In this episode of 'Composed Living with Elsa Elbert,' Elsa invites Krista Mason, a seasoned brand and family photographer and marketing specialist, to discuss her journey in the world of visual storytelling. With 20 years of experience, Krista shares insights into her transition from wedding photography to brand photography, particularly during the Covid-19 pandemic. The conversation highlights the importance of visual content in establishing brand identity and fostering client trust. Elsa and Krista emphasize the necessity of balancing professional commitments with self-care and personal enjoyment. They also discuss their co-hosted Women's Entrepreneur Community, which offers support and networking opportunities for women in business. The episode touches on creative outlets like watercolor painting as a form of relaxation and self-expression. Overall, this episode provides valuable advice on managing a multifaceted career while maintaining personal well-being.

00:00 Welcome to Composed Living with Elsa Elbert

00:20 Introducing Krista Mason: Photographer and Marketing Specialist

02:18 The Evolution from Weddings to Brand Photography

03:50 The Impact of Professional Photography on Business

13:11 The Emotional Value of Pet Photography

19:00 Co-Hosting a Women's Entrepreneur Community

24:01 Balancing Work and Life as an Entrepreneur

26:21 Overcoming Monday Blues: The Joy of Community Meetings

29:06 Time Management: Balancing Work and Personal Life

35:38 The Art of Conversation: Moving Beyond Work Talk

40:10 Self-Care and Guilt: Finding Balance in Downtime

44:15 Exploring Creativity: The Joy of Watercolor Painting

48:44 Connecting with Kristen Mason: Photography and Future Projects

50:33 Family Milestones: Capturing Memories Through Photography

To get in touch with Krista, visit: https://kristamason.com/