Let’s face it, using technology is unavoidable, but there are guardrails we can have and choices we can make when it comes to hardware, software and AI tools that can reduce the impact of our footprint. In this episode, we sit down with Mike Carroll, founder of Brightly, an Aotearoa New Zealand-based B Corp certified IT company, to talk sustainable and responsible choices in technology. From cloud platforms and carbon footprints to the hidden cost of convenience, Mike shares smart, grounded i...

What if productivity isn’t about doing more — but doing what matters? In this episode, we chat with Productivity Consultant Rachel King, who’s flipping the script on hustle culture. She shares more on how to move beyond the to-do list and into a more meaningful, sustainable, human-centred way of working, where your value isn’t tied into your outputs. We discuss how to align your time, energy, and values, so productivity becomes less about burnout and more about balance, focus, and meaningful ...

Caught up in content churn, offer stacking, and algorithm-pleasing? You’re not alone, but it might be costing you more than you think. What if slowing down could actually move you forward? What if your best marketing didn’t come from hustle, but from clarity, creativity, and giving your ideas time to ripen? In this episode, we explore the natural rhythms of business and what it looks like to work with your creative energy instead of against it. We talk about rest as strategy, marketing withou...

Harvesting more time, money and freedom in your marketing Feeling like marketing is eating up all your time and energy? In this episode, we unpack why marketing often feels like a full-time job (with no guarantee of results), and what to do instead. From clarifying your goals and choosing the right channels, to building systems that give you breathing room — this is a conversation about doing less, by doing it smarter. We talk about: - The real reason marketing feels so exhausting - How to fo...

In this episode, we talk to Gaelene Adams-Love, a business and relationship coach who specialises in working with couples and partners in business — from spouses and siblings to co-founders and family-run teams. Released around the International Day of Families, this conversation explores why healthy relationships are the foundation of resilient, successful businesses and communities. We cover: How to lead without burning out (or bringing work stress home)What clarity, boundaries and emotiona...

In this episode we talk to Lily Richards, Creative Director at Pathfinder, Aotearoa New Zealand’s first B Corp certified ethical investment manager. Pathfinder is all about ethical investing, using a framework, based on their principles, to filter out which investments to avoid and which to select. Pathfinder is a great B Corp example of trailblazing in an industry often defined by profit yet outperforming through purpose. Lily shares more with us about ethical investing and helping Kiwis gro...

In this episode, we’re talking to Tim Jones from Grow Good. Based in Aotearoa New Zealand, Tim is a world-recognised B Corp Consultant and Coach on a mission to help companies from around the world simplify and fast-track their B Corp Certification. He has since helped more than 70 businesses from around the world successfully navigate the B Corp Impact Assessment. We recorded this episode during B Corp month, the theme of which was Generation B, celebrating the movement towards better busine...

What is the value of your brand? How do you measure investment in your brand? In this episode we talk about the difference between brand, branding and marketing, and why investing in brand equity is essential for growth and business resilience. We discuss ways you can grow and measure your brand, as well as the cost of not investing in your brand. Your brand is not just what you say it is, it’s what people believe about you. So, what are people saying about your brand, when it’s not in the ro...

What you may not know is that alongside her work at The Marketing Collective, Marijke is also the founder of Dara Children’s Trust, a charity supporting a displaced community in Andong, on the outskirts of Phnom Penh, Cambodia. In this episode, Marijke shares more about her first-hand experience as a charity founder and how she is now aligning her business for impact in a way that will support other organisations in creating their own impact. For more information about Dara Children’s Trust v...

When we talk about ‘diversity’ in marketing, we need to also consider neurodiversity, which still remains underrepresented and under-acknowledged (despite one in every 20 people in Aotearoa having ADHD). Which is why we invited Sarah and Penelope from Superpower Communications to chat with us. They offer PR consultancy with the much-needed addition of workplace inclusivity consulting. As neurodivergent professionals themselves, we asked them to share more about how organisations can make sure...

Personal branding isn’t about jumping on the latest trends or creating an identity that isn’t ‘you’. It’s about owning who you are, sharing your expertise and connecting with the people who need what you have to offer. You’ll have your best impact (and success) when people know what you stand for, the strengths that set you apart and the experience that influences the way you work (and makes you so great at what you do). Today we’re talking about how to step into your role as a thought leader...

For many of us, the new year feels like a bit of a clean slate, especially for us in New Zealand where we’ve had a summer break and space to think about what we want to achieve in the year ahead. The last few years have been tough for many; but we think business sentiment is looking more optimistic for the year ahead. Planning is an opportunity to take charge, regardless of what the market, economy or political decisions may send our way.Planning can feel daunting though, so in this epis...

This episode is the first to go live for us in 2025, and we wanted to kick the year off with some inspiration for the year ahead. We’re talking to Libby Robertson, a coach who helps entrepreneurs manifest their next level by mastering their strategy, mindset and energetics. Her business is called Parradiigm, and she’s on a mission to pave the way for a whole new paradigm in business. She believes businesses have the power to transform lives, families and communities in ways which will be felt...

It’s nearing the end of the year and fatigue for business owners and their teams is at an all time high. The holiday season can also evoke a lot of emotions and expectations. Which is why we thought it would be timely to chat to Kim Houdebine Benjamin, a coach who uses Human Design to help us understand ourselves and those we care about on a much deeper level so that we can have more fulfilling relationships.Whether it’s with your partner, your kids, your colleagues, or even your business, we...

In our previous episode, we talked about how to create personas that represent your intended audience. But what next? How do you use what you know about your audience to communicate in a way that really resonates with them and helps them connect what they need with what you’re selling?Brands grow through emotional resonance. At the heart of great brand messaging is a true empathy for the humans you’re here to help. When you start with empathy, you can offer relevant solutions (not sales spin)...

Without knowing your audience, you’re shooting in the dark. It's essential for your marketing, messaging, and product development. As the adage goes: if you’re marketing to everyone, you’re marketing to no one. Really understanding your audience goes beyond demographics - especially in an increasingly diverse world. In this episode we’re talking about how to craft effective, inclusive brand persons (or buyer personas) by digging into the psychographics that drive decisions and avoiding bias a...

In this episode we’re joined by Gina Cook, a Partner at advisory firm, BDO Auckland, who shares more about sustainability - or ESG - reporting. ESG stands for environmental, social issues and governance, and is all about how an organisation can understand, and manage, its environmental and social impacts. Sometimes reporting like this can be hard to start, because we’re not actually sure where or how to begin. Gina shares some simple first steps that we can do as businesses to actually m...

We’ve heard horror stories and picked up the pieces of clients who have been burnt by bad experiences or paid high fees for inadequate results. It happens everywhere, not just in marketing. In every industry, there are people who do what they do well and others who let their clients and the industry down. Paying for creative skills for your brand is an investment. How can you be sure you’re getting a good return for your business? In this episode we’re talking about red flags and green f...

Greenwashing, woke washing and virtue signalling— there are plenty of ways that brands can embellish the true results or impact of their products or processes to mislead consumers. So, are certifications and standards the solution to keeping brands accountable to their claims?Certifications and standards are more than just marketing tools, in fact they take some serious commitment to operational KPIs, but they can become a helpful tool to leverage when it comes to sharing your story and diffe...

We know that not everyone feels comfortable showing up on social media, and that depending on your business, social media channels are not always the most effective means of reaching the right audience. Social media can be an incredibly powerful tactic within your marketing strategy, but the pressure to show up a certain way can stop you from showing up at all.In this episode we consider the answers to these questions (and more):Does your business NEED to be on social media? What’s ...