The world's most useful content strategy newsletter: https://fortheinterested.com/subscribe-yt/
8 things you'll learn in this episode:
00:00: Introduction
02:10: 3 things you can do to simplify your offer
07:33: How to make your offer more specific
13:42: How to make your offer visual and easy to talk about
22:42: Why you should name your offer
31:31: How to figure out where your time is going in your business
34:26: The best time management decision I ever made
41:35: A 3-step process to free up your time
45:05: The Referral Message Creator tool
Show Notes:
Skill Sessions: https://joshspector.com/sessions/
Toggl Time Tracker: https://toggl.com/
Text Expander: https://textexpander.com/
Establish Yourself Podcast Episode: I Save 5+ Hours a Week with a $4 Tool You’ve Never Heard of: https://podcasts.apple.com/us/podcast/17-i-save-5-hours-a-week-with-a-%244-tool-youve-never-heard-of/id1643167863?i=1000703582339
Establish Yourself by Annie Franceschi: https://amzn.to/4mPYY7T
Referral Message Creator: https://www.greateststorycreative.com/message
To Connect with Annie Franceschi:
Website: https://www.anniefranceschi.com/
LinkedIn: https://www.linkedin.com/in/anniefranceschi/
Podcast: https://podcasts.apple.com/us/podcast/establish-yourself-clear-brand-messaging-offers-and/id1643167863
To connect with Josh Spector:
Newsletter: https://fortheinterested.com/subscribe/
Skill Sessions: https://joshspector.com/sessions/
Consulting: https://joshspector.com/consulting/
Twitter: https://twitter.com/jspector
Apply to be a guest on the show: https://joshspector.com/questions/
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My best content strategy tips --> https://fortheinterested.com/subscribe-yt/
10 things you'll learn:
02:28: How I built a thriving business on a $99 product
05:41: How to get $1,000 from a $99 buyer
07:57: The one place you DON'T want to be with your pricing
09:22: Why my membership doesn't have a message board
10:35: What to do if you're struggling to publish content consistently
16:36: Your podcast doesn't have to be as long as you think
20:35: What's better: A free masterclass or a paid workshop?
25:39: Is it a mistake to give away too much for free?
29:02: How I'd improve a course launch email
32:40: How to counter the 3 most likely reasons people don't buy from you
To connect with Josh Spector:
Newsletter: https://fortheinterested.com/subscribe/
Skill Sessions: https://joshspector.com/sessions/
Consulting: https://joshspector.com/consulting/
Twitter: https://twitter.com/jspector
Apply to be a guest on the show: https://joshspector.com/questions/
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Free content strategy tips: https://fortheinterested.com/subscribe-yt/
Get clients from your content: https://joshspector.com/program
00:00: Introduction
03:17: The first step to creating a content system
05:18: The quickest way to create new content
08:57: What to do when a piece of content works well
10:26: How to figure out if you can post less
13:45: Four content creation systems to try
27:24: The secret to content success when you have multiple niches
29:48: 5 ways to approach content when you have multiple niches
34:52: Don't overrate social media metrics
37:04: 3 ridiculously simple ways to track content you want to repurpose
Show Notes:
Skill Session: The Strategy Clarifier: https://joshspector.com/list/
Clients from Content Episode
How to Create Content That Attracts B2B Buyers: https://youtu.be/M1bjOp5JTCM
Clients from Content Episode
How To Create Powerful Content (Without Spending More Time On It): https://youtu.be/ZZGz8mXlkvk
To Connect with Nicaila Matthews Okome:
Website: https://sidehustlepro.co/
LinkedIn: https://www.linkedin.com/in/nicailamatthewsokome/
Instagram: https://www.instagram.com/sidehustlepro/
To connect with Josh Spector:
Newsletter: https://fortheinterested.com/subscribe/
Skill Sessions: https://joshspector.com/sessions/
Consulting: https://joshspector.com/consulting/
LinkedIn: https://www.linkedin.com/in/thatjoshspector/
Apply to be a guest on the show: https://joshspector.com/questions/
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What to do if you only have 30 minutes a day to create content.
