Mastering Cold Outreach: Pierre Lanoine on Data, GDPR, and AIIn this episode of the Cold Outreach Podcast, Pierre Lanoine, founder of Icypeas, delves into the evolution of cold email strategies over the last eight years. Pierre shares his journey from starting a communication agency to launching Icypeas, a competitive data company, and highlights the critical role of sales automation tools. He provides insights into identifying and targeting prospects, navigating GDPR regulations, and the imp...
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