🎙️ The Science of Craveability: How Big Food Hooks Us with Michael Moss In this eye-opening episode, we dive deep into the underbelly of the processed food industry with our special guest, Pulitzer Prize-winning journalist and New York Times bestselling author Michael Moss. Known for his groundbreaking books like Salt Sugar Fat and Hooked, Michael has spent years exposing the addictive nature of everyday foods. This conversation will change the way you think about what's on your plate. We explore the industry's deceptive marketing strategies, the shocking parallels between Big Food and Big Tobacco, and how these companies engineer their products to keep you coming back for more. From the psychology behind food addiction to the powerful forces driving our food choices, Michael shares stories and insights that are as fascinating as they are alarming. Get full access to all of the speakers talks at the IFACC right here: https://the-chc.org/fas/conference Timestamps: [00:00] Introduction: Why the food industry fears its own products more than cigarettes. [00:24] Meet Michael Moss: Investigating the food industry for years. [00:27] Inside Scoop: Industry experts don't consume their own products. [00:52] Michael's Must-Read Books: Uncovering food addiction. [01:31] The Conference: Experts reveal the truth about addictive foods. [01:46] The Processed Food Industry Exposed: Michael Moss' journey. [02:03] Changing Views on Food Addiction: From skepticism to understanding. [03:07] The Bliss Point: How the industry engineers addiction. [03:53] Coca-Cola's Marketing Tactics: The psychology behind soda sales. [06:02] The Creation of Lunchables: Inside the risky business of food innovation. [08:01] The Language of Addiction: Industry terms like "snackability" and "craveability." [09:29] Food Industry vs. Tobacco: Are we on the brink of a similar reckoning? Watch now to uncover the truth behind the foods we eat and how they're designed to be irresistible! Don't miss this chance to rethink your relationship with processed foods and discover how to take control of your health.