What do airplane coffee and corporate logos have in common? Both might leave a bad taste if you're not paying attention. In this episode, Clay and Luke challenge one of branding’s sacred cows: the logo. Are logos completely dead? Not quite. But in an AI-saturated world where customers search by problem, not by brand, your logo is no longer your lead engine. From bad airport lattes to rebranding gone wrong, they unpack why experience is the new differentiator and how to actually stand out with...
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What do airplane coffee and corporate logos have in common? Both might leave a bad taste if you're not paying attention. In this episode, Clay and Luke challenge one of branding’s sacred cows: the logo. Are logos completely dead? Not quite. But in an AI-saturated world where customers search by problem, not by brand, your logo is no longer your lead engine. From bad airport lattes to rebranding gone wrong, they unpack why experience is the new differentiator and how to actually stand out with...
Hospitality as a Service: The Secret to Standing Out in an AI World
Coffee & Conversion
17 minutes
1 week ago
Hospitality as a Service: The Secret to Standing Out in an AI World
Coffee may aerosolize on your tongue (science says so), but great business leaves a lasting impression on the heart. In this episode, Clay and Luke unpack the concept of Unreasonable Hospitality and why it’s not just for Michelin-star restaurants. From hot dog plating at fine dining spots to sending dog toys and bourbon to clients, they reveal how small acts of care can radically change how you sell, serve, and scale. In a world where everything is automated, your human touch might be the bes...
Coffee & Conversion
What do airplane coffee and corporate logos have in common? Both might leave a bad taste if you're not paying attention. In this episode, Clay and Luke challenge one of branding’s sacred cows: the logo. Are logos completely dead? Not quite. But in an AI-saturated world where customers search by problem, not by brand, your logo is no longer your lead engine. From bad airport lattes to rebranding gone wrong, they unpack why experience is the new differentiator and how to actually stand out with...
