miller and Target to building a regenerative product that’s redefining wearable wellness and creating real impact in the circular economy.


If you're interested in sustainable product design, material innovation, eco-friendly alternatives, or how to scale green tech products that consumers actually understand and want to use—this episode is packed with insights you won’t want to miss.


🧠 What You’ll Learn in This Episode

✅ What makes mycelium better than traditional foam

✅ How to scale a compostable product from R&D to market

✅ Why most “biodegradable” claims are misleading

✅ How GOB turns fungi into functional, high-performing earplugs

✅ The future of regenerative wellness products

✅ Sustainable marketing strategies that actually convert


🕒 Notable Moments (Click to Jump):

00:00 - Guest Intro

00:46 - Lauryn's Journey to Sustainable Design

02:30 - The Birth of Mycelium-Based Earplugs

05:12 - Material Innovation and Testing Mycelium Earplugs

12:35 - Performance and Use Cases of Mycelium Earplugs

19:18 - Compostability and Benefits of Mycelium

21:36 - Innovative, Regenerative, and User-Centered Earplug Design

25:44 - Scaling Sustainable Materials for the Masses

30:29 - Marketing Sustainable Products Effectively

33:10 - Connecting with Consumers: Removing Jargon

37:59 - Exciting Launch and Future Prospects


About Lauryn Menard & GOB

Lauryn Menard is an endurance junkie, material nerd, and the CEO and Co-founder of GOB Earth Inc. With a career fueled by innovation, she began in fashion and expanded into furniture, brand strategy, and product design. Throughout her journey, she has consistently pushed for a more responsible, mass-manufactured future. 


Previously, as Co-founder of PROWL, a design agency focused on regenerative materials, she partnered with powerhouse brands such as Herman Miller, Air Company, Lightship, Target, and more. PROWL’s work has been featured in over 90 publications, including The New York Times, Fast Company, CNN, Dezeen, and others, gaining significant global recognition. 


Lauryn is also an adjunct professor of Biomaterials at California College of the Arts. Her international experience has helped amplify GOB’s presence on the global stage. Now, with GOB’s game-changing mycelium-based earplugs, she is leading the charge in creating sustainable, biology-driven products that are redefining the future of wellness. 


GOB partners with nature to evolve your everyday life into a regenerative future. We are reinventing wearable wellness products, engineered with biology and designed with a long-term vision. As the world’s first earplug with a conscience, our product is made from lab-grown mycelium. 


These single-use plugs are designed by nature to tune your experiences to the right volume, without harmful materials or chemicals. They are completely home compostable and will nourish the earth wherever they land.


🔗 Connect with Lauryn & GOB:

LinkedIn: https://www.linkedin.com/in/lauryn-menard/ 

Instagram: https://www.instagram.com/gob.earth/

Website: http://gob.earth 


🌍 Join the Conscious Design MovementGET THE “CONSCIOUS DESIGN” BOOK HERE: https://www.amazon.com/dp/B09KNMN9BT

LEARN MORE ABOUT CONSCIOUS DESIGN HERE: https://www.consciousdesignhaus.com/


Want to turn your visionary ideas into market-ready, sustainable products?

MAKE IT POSSIBLE HERE: https://www.petermanfirm.com/


🤝 Let’s Connect

Instagram: https://www.instagram.com/cdesignhaus/

TikTok: https://www.tiktok.com/@consciousdesign

LinkedIn: https://www.linkedin.com/company/conscious-designhaus/

X (Twitter): https://x.com/CDesignHaus

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4 months ago
40 minutes 34 seconds

Conscious Design Podcast™
IP Mistakes That Cost Entrepreneurs Millions

Expanding to the Middle East or North Africa? One legal misstep could cost your entire business.


Watch before making your move,  this could save you millions.


In this must-watch episode of the Conscious Design Podcast, host Ian Peterman sits down with Haidy Hazem, senior legal consultant at One World Intellectual Property (OWIP) — one of the most respected IP law firms in the Middle East and North Africa (MENA).


If you're a startup founder, tech innovator, or global brand looking to launch in the UAE, Saudi Arabia, Egypt, or GCC markets, this episode is your IP survival guide.