My free Clients From Content: 1-Page Masterclass: https://fortheinterested.com/subscribe-yt/
Things you'll learn in this episode:
00:00: Introduction
03:00: What a content library is and why you need one
15:00: The only types of social posts that matter
17:00: What I'd do if I only had 30 minutes a day for 30 days to build a content library
27:00: How content about a non-client can get you a dream client
33:00: 5 subtle ways to reference your clients in your content
36:00: How to get your clients to create content for you
39:00: An AI prompt to help you incorporate testimonials into your content
45:00: How to get potential clients excited about what you do
Show Notes:
40 One-Sentence Blogging Tips: https://joshspector.com/one-sentence-blogging-tips/
40 One-Sentence Writing Tips: https://joshspector.com/one-sentence-writing-tips/
40 One-Sentence Social Media Tips: https://joshspector.com/one-sentence-social-media-tips/
40 One-Sentence Email Tips: https://joshspector.com/one-sentence-email-tips/
40 One-Sentence Marketing Tips: https://joshspector.com/one-sentence-marketing-tips/
40 One-Sentence Tips To Get More Twitter Followers: https://joshspector.com/one-sentence-twitter-follower-tips/
“Free Coaching Time” LinkedIn Post: https://bit.ly/3H13nVX
“Case Studies That Close Sales” by Brian McCarthy: https://a.co/d/elHvmiM
“The Sponsor Magnet” by Justin Moore: https://a.co/d/dSPb8mK
Clients From Content Episode “People Like Your Content. Now What?”:https://youtu.be/PyoxIIR_PME?si=l53kj30poL7qge-r
Clients From Content Episode “How To Write A Daily Newsletter That Grows Your Business”: https://youtu.be/SaeEOnnVav4
To Connect with Maigen Thomas:
Free Website Evaluation: https://freewebsiteevaluation.com/
Website: https://maigenthomas.com/
LinkedIn: https://www.linkedin.com/in/maigen/
YouTube: https://www.youtube.com/@maigen
To connect with Josh Spector:
Newsletter: https://fortheinterested.com/subscribe/
Skill Sessions: https://joshspector.com/sessions/
Consulting: https://joshspector.com/consulting/
Twitter: https://twitter.com/jspector
Apply to be a guest on the show: https://joshspector.com/questions/
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Landing page tips for headlines, design, copy, and more.
My free Clients From Content newsletter --> https://fortheinterested.com/subscribe-yt/
9 things you'll learn in this episode:
00:00: Introduction
05:00: How to figure out what people need from your landing page
08:00: The most important question to ask yourself about your landing page
12:00: The most common mistake when it comes to social proof
15:00: How to create urgency on a landing page (without being dishonest)
19:00: A review of what's wrong with my membership landing page (and how I can improve it)
23:00: How to use a short video on a landing page
32:00: How to organize the sections of your landing page
38:00: How to use images on your landing page
40:00: The most important thing to test on a landing page
Show Notes:
Selling a course? Try these tactics: https://youtu.be/8fzqDPJp6BQ
How to craft the perfect offer (for you and your clients): https://youtu.be/YD4V64jp3IQ
To Connect with Blake Emal:
Website: https://pagetear.com/
LinkedIn: https://www.linkedin.com/in/uxblake/
Twitter: https://x.com/heyblake
To connect with Josh Spector:
Newsletter: https://fortheinterested.com/subscribe/
Skill Sessions: https://joshspector.com/sessions/
Consulting: https://joshspector.com/consulting/
Twitter: https://twitter.com/jspector
Apply to be a guest on the show: https://joshspector.com/questions/
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A behind-the-scenes peek at advice I gave my Clients From Content members.
Join 32,000 subscribers who read my newsletter --> https://fortheinterested.com/subscribe-yt/
To connect with Josh Spector:
Newsletter: https://fortheinterested.com/subscribe/
Skill Sessions: https://joshspector.com/sessions/
Consulting: https://joshspector.com/consulting/
Twitter: https://twitter.com/jspector
Apply to be a guest on the show: https://joshspector.com/questions/
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8 LinkedIn strategies to get more reach and clients.
More LinkedIn tips in my newsletter: https://fortheinterested.com/subscribe-yt/
00:00: Introduction
01:00: What the LinkedIn algorithm measures
03:00: Your LinkedIn connections are probably hurting your reach
05:00: Why you should engage with your own posts
08:00: What kind of images to use to get more reach
10:00: How to use LinkedIn search to grow your following
12:00: The surprising truth about sharing links in posts
14:00: The importance of the magic hour
15:00: How to make someone 85% more likely to see your posts
To connect with Josh Spector:
Newsletter: https://fortheinterested.com/subscribe/
Skill Sessions: https://joshspector.com/sessions/
Consulting: https://joshspector.com/consulting/
Twitter: https://twitter.com/jspector
Apply to be a guest on the show: https://joshspector.com/questions/
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Listen in as I review a client's course launch plan.
