Ep 47 - Coaching Call #9 | To Sell More

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Confessions of a Shop Owner

Mike Allen

62 episodes

17 hours ago

Confessions of a Shop Owner is hosted by Mike Allen, a third-generation shop owner, perpetual pot-stirrer, and brutally honest opinion sharer. In this weekly podcast, Mike shares his missteps so you don’t have to repeat them. Along the way, he chats with other industry personalities who’ve messed up, too, pulling back the curtain on the realities of running an independent auto repair shop. But this podcast isn’t just about Mike’s journey. It’s about confronting the divisive and questionable tactics many shop owners and managers use. Mike is here to stir the pot and address the painful truths while offering a way forward. Together, we’ll tackle the frustrations, shake things up, and help create a better future for the auto repair industry.

All content for Confessions of a Shop Owner is the property of Mike Allen and is served directly from their servers with no modification, redirects, or rehosting. The podcast is not affiliated with or endorsed by Podjoint in any way.

Entrepreneurship

Business,

Management

Ep 47 - Coaching Call #9 | To Sell More - Talk to More Customers

Confessions of a Shop Owner

56 minutes

1 month ago

Ep 47 - Coaching Call #9 | To Sell More - Talk to More Customers

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Mike Allen and Matt Lofton jump into coaching call number nine and talk mainly about how to increase sales at Mike's shop. Matt shares research from Brian Tracy, saying that service advisors MUST spend more time engaging with customers to boost closing rates. They also talk about the strategy of splitting repair estimates into more manageable repair plans and the value of setting customer expectations during intake.

Timestamps:
00:00 Increase Customer Interaction to Boost Sales

03:55 Finding Time to Exercise is HARD

09:50 August Repair Order Analysis

12:26 Sales Process Challenge or Estimation Issue?

17:24 Optimizing Sales and Inspection Strategy

19:17 Costly Repairs Lead to Car Disposal

22:17 Two-Stage Vehicle Repair Approval Process

26:55 "Impact of Tech Quote Changes"

28:31 Choosing Repair Strategies Effectively

33:06 Improving Preventative Maintenance Estimation

36:54 Importance of Effective Intake Process

40:33 Enhancing Customer Interaction Experience

42:35 Maximize Sales by Reducing Admin Tasks

45:22 Customer Engagement Improves Experiences

48:40 Addressing Customer Fear with Transparency