What You’ll Learn (And Why It Could Save Your Business):

✅ How to avoid the most common IP mistakes in the MENA region

✅ First-to-file trademark rules that can make or break your product launch

✅ Why IP theft, delays, and rejections are so common — and how to avoid them

✅ Cybersquatting, naming conflicts & how to defend your brand online

✅ Smart timing strategies for filing patents and trademarks in the region

✅ BONUS: How China’s Belt & Road Initiative is reshaping IP trends in 2025 and beyond

⚠️ Your innovation is only as strong as your IP protection. Learn what not to do before it’s too late.


Notable Moments:

00:00 – Guest Intro

00:50 – What is One World Intellectual Property?

03:36 – Navigating International IP Laws

05:48 – Filing Strategies & Timelines

09:38 – Regional IP Strengths (GCC, Egypt, UAE)

22:22 – IP & Sustainability

25:11 – Cultural Legal Considerations

30:31 – Final Thoughts & Next Steps


About Haidy Hazem & OWIP

Haidy Hazem is an Associate and Legal Consultant specializing in trademarks, patents, copyrights, and IP enforcement across the MENA region, including Egypt, the UAE, Saudi Arabia, and North Africa. She assists companies in developing cross-border IP strategies and navigating regional regulations to facilitate secure international expansion.

One World Intellectual Property (OWIP) is a leading intellectual property firm with 40+ years of experience and 19 offices across the Middle East and North Africa. OWIP provides comprehensive IP services, from registration to litigation, serving both local businesses and multinational corporations. Its global partner network ensures seamless worldwide IP protection.


Connect with Haidy & OWIP:

LinkedIn: https://www.linkedin.com/in/haidyhazem95/

Instagram: https://www.instagram.com/oneworldip/

Website: https://oneworldip.com/


Let’s Connect

Instagram: https://www.instagram.com/cdesignhaus/

TikTok: https://www.tiktok.com/@consciousdesign

 LinkedIn: https://www.linkedin.com/company/conscious-designhaus/

 X (Twitter): https://x.com/CDesignHaus


GET THE “CONSCIOUS DESIGN” BOOK HERE: https://www.amazon.com/dp/B09KNMN9BT

LEARN MORE ABOUT CONSCIOUS DESIGN HERE: https://www.consciousdesignhaus.com/


Want to turn your visionary ideas into market-ready, sustainable products? MAKE IT POSSIBLE HERE: https://www.petermanfirm.com/


We created this podcast to help creative entrepreneurs like you integrate social and environmental responsibility into your brand’s DNA through #ConsciousDesign.

Ian Peterman, a leading expert in Conscious Design and co-author of the book "Conscious Design," hosts the show and brings you conversations with thought leaders, innovators, and changemakers from around the world.

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4 months ago
32 minutes 25 seconds

Conscious Design Podcast™
How Architects Can Lead the Climate Movement

In this episode of the Conscious Design Podcast, host Ian Peterman sits down with internationally renowned architect Kevin Kennon to explore how architecture must evolve—merging sustainable design, AI-driven innovation, and emotional impact to shape a better world.


Kevin shares powerful stories, fresh insights, and bold ideas that challenge how we think about design—from how natural disasters influenced his early life to pioneering zero-emission eco-resorts. This episode explores how architecture can evolve alongside climate change, technology, and culture—while still creating spaces that truly connect with people.


𝗡𝗼𝘁𝗮𝗯𝗹𝗲 𝗠𝗼𝗺𝗲𝗻𝘁𝘀

00:00 – Guest Intro

01:30 – Kevin's Early Life and Influences

03:00 – The Impact of Natural Disasters on Kevin's Childhood Home

05:16 – Kevin's Journey into Architecture

08:35 – Challenges in the Architecture Industry

17:48 – The Role of Technology and AI in Architecture

21:01 – Innovative Projects and Future Visions

29:02 – Project-Based Companies and Buy-In

36:28 – The Emotional Impact of Architecture

44:19 – Challenges and Collaboration in Architecture


About Kevin Kennon and Kennon Design Consultancy

Kevin Kennon is an internationally renowned architect with over 40 years of experience, specializing in environmentally sustainable and innovative design. As the founder and CEO of Beyond Zero DDC Inc., he leads the development of zero-carbon-emission luxury eco-resorts in remote wilderness locations around the world, merging design excellence with ecological responsibility. The company collaborates with leading architects, engineers, artisans, acousticians, hoteliers, property managers, chefs, yogis, equestrians, guides, trainers, athletes, and sustainability experts to help create a better, greener, more socially conscious, and humanitarian future.