My free Clients From Content: 1-Page Masterclass: https://fortheinterested.com/subscribe-yt/
Things you'll learn in this episode:
03:00: 7 key concepts to remember when promoting a course
10:00: How to improve the headline on your sales page
15:00: Words to avoid on your sales page
19:00: A more powerful way to talk about the topic of your course
23:00: A clever way to use a LinkedIn poll to promote your course
27:00: How to write promotional emails your readers will love (even if they don't buy)
32:00: How to choose excerpts to share in your promotion
40:00: The one social post that should be part of any promotional campaign
To Connect with Daphne Gray-Grant:
Website: https://www.publicationcoach.com/
LinkedIn: https://www.linkedin.com/in/daphne-gray-grant-thepublicationcoach/
To connect with Josh Spector:
Newsletter: https://fortheinterested.com/subscribe/
Skill Sessions: https://joshspector.com/sessions/
Consulting: https://joshspector.com/consulting/
Twitter: https://twitter.com/jspector
Apply to be a guest on the show: https://joshspector.com/questions/
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Including one that's going to make you jealous.
Get a free Clients From Content skill session --> https://fortheinterested.com/subscribe-yt/
Things you'll learn in this episode:
01:00: How to make the most of free time in your business
04:00: A simple way to get someone to promote your newsletter every month
08:00: How to get someone you meet in person to subscribe to your newsletter
11:00: A ridiculous thing you can do to make it easier for people to
14:00: The most important shift to make on your sales page
16:00: How to give people a reason to hire you instead of someone else
18:00: A template you can use to speak to multiple audiences on one sales page
27:00 A unique way to monetize content
What to do (and not do) on your next sales call.
My free Clients From Content: 1-Page Masterclass: https://fortheinterested.com/subscribe-yt/
Things you'll learn in this episode:
1:00: How to avoid the 4 most common sales call mistakes
4:00: A perception-shifting definition of "sales"
11:00: Why every sales meeting should end early
13:00: How to approach a sales call with someone who isn't aware of what you do
17:00: Why you don't need to transition into an actual sales "pitch"
25:00: How to approach selling a year-long coaching package
31:00: The one slide you must have in your sales deck
32:00: Why objections are a good thing
36:00: How to incorporate AI use into sales
38:00: What to do if you feel uncomfortable selling
42:00: The "one last thing" attention grabber
Show Notes:
Clients from Content Podcast Episode: How To Get More Buyers: https://youtu.be/YRGBtRBg2Nc?si=_XkvOypWKhIYNeWd
Clients from Content Podcast Episode: How To Craft The Perfect Offer: https://youtu.be/YD4V64jp3IQ?si=Jn4N2EZFpTNpdgjK
To Connect with Brendan McAdams:
Website: https://www.kiinetics.com/
LinkedIn: https://www.linkedin.com/in/brendanmcadams/
To connect with Josh Spector:
Newsletter: https://fortheinterested.com/subscribe/
Skill Sessions: https://joshspector.com/sessions/
Consulting: https://joshspector.com/consulting/
Twitter: https://twitter.com/jspector
Apply to be a guest on the show: https://joshspector.com/questions/
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How to find and reach out to people you want to hire you.
My free Clients From Content: 1-Page Masterclass: https://fortheinterested.com/subscribe-yt/
Things you'll learn in this episode:
5:00: The most important factor in cold outreach success
8:00: How to use the concentric circle approach to cold outreach
12:00: A 6-step plan to find your ideal clients
14:00: An AI prompt that will help you find clients
21:00: The 6 most common cold email mistakes
25:00: How to write a cold email subject line
32:00: 5 ways you can get people to engage with your cold emails
36:00: What to do when people ignore your cold outreach
41:00: A "crazy" approach to cold outreach that worked for a realtor
Show Notes:
Blog Post - Take The First Step: https://joshspector.com/take-the-first-step/
Skill Session: The Relationship Builder:https://joshspector.com/sessions/
Clients from Content Podcast Episode: A PR Pro Reveals How To Get Media Coverage For Yourself: https://youtu.be/m88nJY7XB-Y?si=G9jmHWZNz-4kIIcV
Clients from Content Podcast Episode: How To Get Your Ideal Client’s Attention: https://youtu.be/cZBQfSj4Uvs?si=qOuLcMpBj-aT_jBE
To Connect with Seetha The Comic:
Website: https://www.seethathecomic.com/
Instagram: https://www.instagram.com/seethathecomic/
YouTube: https://www.youtube.com/channel/UC9aheJzSX5A2Uuz5--Kd-wQ
Facebook: https://www.facebook.com/seetharaman.radhakrishnan
To connect with Josh Spector:
Newsletter: https://fortheinterested.com/subscribe/
Skill Sessions: https://joshspector.com/sessions/
Consulting: https://joshspector.com/consulting/
Twitter: https://twitter.com/jspector
Apply to be a guest on the show: https://joshspector.com/questions/
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What to do when people enjoy your content.
