Coffees and Content

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Coffees and Content

Loren Tomlinson | Holistic Digital Marketing and Social Media Strategies

69 episodes

1 month ago

It’s another THROWBACK THURSDAY week… which means we’re resharing one of our most-loved Coffees and Content episodes (that you may have missed the first time around). This time, we’re diving into the question so many of you are asking: are you selling the right way on Instagram? In this episode, I break down exactly how to use Instagram’s most powerful (and often underused) sales tool - the DMs. You’ll learn how to turn conversations into conversions, why content needs to educate and inspire ...

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Entrepreneurship

All content for Coffees and Content is the property of Loren Tomlinson | Holistic Digital Marketing and Social Media Strategies and is served directly from their servers with no modification, redirects, or rehosting. The podcast is not affiliated with or endorsed by Podjoint in any way.

It’s another THROWBACK THURSDAY week… which means we’re resharing one of our most-loved Coffees and Content episodes (that you may have missed the first time around). This time, we’re diving into the question so many of you are asking: are you selling the right way on Instagram? In this episode, I break down exactly how to use Instagram’s most powerful (and often underused) sales tool - the DMs. You’ll learn how to turn conversations into conversions, why content needs to educate and inspire ...

Show more...

Entrepreneurship

Episodes (20/69)

Coffees and Content

Instagram DMs That Convert: The Secrets Behind High-Performing Sales

It’s another THROWBACK THURSDAY week… which means we’re resharing one of our most-loved Coffees and Content episodes (that you may have missed the first time around). This time, we’re diving into the question so many of you are asking: are you selling the right way on Instagram? In this episode, I break down exactly how to use Instagram’s most powerful (and often underused) sales tool - the DMs. You’ll learn how to turn conversations into conversions, why content needs to educate and inspire ...

3 weeks ago

35 minutes

Coffees and Content

Essential Strategies for Small Business Growth

It’s another THROWBACK THURSDAY week … which means we’re spotlighting one of our top Coffees and Content episodes (that you may have missed the first time around). This week, we’re going back to a foundational fave, all about building authentic marketing that actually works (and feels good to show up for). If you’ve ever felt scattered with your marketing, unsure where to focus, or like your content isn’t quite landing, this one’s for you. I’m breaking down the essential building blocks of a ...

1 month ago

47 minutes

Coffees and Content

Social Sessions: The Power of Social Media Trends

In this week's Social Sessions episode Amy and I explore various themes surrounding community building, marketing strategies, and the influence of social media trends. We chat about the importance of creating a strong community around content, the power of celebrity influence on consumer behaviour, and the sustainability of trends in fashion and marketing. During this session we also dive into personal branding, the significance of intentionality in content creation, and the chall...

1 month ago

57 minutes

Coffees and Content

Growth Edit (Mini Series) Ep. 3: From Service Provider to CEO: A Mindset Shift

In this third and final episode of 'The Growth Edit' mini series, I'm sharing the non-negotiables every business owner needs to grow and scale with sustainability and confidence. From my journey to five-figure mornings, to creating a marketing ecosystem that actually supports growth (instead of draining your energy), I'll walk you through the mindset shifts and strategies that helped me step into the role of modern CEO. If you're craving momentum, clarity, and more ease in how you show u...

1 month ago

22 minutes

Coffees and Content

Growth Edit (Mini Series) Ep.2: Mastering the Art of Selling

In this episode of 'The Growth Edit' Mini Series, I'm breaking down the mindset and strategy behind selling with confidence. Whether you’re hesitant to pitch or unsure if your offer is truly resonating, I'll walk you through how to clarify your message, connect with your dream clients, and price your offer in a way that reflects the value you deliver. From understanding your ideal client to identifying the root problems your offer solves, this conversation will help you fall back in love with...

