The Aligned Florist Podcast

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The Aligned Florist Podcast

Sarah Wahhab

36 episodes

4 weeks ago

In this episode of The Aligned Florist, we’re talking about something that doesn’t always get the spotlight—but quietly runs the show behind the scenes: your systems. If you’ve ever found yourself exhausted, overwhelmed, or rewriting the same proposal at 10pm for the third time… this one’s for you. I’m sharing a real-life moment from my own business that forced me to face the truth: the systems that got me here couldn’t take me where I was going. We’ll walk through: How to know when your syst...

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Entrepreneurship,

All content for The Aligned Florist Podcast is the property of Sarah Wahhab and is served directly from their servers with no modification, redirects, or rehosting. The podcast is not affiliated with or endorsed by Podjoint in any way.

In this episode of The Aligned Florist, we’re talking about something that doesn’t always get the spotlight—but quietly runs the show behind the scenes: your systems. If you’ve ever found yourself exhausted, overwhelmed, or rewriting the same proposal at 10pm for the third time… this one’s for you. I’m sharing a real-life moment from my own business that forced me to face the truth: the systems that got me here couldn’t take me where I was going. We’ll walk through: How to know when your syst...

Show more...

Entrepreneurship,

Episodes (20/36)

The Aligned Florist Podcast

If You’re Holding It All—Something Isn’t Working: Why Systems Matter More Than You Think

In this episode of The Aligned Florist, we’re talking about something that doesn’t always get the spotlight—but quietly runs the show behind the scenes: your systems. If you’ve ever found yourself exhausted, overwhelmed, or rewriting the same proposal at 10pm for the third time… this one’s for you. I’m sharing a real-life moment from my own business that forced me to face the truth: the systems that got me here couldn’t take me where I was going. We’ll walk through: How to know when your syst...

3 weeks ago

18 minutes

The Aligned Florist Podcast

Fewer Offers, More Flow: Why Simplifying Creates Space to Lead, Grow, and Actually Breathe

In this episode of The Aligned Florist, we’re unpacking a truth that might feel a little uncomfortable—but deeply freeing: More offers don’t mean more success. I’m sharing why simplifying your offer suite is one of the most powerful shifts you can make as a creative entrepreneur—and how trying to be everything to everyone is quietly draining your energy, your clarity, and your ability to grow. We’ll talk about: → Why every offer is basically its own full-time job → How simplicity...

1 month ago

12 minutes

The Aligned Florist Podcast

Build a Brand That Speaks (So You Don’t Have To): The Energetic Cost of Always Explaining Yourself

What if your brand could speak for you—before you ever said a word? If you've ever felt like you're constantly explaining your process, defending or justifying your pricing, or answering the same questions about your services over and over again...this episode is a must-listen. In this episode of the Designed to Lead series, Sarah explores one of the most overlooked sources of burnout for florists: constantly having to explain your value, pricing, or process. She shares how a well-crafted bra...

1 month ago

13 minutes

The Aligned Florist Podcast

Come Home to Your Power: A Gentle Reminder That You're Allowed to Choose How This Goes

In this episode, we’re kicking off the Designed to Lead series—an invitation to step into your role as a grounded, intentional leader. If you’ve ever felt like your business is running you, this conversation is your cue to pause, breathe, and come back to center. Sarah explores what it really means to reclaim your power, and reveals a list of sneaky ways you might be handing it over without even realizing it. You’ll hear personal reflections, quiet mindset shifts, and practical strategies for...

1 month ago

13 minutes

The Aligned Florist Podcast

A New Chapter (and a New Name): Why This Podcast Needed a Pause—and What’s Coming Next

Welcome to The Aligned Florist — formerly Coffee Wine & Flowers. In this kickoff episode, Sarah Wahhab shares why she pressed pause, what’s changed behind the scenes, and how this new season of the podcast is rooted in deeper alignment, purpose, and clarity. If you’re a wedding florist, floral designer, or creative entrepreneur craving more freedom, strategy, and soul in your business… this episode is your official invitation to lead differently. Tune in for a behind-the-scenes look at Sa...

