In this episode of 'Composed Living with Elsa Elbert,' Elsa chats with Nicole Swartz, the owner of Sprout Law. They discuss their long-lasting friendship, meeting through a women's entrepreneurial group, and Nicole’s specialty in trademarks. Nicole shares her journey from experiencing a trademark mishap with her skincare business to becoming a trademark attorney focused on helping women entrepreneurs. The conversation covers the importance of trademarking, personal anecdotes, home renovations, the intricacies of human design, and upcoming projects. They also discuss the engaging and supportive environment in Elsa’s workshops at Composed Living. The episode is peppered with personal stories, making it both informative and entertaining.
00:00 Welcome and Guest Introduction
00:18 Catching Up and Workshops
04:55 Fun vs. Leisure
07:18 Sprout Law Origin Story
11:15 Trademark Importance
17:12 Philosophical Musings
32:48 Manifestation and Pets
39:18 Nostalgia and Business Talk
39:24 Legal Services and Offerings
42:03 The Value of Trademark and Brand Identity
43:58 Growing the Business and Team Dynamics
44:56 Personal Anecdotes and Family Stories
55:26 Home Renovation Experiences
56:57 Interior Design and Sustainability
01:05:23 Adoption Journey and Future Plans
01:15:08 Final Thoughts and Recommendations
Nicole Swartz is a trademark attorney and founder. In 2015, she started a beauty brand that was sold in hundreds of retailers around the world. But there was one BIG problem: She didn’t trademark her brand. One day, she woke up to a cease + desist letter in her inbox. Someone trademarked her brand name and now they owned it. She had to rebrand everything in 30 days. A total nightmare! Nicole became a trademark attorney to help other female founders own their brands. Today, she runs one of the top 3 trademark law firms in the U.S. She's filed over 1,200 trademarks with a 99.8% success rate.
Link to book a call: www.sproutlaw.com/consultation