1 month ago

17 minutes

Coffees and Content

Growth Edit (Mini Series) Ep. 1: Simplify Your Strategy with Content Batching, Pillars & Systems

In this first episode of a mini series 'The Growth Edit', I’m pulling back the curtain on the chaos I lived through as a new founder, and how I transformed overwhelm into a clear, repeatable marketing system that gave me back my time and sanity. You’ll learn why posting on instinct alone keeps you stuck, how to build content pillars that guide every post, and why batching your content is the key to staying consistent (without burnout). If you’ve ever felt like you’re throwing spaghetti ...

2 months ago

18 minutes

Coffees and Content

Marketing Masterclass: How to Market Like a Modern CEO (Systems, Clarity & CEO Energy)

I know how overwhelming it feels when mid-year hits and your marketing starts to spin its wheels. You’re posting everywhere, juggling clients, and despite your best efforts ... nothing’s really sticking. In today’s masterclass, I’m sharing the exact shifts I’ve made in my own agency (and now teach to my clients) to go from hustle-driven chaos to CEO-level clarity. We’ll reset your messaging, tighten your systems, and make sure your marketing works for you, without burning out. Inside This Mas...

2 months ago

39 minutes

Coffees and Content

Mid-Year Marketing Reset: 5 Quick Fixes to Reignite Your Content

Feeling stuck in the middle of the year’s marketing madness? In this solo episode I walk you through my personal mid-year marketing reset - no dramatic pivots, just five simple steps to realign your goals, sharpen your messaging, and simplify your content strategy so you close out 2025 stronger than ever. Have a question? Click here to send it to me! Stay Connected: Website: www.coffeesandcontentpod.com Instagram: @coffeesandcontentpod Facebook Community: @coffeesandcontentpod Subst...

2 months ago

21 minutes

Coffees and Content

Social Sessions: How DMs, Community & “How I” Content Are Changing the Game

In this Social Sessions episode of Coffees and Content, I’m back with the incredible Amy (@amzdicko) from The Social Summit for round two - and we're diving into the conversations that matter most right now in digital marketing. We’re unpacking: Why your DMs are more powerful than your feed (and how Amy sold out her conference using them)The Instagram update I’ve been waiting for (hello, voice note transcripts 🙌)Whether Instagram is still worth your time in 2025 (spoiler: it depends on your g...

2 months ago

41 minutes

Coffees and Content

What Every 6-Figure Founder Knows About Content ... That Most People Don’t!

I know how frustrating it feels when you’ve done the work, your offer is solid, and yet… people still aren’t buying. In this solo episode, I’m sharing exactly why that might be - and spoiler alert: it’s probably not your offer. It’s your messaging. After taking some time to rest and reset, I’m back with clarity, creativity, and something big: my brand-new group coaching program, The Modern CEO. And today, I’m walking you through the exact mindset and strategy shifts that took me from inconsis...

3 months ago

35 minutes

Coffees and Content

The Essential Guide to Effective Facebook Advertising (TBT)

Send us a text It's another THROWBACK THURSDAY week .. which means we're sharing one of top Coffees and Content episodes (which you may not have heard yet). This week I explore why using Facebook ads is far superior to boosting posts, thanks to its robust data, flexibility, and ability to precisely target audiences. I guide you through setting up structured ad campaigns, aligning your objectives with business goals, and mastering the art of ad design. I also tackle the importance of consisten...

3 months ago

31 minutes

Coffees and Content

Social Sessions: ChatGPT Hacks, TikTok Truths & What’s Working in Social Media Right Now

Send us a text In this special Social Sessions edition of Coffees and Content, I'm joined by Amy Dickson — co-founder of Australia’s The Social Summit and social media powerhouse — to unpack everything currently shaking up the digital marketing space. From the rise (and plateau?) of Threads, to ChatGPT hacks that save you hours, to the real value behind influencer reach (spoiler: it’s not what you think) — this episode is all about what's working right now in social. Plus, Loren and Amy revea...

3 months ago

41 minutes

Coffees and Content

Content Planning 101: Mastering Your Content Pillars (TBT)

Send us a text It's a THROWBACK THURSDAY week .. which means we're sharing one of top Coffees and Content episodes (which you may not have heard yet). This week I'm breaking down creating engaging and effective content for your brand. I break down the essential steps and processes for content creation, as well as talk you through the key content pillars that will help you create 16-20 pieces of engaging content per month that resonate with your audience. I have an easy to follow Content Plann...

