Leaders aren't born, they're made. This Monday show helps you discover leadership wisdom through insightful conversations. Independently produced weekly since 2011, Dr. Dave Stachowiak brings perspective from a thriving, global leadership academy, plus more than 15 years of leadership at Dale Carnegie. Bestselling authors, expert researchers, deep conversation, and regular dialogue with listeners have attracted 40 million downloads and the #1 search result for management on Apple Podcasts. Activate your FREE membership to access the entire leadership and management library at CoachingforLeaders.com
All content for Coaching for Leaders is the property of Dave Stachowiak and is served directly from their servers
with no modification, redirects, or rehosting. The podcast is not affiliated with or endorsed by Podjoint in any way.
Leaders aren't born, they're made. This Monday show helps you discover leadership wisdom through insightful conversations. Independently produced weekly since 2011, Dr. Dave Stachowiak brings perspective from a thriving, global leadership academy, plus more than 15 years of leadership at Dale Carnegie. Bestselling authors, expert researchers, deep conversation, and regular dialogue with listeners have attracted 40 million downloads and the #1 search result for management on Apple Podcasts. Activate your FREE membership to access the entire leadership and management library at CoachingforLeaders.com
718: How Leaders Can Use the Algorithms for Good, with Sandra Matz
Coaching for Leaders
38 minutes 54 seconds
2 months ago
718: How Leaders Can Use the Algorithms for Good, with Sandra Matz
Sandra Matz: Mindmasters
Sandra Matz is a Columbia Business School professor, computational social scientist, and pioneering expert in psychological targeting. Her research uncovers the hidden relationships between our digital lives and our psychology with the goal of helping businesses and individuals make better decisions. She is the author of Mindmasters: The Data-Driven Science of Predicting and Changing Human Behavior*.
Algorithms are becoming more influential with each passing day. That’s why leaders must understand their power and then decide how their organizations engage. In this conversation, Sandra and I discuss where psychological targeting is at, where it’s going, and the opportunity you have to make the world a bit better.
Key Points
Everyone knows everything in a small town (for better or worse). In the same way, psychological targeting can used for both evil and good.
Psychological targeting already is successful at identifying wealth, personality, income level, and sexual orientation – and keeps improving.
None of this is going away. Understanding how the game of targeting is played can help you make it work to your advantage.
Leaders and organization who use targeting responsibly can do tremendous good, including helping people save money and flag early interventions for health crises.
Be transparent with what data you’re collecting how you’re using it. Consider newer practices like federated learning that protect privacy and provide permission-based access.
Design systems and practices that anticipate the reality of future leaders with different values.
Resources Mentioned
Mindmasters: The Data-Driven Science of Predicting and Changing Human Behavior by Sandra Matz
Interview Notes
Download my interview notes in PDF format (free membership required).
Related Episodes
Serve Others Through Marketing, with Seth Godin (episode 381)
The Way to Earn Attention, with Raja Rajamannar (episode 521)
The Reason People Make Buying Decisions, with Marcus Collins (episode 664)
Discover More
Activate your free membership for full access to the entire library of interviews since 2011, searchable by topic. To accelerate your learning, uncover more inside Coaching for Leaders Plus.
Coaching for Leaders
Leaders aren't born, they're made. This Monday show helps you discover leadership wisdom through insightful conversations. Independently produced weekly since 2011, Dr. Dave Stachowiak brings perspective from a thriving, global leadership academy, plus more than 15 years of leadership at Dale Carnegie. Bestselling authors, expert researchers, deep conversation, and regular dialogue with listeners have attracted 40 million downloads and the #1 search result for management on Apple Podcasts. Activate your FREE membership to access the entire leadership and management library at CoachingforLeaders.com