His extensive portfolio includes landmark projects such as the 1.5-million-square-foot Barclays North American Headquarters, the Rodin Museum in Seoul, and multiple award-winning Bloomingdale’s stores. He also led United Architects, a finalist in the prestigious World Trade Center design competition, further cementing his influence on architectural innovation.


Kennon’s expertise encompasses adaptive reuse, urban planning, and large-scale developments, with his work featured in the permanent collection of MoMA in New York. He has received over 40 international design awards and is widely recognized as a thought leader in the fields of urban development, climate change, and sustainable architecture. In addition to his architectural practice, he serves as an expert witness and has lectured at esteemed institutions such as Yale and Columbia, bringing a multidisciplinary perspective to his work.


Learn More about Kevin Kennon and Kennon Design Consultancy

Linkedin: https://www.linkedin.com/in/kevinkennonarchitect/

Instagram: https://www.instagram.com/pkk2418/?hl=en

Website: https://www.kdcaia.com/publications


Learn More about Conscious Design

YouTube Channel: http://bit.ly/3sG7VEi

Blog: https://bit.ly/3kltV6s

Conscious Design Book: https://www.amazon.com/dp/B09KNMN9BT

Join our Newsletter: https://bit.ly/2U8IlMS

Visit our website: https://www.petermanfirm.com/


We created this content so that creative entrepreneurs like you can integrate social and environmental responsibility into your brand’s DNA through #ConsciousDesign. Ian Peterman, the leading expert in Conscious Design, hosts the Conscious Design podcast and is the co-author of the book "Conscious Design."

Show more...
6 months ago
47 minutes 38 seconds

Conscious Design Podcast™
Smart Kitchen Habits That Save Families $4,000/Year

How much food is your family wasting—and how much money with it?The average household throws out hundreds of pounds of food and over $4,000 every year. Why? Poor planning. Overbuying. Forgotten leftovers.


In this episode of the Conscious Design Podcast, Ian Peterman sits down with Janet Irizarry, founder of My Mindful Kitchen and creator of the MMK Method, to talk about real-world solutions to food waste, saving money, and raising eco-conscious kids—all without adding more stress to family life.


🎁 Want to try it out? Use promo code Conscious Design to get 50% off the MMK Method program and start transforming your kitchen today.


𝗡𝗼𝘁𝗮𝗯𝗹𝗲 𝗠𝗼𝗺𝗲𝗻𝘁𝘀

00:00 - Guest Intro

00:52 - Janet's Journey: From Second Grade to Restaurant Owner

01:41 - Volunteering and the Birth of Hudson Valley Eats

04:00 - Cooking for a Cause During COVID-19

04:52 - Tackling Household Food Waste

05:32 - The MMK Method: A Family Approach to Sustainability06:13 - Restaurant Efficiency vs. Household Waste

09:31 - Teaching Kids About Food Waste

19:50 - Introducing the MMK Method Course

25:59 - Final Thoughts and Where to Find More Information


𝗔𝗯𝗼𝘂𝘁 Janet Irizarry and My Mindful Kitchen and the MMK Method

Janet Irizarry is the founder of My Mindful Kitchen and creator of the MMK Method. She brings together her expertise in food, education, and sustainability to tackle one of today’s most pressing issues: household food waste.

A former restaurant owner and educator at the prestigious Culinary Institute of America, Janet pairs her culinary background with a master’s degree in course design to develop impactful, family-centered solutions.

Her latest initiative, My Mindful Kitchen, features the MMK Method—a family-friendly program designed to help households save money, reduce food waste, and create sustainable kitchen habits.