3 months ago

26 minutes

Coffees and Content

It’s Not Your Offer - It’s Your Messaging (And What to Fix When Sales Are Slow)

Send us a text If you’ve ever thought “I know my offer is amazing — why aren’t more people buying?”... this episode is for you. In this solo episode, I'm breaking down one of the biggest reasons great offers struggle to sell: it’s not the offer, it’s the messaging. 💬 You’ll learn how to diagnose the messaging missteps that are holding you back, how to make your ideal client feel the value of what you’re selling, and the small but powerful tweaks that make your message click. If you’re ready t...

4 months ago

28 minutes

Coffees and Content

Building a Marketing Community That Actually Matters (with Chanel Clark)

Send us a text In today’s episode of Coffees and Content, I’m joined by the absolute powerhouse that is Chanel Clark — marketing consultant and founder of The Marketing Club (TMC), a growing community of over 10,000 marketers across Australia and New Zealand. 👏 We talk about how she built a thriving marketing network, how to stay real on LinkedIn (spoiler: no fluff here), and the not-so-pretty truth behind burnout and building something that matters. Chanel shares how she unintentionally buil...

4 months ago

58 minutes

Coffees and Content

How to Build a Business Community That Lasts - with Golden Brands Founder, Lisa Macale

Send us a text In this episode of Coffees and Content, I sat down with Lisa Macale, founder of Golden Brands - a business community built for creative, service-led small business owners across New Zealand and Australia. Lisa has mastered the art of turning online connections into real, meaningful relationships - and she’s here to share exactly how you can do the same. From overcoming the fear of public speaking to building sold-out networking events across multiple cities, Lisa has built a th...

4 months ago

37 minutes

Coffees and Content

5 Unexpected Places to Find Content Ideas When You’re Totally Stuck

Send us a text Feeling stuck and staring at a blinking cursor? You’re not alone. In this episode of Coffees and Content, I'm sharing 5 overlooked places every business owner should be mining for content ideas - even when you feel like you’ve posted everything already. Whether you're a coach, service provider, or small business owner trying to stay consistent online, this episode will show you exactly where to look when the inspiration well feels dry. From your own inbox to your testimonials, ...

4 months ago

31 minutes

Coffees and Content

How to Market a Conference, Build Hype Online + Sell Out Your In-Person Event with Amy Dickinson of The Social Summit

Send us a text In this week’s episode of Coffees & Content, I’m joined by the amazing Amy Dickinson – event strategist, marketing expert, and the founder of The Social Summit – Australia’s first conference built specifically for content creators, marketers, and brands. If you’ve ever thought about launching your own event or building a stronger in-person community around your brand, this episode is going to be your new go-to guide. Amy breaks down exactly how she used strategic marketing,...

5 months ago

46 minutes

Coffees and Content

Growing a Podcast & Community While Working Full-Time — with Ebony from Can I Buy You a Coffee

Send us a text This week on Coffees and Content, I’m joined by the lovely Ebony — social media manager, podcast host, and all-round community queen. She’s the voice behind Can I Buy You a Coffee (which I’m obsessed with), and we’re chatting about building a brand and community while working full-time, staying consistent, and creating a podcast people actually want to listen to. We also dive into: The reality of podcasting (and why it’s more work than it looks)How to manage your energy and avo...

5 months ago

43 minutes

Coffees and Content

The Visibility Formula: How to Get Seen, Trusted & Converting Faster

Send us a text Are you creating great content but struggling to get it seen by the right people? You’re not alone. One of the biggest challenges business owners face is getting consistent visibility without feeling like they need to post 24/7 or chase vanity metrics. In this episode of Coffees & Content, I’m breaking down my 3-Part Visibility Formula — the exact framework I’ve used to grow The Social Collective from a solo business to a thriving marketing agency with international clients...

5 months ago

38 minutes