Welcome to CMO Conversations – a podcast that takes you inside the mind of the modern CMO. Every other week, Drift CMO Tricia Gellman sits down with a different CMO and goes deep on their experience. What did their path to becoming a CMO look like? What advice do they have for up-and-coming marketers? What’s their superpower? And how do they navigate the challenges of a role that's constantly evolving?
Because if there's one thing today's CMO can count on – it's change.
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Welcome to CMO Conversations – a podcast that takes you inside the mind of the modern CMO. Every other week, Drift CMO Tricia Gellman sits down with a different CMO and goes deep on their experience. What did their path to becoming a CMO look like? What advice do they have for up-and-coming marketers? What’s their superpower? And how do they navigate the challenges of a role that's constantly evolving?
Because if there's one thing today's CMO can count on – it's change.
What Being A CEO Taught VMware’s CMO (Carol Carpenter)
CMO Conversations with Tricia Gellman
27 minutes 51 seconds
2 years ago
What Being A CEO Taught VMware’s CMO (Carol Carpenter)
If you want to meet a marketer who has done it all, look no further than Carol Carpenter. In her career, the Apple/Trend Micro/Google alum has been a product manager, a GM, a CEO, and not to mention, a marketing exec many times over. Now as VMware’s CMO, Carol is driving the 22-year-old software company’s digital transformation. In this episode, Carol talks to Tricia about how her non-linear career path helped her become a stronger marketer and recaps some of her biggest learnings from being a CEO.
Like this episode? Be sure to leave a ⭐️⭐️⭐️⭐️⭐️⭐️ review and share the pod with your friends. You can connect with Tricia and Carol on Twitter @triciagellman @carol_carolling
CMO Conversations with Tricia Gellman
Welcome to CMO Conversations – a podcast that takes you inside the mind of the modern CMO. Every other week, Drift CMO Tricia Gellman sits down with a different CMO and goes deep on their experience. What did their path to becoming a CMO look like? What advice do they have for up-and-coming marketers? What’s their superpower? And how do they navigate the challenges of a role that's constantly evolving?
Because if there's one thing today's CMO can count on – it's change.