1 month ago

8 minutes

The Aligned Florist Podcast

5 Tips for Executing a Flawless Luxury Event

Planning a luxury event can be overwhelming, but what if you could make it easy - and fun? My first $10k wedding had me shaking in my boots, and stressing for months on end. I lost sleep, and basically turned my world upside down making sure everything went off without a hitch for my first big high-end gig. But since then, I've learned a ton, and our team has tackled events exceeding $50k budgets with a sense of ease and flow, and today I'd like to share with you how we do it! In this ep...

1 year ago

33 minutes

The Aligned Florist Podcast

Your Complete Guide to Pricing With Confidence

Unlock the secrets to mastering floral pricing in this essential episode! Join me as I dive into the nitty-gritty of pricing, transforming this often daunting task into a powerful tool for your business success. Ever wondered if you're using the right markup? Or how you should charge for delivery, transportation, and setup fees? This episode will provide answers to all of that and more, giving you an empowered sense of direction for creating your own strategic pricing model.Hang in ther...

1 year ago

29 minutes

The Aligned Florist Podcast

Floral Pricing: The First Steps No One Talks About

Unlock the secrets to confident and effective floral pricing in this game-changing episode! Join me as I unpack the often daunting topic of pricing, transforming it from a source of anxiety into a powerful tool for your business. With personal stories and practical insights, I'll guide you through the essential strategies for setting prices that reflect your value, ensuring both profitability and client satisfaction.In this episode, you’ll discover the importance of knowing your clientele and...

1 year ago

34 minutes

The Aligned Florist Podcast

Bold Moves: Reclaiming Joy & Freedom Through Business Alignment

Ready to transform your business journey and align it with your life’s deepest passions? In this episode, I'm diving into the heart of creating a business that seamlessly fits into your life. Join me as I explore the transformative power of committing to an aligned business and the courageous steps needed to get there.I'll share my personal journey of juggling a growing family and a flourishing business, and the tough choices that come with being a solopreneur. We'll discuss the importance of...

1 year ago

27 minutes

The Aligned Florist Podcast

Balancing Creativity & Profitability: Cultivating Your Dream Business with Janelle Thomson of Lavenders Flowers

You are going to love this conversation!In this episode, Janelle Thomson, owner of Lavender Flowers and Tono & Co, shares her inspiring story of how she fatefully acquired Lavender Flowers (on Craigslist) and transformed it to align with her creative vision. She walks us through how she rediscovered her creative voice after hitting her "business rock bottom," and figured out a way to create financial sustainability in her business without sacrificing her creative urges. Ever encountered t...

1 year ago

1 hour 2 minutes

The Aligned Florist Podcast

How to Stand Out To Your Dream Clients

It's all in the title folks! I'm going to take you on a journey in this episode and reveal to you the mindset shift I made that opened up the floodgates to building connection with my audience. If you're looking for the secrets to standing out to your dream audience, this episode will not disappoint! And it doesn't involve reinventing your artistry. You already have everything you need to succeed. Ready to dive in? Hit Play.Join us at our Spring Workshop Intensive! Dive into hands-on floral a...

1 year ago

33 minutes

The Aligned Florist Podcast

Get Your Instagram Sh** Together - Part 2

Need ideas for hook phrases that are sure to get you results? Want to know my strategy behind posts that send new subscribers to my email list DAILY - even months after posting? We're continuing the conversation from last week about instagram strategy, and today were getting deeper into posts that drive specific results - whether the result you want is to gain more followers, generate more engagement and build trust with your audience, or get sales!Plus, I'll give you 4 different formul...

