What do airplane coffee and corporate logos have in common? Both might leave a bad taste if you're not paying attention. In this episode, Clay and Luke challenge one of branding’s sacred cows: the logo. Are logos completely dead? Not quite. But in an AI-saturated world where customers search by problem, not by brand, your logo is no longer your lead engine. From bad airport lattes to rebranding gone wrong, they unpack why experience is the new differentiator and how to actually stand out with...
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What do airplane coffee and corporate logos have in common? Both might leave a bad taste if you're not paying attention. In this episode, Clay and Luke challenge one of branding’s sacred cows: the logo. Are logos completely dead? Not quite. But in an AI-saturated world where customers search by problem, not by brand, your logo is no longer your lead engine. From bad airport lattes to rebranding gone wrong, they unpack why experience is the new differentiator and how to actually stand out with...
When to Hire Your First Sales Rep (And Why Timing Is Everything)
Coffee & Conversion
12 minutes
7 months ago
When to Hire Your First Sales Rep (And Why Timing Is Everything)
Ever debate when your kids should start drinking coffee? (Spoiler: maybe never!) It’s all about right timing—just like hiring your first salesperson. In this Coffee & Conversion episode, Clay and Luke talk about how waiting too long or jumping in too soon can set you up for a costly miss. Learn the telltale signs you’re ready for a dedicated sales pro, the infrastructure you must have in place first, and how your marketing needs to align if you expect this new hire to truly perform. Tune...
Coffee & Conversion
What do airplane coffee and corporate logos have in common? Both might leave a bad taste if you're not paying attention. In this episode, Clay and Luke challenge one of branding’s sacred cows: the logo. Are logos completely dead? Not quite. But in an AI-saturated world where customers search by problem, not by brand, your logo is no longer your lead engine. From bad airport lattes to rebranding gone wrong, they unpack why experience is the new differentiator and how to actually stand out with...
