Your brand story video might be the most important piece of content you ever create as a coach or consultant. But most coaches make critical mistakes that turn their story into a boring "me, me, me" fest that viewers quickly tune out.

In this episode, Darren Cooper and Dustin Pead reveal the 4 deadly mistakes killing your brand story videos and share a simple 4-step framework that creates content that actually connects and converts.

• Why leading with credentials instead of connection loses viewers immediately
• The curse of knowledge that makes coaches overshare their story details
• How to use the Second City 60-30-10 storytelling exercise to eliminate fluff
• The 4-step framework for compelling brand story videos that position you as the trusted guide
• How to connect your personal journey to your audience's current challenges
• Why ending without a clear "so what?" kills conversion potential

🌐 Website: https://1898creative.com📧 Email: info@1898creative.com📱 Instagram: https://www.instagram.com/darrenandrewcooper🎧 Full Episodes: Available on all podcast platforms

Remember: You are an artist, and you need to do the hard work of bringing your art out into the world. Create your brand story video and watch how it transforms your coaching business.

#CoachingWithContent #BrandStoryVideo #VideoMarketing #ContentStrategy