1 year ago

31 minutes

The Aligned Florist Podcast

Get Your Instagram Sh** Together Bestie

Hey friends! In this episode, I'm diving deep into Instagram strategies, and specifically how to stand out on instagram in a competitive space in 2024! We start by discussing the ever-changing social media landscape and the importance of standing out amidst the chaos. It's all about understanding that your audience may not initially care about your offerings, but it's our job to make them care by addressing their needs and desires.We tackle the common fear of appearing too salesy on Instagram...

1 year ago

39 minutes

The Aligned Florist Podcast

Rethinking Rentals: Elevate Your Brand & Bottom Line

In this episode, we delve into the world of wedding floristry rentals, exploring the why and how behind incorporating them into your business model. From profitability considerations to enhancing the customer experience and brand perception, we break down key strategies for strategically offering rentals. We discuss pricing strategies, labor optimization, and the importance of aligning rentals with your business goals and ideal client. Whether you're just starting out or looking to refine you...

1 year ago

34 minutes

The Aligned Florist Podcast

5 Things I Do During Slow Season

Hello, floral friends! Welcome back to the show. I hope this finds you well and thriving in your floral pursuits! Today, we're diving into a topic that holds a special place in my heart – making the most of the slow season. As floral enthusiasts, we often find ourselves immersed in the whirlwind of events, but the slower periods bring a unique opportunity for reflection, planning, and nurturing both our business and creativity.Here's a preview of the episode and the 5 things I love to do to t...

1 year ago

26 minutes

The Aligned Florist Podcast

Portfolio Mastery: Creative Solutions to Propel Your Success

Introduction:In this episode, we delve into the art of strategic portfolio building for wedding florists, unlocking the key to attracting high-end clients and elevating your business. Your portfolio is your visual resume, and we'll explore how cultivating an impressive showcase can significantly impact your credibility and revenue.Section 1: Showcasing Your Vision:Your Instagram is a window to your world. If you want to attract clients with a specific style, your portfolio must reflect that. ...

1 year ago

34 minutes

The Aligned Florist Podcast

5 Ways to Level Up in 2024

It's a brand new year of possibilities! In this latest podcast episode, "5 Ways to Level Up in 2023" we explore strategies to elevate your floral business in 2024. Join us on this journey as we unlock the doors to success.Reflecting on ProgressBefore we dive into 2024 strategies, take a moment to reflect on your business's past year. Celebrate markers of growth, whether it's increased wedding totals or assembling an exceptional team. Distinguish between intentional short-term goals and deligh...

1 year ago

34 minutes

The Aligned Florist Podcast

Comparison vs. Staying in Your Lane

Introduction:Welcome back to our podcast, where we delve into the intricacies of running a floral business. After a short break, we're back with renewed energy and a commitment to bringing you valuable content. In this episode, we explore a crucial aspect of entrepreneurship—making decisions and facing tough questions. As business owners, it's common to seek answers externally, but we advocate for looking within to find the confidence and direction needed to steer your business.Segment 1: Why...

1 year ago

36 minutes

The Aligned Florist Podcast

Unleash The Power Of AI and ChatGPT In Your Floral Business

Unleashing the Potential of AI for FloristsWelcome back to the Coffee Wine & Flowers Podcast! In this episode, we invite tech-savvy entrepreneurs to explore the exciting realms of internet technology, specifically artificial intelligence (AI). Join us as we uncover how florists and creative entrepreneurs can leverage AI mindfully to elevate their businesses.Controversies Surrounding AI in BusinessAs we approach 2024, the business landscape witnesses rapid advancements in AI, raising conce...

1 year ago

27 minutes

The Aligned Florist Podcast

Kickstart Your Marketing to Get More Clients

Ever find yourself stuck in a business waiting room, yearning for those dream clients to magically appear? Join us in this episode as we unravel the art of attracting your ideal clients. Whether you're launching or reviving your floral business, proactive marketing is the key.Crafting a Customer-Centric Experience:First, let's fine-tune your brand. Envision your ideal client stepping into your brand universe. Identify their style, budget, and values. Conduct a brand audit to ensure your visua...

1 year ago

29 minutes