The MMK Method offers practical tools to address common waste triggers like overbuying, disorganization, and poor planning, providing families with a clear, achievable roadmap for lasting change


𝗟𝗲𝗮𝗿𝗻 𝗠𝗼𝗿𝗲 𝗮𝗯𝗼𝘂𝘁 Janet Irizarry and My Mindful Kitchen and the MMK Method

Linkedin: https://www.linkedin.com/in/janetirizarry/ and

https://www.linkedin.com/company/99078640/admin/dashboard/

Facebook: https://www.facebook.com/mmkmethod

Instagram: https://www.instagram.com/mmkmethod/

Website: https://www.mmkmethod.com/ and https://www.mymindfulkitchen.com/


Learn More about Conscious Design

YouTube Channel: http://bit.ly/3sG7VEi

Blog: https://bit.ly/3kltV6s

Conscious Design Book: https://www.amazon.com/dp/B09KNMN9BT

Join our Newsletter: https://bit.ly/2U8IlMS

Visit our website: https://www.petermanfirm.com/


We created this content so that creative entrepreneurs like you can integrate social and environmental responsibility into your brand’s DNA through #ConsciousDesign. Ian Peterman, the leading expert in Conscious Design, hosts the Conscious Design podcast and is the co-author of the book "Conscious Design." 

Show more...
6 months ago
27 minutes 45 seconds

Conscious Design Podcast™
How AI & Robotics Are Transforming Furniture to Eliminate Waste

Discover how the furniture industry is being transformed from wasteful and disposable to modular, circular, and tech-powered. In this episode of the Conscious Design Podcast, Ewelina Pankowska, founder of Zucchini and Reforest Design, shares how her team is using AI, robotics, blockchain, and circular manufacturing systems to help eliminate global furniture waste.


Ewelina dives into the power of bamboo and hemp wood, the growing crisis of fast furniture, and how her company is building customizable, high-quality furniture that can be easily repaired, upgraded, and even turned into biochar at the end of its lifecycle.


𝗡𝗼𝘁𝗮𝗯𝗹𝗲 𝗠𝗼𝗺𝗲𝗻𝘁𝘀

00:00 – Guest Intro

00:53 – The Mission to Eliminate Furniture Waste

02:41 – On-Demand Manufacturing and Customization

04:07 – The Benefits of Bamboo and Hemp Wood

08:56 – The Concept of Quality in Furniture13:35 – Investment Security in Sustainable Furniture

18:36 – Addressing Fast Furniture

20:09 – Innovative Design and Efficient Furniture Manufacturing

22:00 – Modern Tools: CNC, Robotics, and Flat Pack Design

24:03 – Arm Box, Circular Thinking, and Biochar Solutions

31:25 – The Journey and Challenges of Packaging

39:08 – Scaling with Strategic Partnerships

40:59 – Achievements and Future Plans


𝗔𝗯𝗼𝘂𝘁 Ewelina Pankowska 𝗮𝗻𝗱 Reforest Design

Ewelina Pankowska is the Founder and CEO of Reforest Design, and her personal mission is to redefine and evolve what is currently recognized as sustainable furniture.


Reforest Design is a tech company that makes furniture with the support of AI and Robotics. Their mission is to eliminate fast furniture by making high-quality, custom, circular furniture the standard—not a luxury.


𝗟𝗲𝗮𝗿𝗻 𝗠𝗼𝗿𝗲 𝗮𝗯𝗼𝘂𝘁 Ewelina Pankowska 𝗮𝗻𝗱 Reforest Design

Linkedin: https://www.linkedin.com/in/ewelinapankowska/

Facebook: https://www.facebook.com/reforestdesign

Instagram: https://www.instagram.com/reforestdesign/

Website: https://reforestdesign.com/


Learn More about Conscious Design

YouTube Channel: http://bit.ly/3sG7VEi

Blog: https://bit.ly/3kltV6s

Conscious Design Book: https://www.amazon.com/dp/B09KNMN9BT

Join our Newsletter: https://bit.ly/2U8IlMS

Visit our website: https://www.petermanfirm.com/

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6 months ago
43 minutes 27 seconds

Conscious Design Podcast™
Replacing Polyester with Hemp & Linen: The Future of Eco Manufacturing

Welcome to another episode of the Conscious Design Podcast! In this powerful episode, host Ian Peterman talks with Michael Klepacz, founder of Natural Materials Unlimited (NMU), a pioneer in eco-friendly textiles, tree-free paper products, and sustainable manufacturing based in Poland.


