Erica Sinner, Founder and CEO of Ladies in Land, shares how she is creating a space for women in the land and homebuilding industry to learn, grow, and find community. She reflects on her journey from sales and marketing to land acquisition, and how her passion for education sparked the launch of a movement that is rapidly expanding across the country.
Ladies in Land is built on the values of education, representation, and inclusion. Erica discusses the importance of building confidence through knowledge, creating safe environments where professionals can ask questions, and ensuring women have visible roles in panels, publications, and leadership. She also shares her long-term vision for scaling the organization, integrating with universities, and shaping the future of land and development.
Key Takeaways:
00:00 Introduction.
02:16 The founding story and inspiration behind creating an alternative to traditional networking.
05:19 The role of education in fostering confidence and professional growth.
09:50 The organization’s three core pillars: education, representation, and inclusion.
15:18 Accessibility through virtual participation and shared resources across markets.
19:33 Strategic partnerships that amplify representation and industry visibility.
22:50 Long-term vision for university integration and broader industry impact.
27:44 Advice for younger professionals on continuous learning and asking the right questions.
30:24 The importance of creating a safe space to share both successes and failures.
Resources Mentioned:
https://www.linkedin.com/in/esinner/
Ladies in Land | LinkedIn
https://www.linkedin.com/company/ladies-in-land-inc/
Ladies in Land | Website
http://www.ladiesinland.com
https://www.zondahome.com/
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