My free Clients From Content: 1-Page Masterclass: https://fortheinterested.com/subscribe-yt/
Things you'll learn in this episode:
02:00: The first two questions to ask yourself about your content
06:00: Why I changed the title of my podcast
18:00: 2 growth questions every content creation should ask themselves
19:00: 5 ways to clarify who your content is for
25:00: How I use my podcast to get clients
31:00: How to create a growth loop for your podcast
37:00: What a personal archive is and why everyone should create one
Show Notes:
Clients from Content: How To Craft The Perfect Offer: https://youtu.be/YD4V64jp3IQ?si=o7Vf0BATBs0StHOa
Clients from Content: How To Get Clients From Your Podcast: https://youtu.be/4OtQQd9QP0M?si=bEiZ2mMx5cEPxUwt
How To Build A Notecard System That Powers Your Creations: https://fortheinterested.com/how-to-build-a-notecard-system-that-powers-your-creations/
Cultish Creative Podcast Episode with Josh: https://youtu.be/TOnluvD8kM8?si=3xI0hOHo8wXrCRYL
The Notebook: A History of Thinking on Paper: https://amzn.to/4leygWg
To Connect with Matt Zeigler:
Website/Newsletter: https://cultishcreative.com/
LinkedIn: https://www.linkedin.com/in/matt-zeigler/
Twitter: https://x.com/CultishCreative
To connect with Josh Spector:
Newsletter: https://fortheinterested.com/subscribe/
Clients from Content Program: https://joshspector.com/program/
Skill Sessions: https://joshspector.com/sessions/
Twitter: https://twitter.com/jspector
Apply to be a guest on the show: https://joshspector.com/questions/
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How to get feedback, improve your course sales page, and surface buyers.
My free Clients From Content: 1-Page Masterclass --> https://fortheinterested.com/subscribe-yt/
Things you'll learn in this episode:
01:00: How to get feedback from course buyers
05:00: What to say to get more people to fill out a survey
09:00: How I'd rewrite a course sales page
11:00: The dangers of using the word "learn"
24:00 When to share your personal story with your audience (and when not to)
27:00: The email subject line I used to offer a discount to my audience
30:00: How to use LinkedIn polls to surface potential buyers
How to set a newsletter up and get your first 100 subscribers.
My free Clients From Content: 1-Page Masterclass: https://fortheinterested.com/subscribe-yt/
Things you'll learn in this episode:
04:00: The first big decision to make when you build an email list
08:00: 5 things to consider when choosing an email service provider
17:00: Why you don't need to be intimidated by the technical process of setting up a newsletter
24:00: How to handle email addresses you collected before you had an email list
28:00: How to get your first 100 newsletter subscribers
36:00: 5 places to promote your newsletter that take less than 10 minutes to set up
39:00: The real reason you should write a newsletter
45:00: 6 reasons people will share your newsletter
49:00: How to turn one newsletter issue into 20 issues
Show Notes:
Kit.com: https://kit.com/
To Connect with Mark Wigginton:
Website: https://focusingonresults.com/
Linkedin: https://www.linkedin.com/in/focusingonresults/
To connect with Josh Spector:
Newsletter: https://fortheinterested.com/subscribe/
Skill Sessions: https://joshspector.com/sessions/
Consulting: https://joshspector.com/consulting/
Twitter: https://twitter.com/jspector
Apply to be a guest on the show: https://joshspector.com/questions/
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A step-by-step guide from someone who got me to buy one.