Discover how Michael transitioned from a background in aircraft mechanics and project management to creating a globally recognized sustainable brand. From hemp, linen, and organic cotton products to plant-based yoga mats, sustainable webbing, and waxed fabrics, NMU is proving that eco-conscious design can replace synthetic plastics without compromising quality or performance.


𝗡𝗼𝘁𝗮𝗯𝗹𝗲 𝗠𝗼𝗺𝗲𝗻𝘁𝘀

00:00 - Guest Introduction  

00:41 - Michael Klepacz’s Journey into Sustainability  

04:19 - Innovations in Sustainable Materials  

09:54 - Challenges and Opportunities in Sustainable Manufacturing  

13:40 - Efficient Supply Chains and Local Production  

21:38 - The Future of Sustainable Textiles  

25:35 - Sustainable Fabric Blends and Material Versatility  

29:57 - Waxed Fabrics and Their Applications  

32:00 - Fast vs. Slow Fashion and Sustainable Standards  

42:58 - The True Cost of Cheap Products  


𝗔𝗯𝗼𝘂𝘁 𝗠𝗶𝗰𝗵𝗮𝗲𝗹 𝗞𝗹𝗲𝗽𝗮𝗰𝘇 𝗮𝗻𝗱 𝗡𝗮𝘁𝘂𝗿𝗮𝗹 𝗠𝗮𝘁𝗲𝗿𝗶𝗮𝗹𝘀 𝗨𝗻𝗹𝗶𝗺𝗶𝘁𝗲𝗱

Michael Klepacz is the innovative founder of Natural Materials Unlimited (NMU), a leader in sustainable manufacturing based in Poland. Specializing in textiles and tree-free paper products, NMU harnesses the potential of ropes, yarns, woven and knitted fabrics, and webbing to create eco-friendly solutions.


With a rich background as an Air Force veteran and project manager, Michael expertly guides NMU in producing high-quality, white-labeled products that are exported globally. Dedicated to minimizing environmental impact, his work empowers businesses worldwide to embrace sustainability, transforming industry practices one product at a time.


𝗟𝗲𝗮𝗿𝗻 𝗠𝗼𝗿𝗲 𝗮𝗯𝗼𝘂𝘁 𝗠𝗶𝗰𝗵𝗮𝗲𝗹 𝗞𝗹𝗲𝗽𝗮𝗰𝘇 𝗮𝗻𝗱 𝗡𝗮𝘁𝘂𝗿𝗮𝗹 𝗠𝗮𝘁𝗲𝗿𝗶𝗮𝗹𝘀 𝗨𝗻𝗹𝗶𝗺𝗶𝘁𝗲𝗱

Linkedin: http://www.linkedin.com/in/mikeklepacz

Instagram: https://www.instagram.com/naturalmaterialsunlimited/

Website: https://naturalmaterials.eu/


Learn More about Conscious Design

YouTube Channel: http://bit.ly/3sG7VEi

Blog: https://bit.ly/3kltV6s

Conscious Design Book: https://www.amazon.com/dp/B09KNMN9BT

Join our Newsletter: https://bit.ly/2U8IlMS

Visit our website: https://www.petermanfirm.com/


We created this content so that creative entrepreneurs like you can integrate social and environmental responsibility into your brand’s DNA through #ConsciousDesign. Ian Peterman, the leading expert in Conscious Design, hosts the Conscious Design podcast and is the co-author of the book "Conscious Design."

Show more...
6 months ago
48 minutes 44 seconds

Conscious Design Podcast™
Sustainability should support people, our planet, and be profitable. Ian Peterman, leading expert in Conscious Design, legacy branding, and product development, shares his personal experience as well as interviews forward thinkers, designers, and entrepreneurs on how to make a better world through conscious design. Join us for weekly episodes packed with unique perspectives and innovative ideas.