Ep 51 - Tommy Markham Uses His Wallet as a Wheel Chock

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Confessions of a Shop Owner

Mike Allen

62 episodes

14 hours ago

Confessions of a Shop Owner is hosted by Mike Allen, a third-generation shop owner, perpetual pot-stirrer, and brutally honest opinion sharer. In this weekly podcast, Mike shares his missteps so you don’t have to repeat them. Along the way, he chats with other industry personalities who’ve messed up, too, pulling back the curtain on the realities of running an independent auto repair shop. But this podcast isn’t just about Mike’s journey. It’s about confronting the divisive and questionable tactics many shop owners and managers use. Mike is here to stir the pot and address the painful truths while offering a way forward. Together, we’ll tackle the frustrations, shake things up, and help create a better future for the auto repair industry.

All content for Confessions of a Shop Owner is the property of Mike Allen and is served directly from their servers with no modification, redirects, or rehosting. The podcast is not affiliated with or endorsed by Podjoint in any way.

Entrepreneurship

Business,

Management

Ep 51 - Tommy Markham Uses His Wallet as a Wheel Chock

Confessions of a Shop Owner

1 hour 1 minute

3 weeks ago

Ep 51 - Tommy Markham Uses His Wallet as a Wheel Chock

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Tommy Markham owns Markham's Automotive in Constableville, New York, and is a HUGE supporter of charging for diagnostic....this should be fun. Mike, Bryan and Mark talk about why you should charge for diagnostic and why you shouldn't. They also discuss the challenges and marketing benefits of investing in ADAS calibration equipment, even when the return on investment is hard to measure.

Timestamps:
00:00 What Will Mike Say/Do When He's Not President?

06:47 Diagnostic Charging Debate

08:01 Billing for Expertise Costs

13:26 "Job Value Reflects Readiness"

16:24 BMW Repairs and Water Damage

19:05 "Humble Confidence and Skill"

23:28 Exclusive ADAS Calibration Facility

24:32 ADAS Profit Challenges for Shops

28:02 "Public Education Challenges"

33:55 "Customized Signs for Visibility"

34:04 "Branded Car Complaint Story"

38:48 "Confidence and Abrasiveness"

42:28 "Career Dilemma and Choices"

46:17 Rental Car Damage Documentation

50:02 Mitsubishi MUT3 Critique

52:16 Mitsubishi's Missing Key Data

53:48 Mitsubishi Ownership Verification Issue

58:22 "Car Repairs and Priorities"