Hannah Cox is running 100 marathons in 100 days across India to raise £1m for climate-affected people through 1% for the planet in a mission called Project Salt Run. She’s also the founder of the Better Business Network (BBN) which is a nationwide network for purpose-driven businesses.
We get into why materiality, not moral purity, drives real impact (Hannah shares how a materiality assessment can help your business to have actual impact. Hannah shares the BBN playbook for building inclusive, non-judgmental communities, the “easy, accessible, cool” framework that nudges behavior change at festivals (like the reusable cup token scheme), and why collaboration and asking for help beat lone-wolf heroics. We talk money as fuel not destination, travel and privilege, skepticism of vague net-zero pledges, and why “movement is a message”—plus how to pick your own Project Salt Run and trust your gut when the stakes feel scary.
This podcast is brought to you by Ecologi, the UK's most trusted climate action platform. They help businesses reduce their emissions, restore our planet and report their progress for every step of their climate journey. Check them out here: https://tinyurl.com/kfswnxth
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Elliot Coad is the founder of the nature non-profit 30x30 and the climate action platform Ecologi where they raised £10m to be one of Europe's fastest growing startups.
We chat about why Elliot chose the non-profit instead of the venture-backed route, Elliot's advice if he was starting over, climate marketing strategies, the balance between personal and collective responsibility and much more! Subscribe to the Climate Unf*cked Substack at https://climateunfucked.substack.com/
Thank you to Ecologi for supporting the podcast. They're the UK's most trusted climate action platform. They help businesses reduce their emissions, restore our planet and report their progress for every step of their climate journey. Check them out at https://tinyurl.com/kfswnxth