Let's close this chapter 🛍 Shop iaera surf w/ 20% off → shop.surfsociete.com Deciding to close my first business wasn’t easy—but it was necessary. iaera surf began with big dreams, a mission to create surf wear for women, and the hope of shaping representation in the lineup. Years later, I find myself staring at 816 pieces of inventory and the necessity to finally close up the shop, for good. This episode is about the reality behind that choice: the lessons I learned about running a product-b...