How to Balance Art and Science in Your Marketing Campaigns with Digital Marketing Maven Swan Sit

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CMO Conversations with Tricia Gellman

Drift

93 episodes

7 months ago

Welcome to CMO Conversations – a podcast that takes you inside the mind of the modern CMO. Every other week, Drift CMO Tricia Gellman sits down with a different CMO and goes deep on their experience. What did their path to becoming a CMO look like? What advice do they have for up-and-coming marketers? What’s their superpower? And how do they navigate the challenges of a role that's constantly evolving? Because if there's one thing today's CMO can count on – it's change.

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Marketing

Technology,

Business

How to Balance Art and Science in Your Marketing Campaigns with Digital Marketing Maven Swan Sit

CMO Conversations with Tricia Gellman

25 minutes 28 seconds

2 years ago

How to Balance Art and Science in Your Marketing Campaigns with Digital Marketing Maven Swan Sit

How do you know what your customers want?

It’s not a guessing game, and Swan Sit knows this best.

Building out digital marketing programs at companies like Estee Lauder, Revlon, and Nike, now known as the “Queen of Clubhouse” and as an independent board director, Swan is no stranger to feedback.

In this exclusive interview that we’re airing before her keynote goes live at Drift’s virtual event, RevGrowth: Personalization at Scale, Tricia and Swan talk about how Swan balances both anecdotal and data-driven feedback and transforms it into powerful stories that resonate with her audience.

To hear Swan’s full keynote, register for Drift’s virtual event summit, RevGrowth: Personalization at Scale: https://www.drift.com/events/revgrowth-personalization/

Like this episode? Be sure to leave a ⭐️⭐️⭐️⭐️⭐️⭐️ review and share the pod with your friends. You can connect with Tricia and Swan on Twitter: @triciagellman @swansit @DriftPodcasts