“If you can create an opportunity through a strategic alliance or collaboration and link your brand to a much bigger brand then yours, then that is an exciting opportunity to escalate your business 10 x even or 100 x… just by piggy backing off someone else’s database.” Melissa J Scott Do you have a clear process for attracting strategic alliances or collaborations as part of your marketing method for your business? And no, when I talk about strategic alliances, I am not talking about th...