My free Clients From Content: 1-Page Masterclass: https://fortheinterested.com/subscribe-yt/
Things you'll learn in this episode:
02:00: The difference between a paid partnership and traditional ads
13:00: The most important thing NOT to do if you offer paid partnerships
14:00: The first 3 things to do if you want to offer paid partnerships
23:00: What to include in a partnership proposal
27:00: Partners aren't paying for what you think they're paying for
33:00: How (and why) to incorporate a video into your proposal
42:00: How to figure out what to charge for a partnership
47:00: The 3 most effective ways to attract partner leads
Show Notes:
Christopher Nguyen, Founder of UX Playbook: https://bit.ly/413lRLu
LaShonda Brown: https://www.youtube.com/@LaShondaMBrown
Double Your Price by David Falzani: https://amzn.to/3EJiOAI
Oversubscribed by Daniel Priestley: https://amzn.to/3X9hQnD
To Connect with Lex Roman:
Newsletters: https://lexroman.com/newsletters
LinkedIn: https://www.linkedin.com/in/lexroman/
To connect with Josh Spector:
Newsletter: https://fortheinterested.com/subscribe/
Skill Sessions: https://joshspector.com/sessions/
Consulting: https://joshspector.com/consulting/
Twitter: https://twitter.com/jspector
Apply to be a guest on the show: https://joshspector.com/questions/
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How to get your ideal clients to buy.
My free Clients From Content: 1-Page Masterclass: https://fortheinterested.com/subscribe-yt/
12 things you'll learn in this episode:
04:00: The most important thing to learn when interviewing your customers
09:00: How to apply the "jobs to be done" theory to your product
13:00: The difference between understanding buyers and understanding why they bought a product
19:00: How to combine customer research with customer conversations you already have
24:00: The two questions I ask everyone who buys from me
27:00: 3 powerful questions to ask in a customer discovery call
33:00: 3 assumptions marketers make that are usually wrong
41:00: The one thing you should assume drives most customer decisions
46:00: How to get more conversions from your headlines
47:00: How to improve your call to action
50:00: The best way to improve your email list signup page
1:01:00: The best news perfectionists will ever hear
Show Notes:
The Innovator's Dilemma by Clayton M. Christensen: https://amzn.to/4jHcAkR
The Innovators Solution by Clayton M. Christensen and Michael E. Raynor: https://amzn.to/4jCvwBn
Breakthrough Advertising by Eugene Schwartz: https://amzn.to/3CLDerZ
To Connect with Katelyn Bourgoin:
Website: https://learnwhywebuy.com/
Twitter: https://x.com/KateBour
LinkedIn: https://www.linkedin.com/in/katebour/
To connect with Josh Spector:
Newsletter: https://fortheinterested.com/subscribe/
Skill Sessions: https://joshspector.com/sessions/
Consulting: https://joshspector.com/consulting/
Twitter: https://twitter.com/jspector
Apply to be a guest on the show: https://joshspector.com/questions/
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This is how you build a media company.
My free Clients From Content: 1-Page Masterclass: https://fortheinterested.com/subscribe-yt/
Things you'll learn in this episode:
00:00: Introduction
07:00: How to use emotional brainstorming to create a successful newsletter
13:00: Two newsletter format that work in any niche
18:00: 4 ways to create a newsletter/social media flywheel
30:00: Never be the only evangelist for your brand
32:00: 5 times you need to be visible as a founder (even if you're not the face of your brand)
38:00: A must-read book for anyone who plans to sell merchandise
47:00: The story of Dad Gang
48:00: How to sell branded merchandise
Show Notes:
Zarna Garg Episode: https://youtu.be/TGmTVySCCIQ?si=y-CEXkyLJlaxvPF_
This Is Not a T-Shirt: A Brand, a Culture, a Community--a Life in Streetwear by Bobby Hundreds: https://amzn.to/4jq9v8E
To Connect with Rob:
Website:https://www.wtfdivorce.com/
Instagram: https://instagram.com/wtfdivorce
Podcast: https://podcasts.apple.com/us/podcast/wtf-divorce/id1592952913
To connect with Josh Spector:
Newsletter: https://fortheinterested.com/subscribe/
Skill Sessions: https://joshspector.com/sessions/
Consulting: https://joshspector.com/consulting/
Twitter: https://twitter.com/jspector
Apply to be a guest on the show: https://joshspector.com/questions/
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10 updates about the past, present, and future of this show.
A crash course in content monetization.
My free Clients From Content: 1-Page Masterclass: https://fortheinterested.com/subscribe-yt/
Things you'll learn in this episode:
00:00: Introduction
01:00: How to monetize your audience when there's no obvious product to sell them
11:00: How to avoid getting bored talking about the same topics in your content all the time
19:00: What to do if you have multiple different business ideas within the same niche
26:00: How to balance your high-ticket and low-ticket offers
34:00: How to start selling sponsorships
To connect with Josh Spector:
Newsletter: https://fortheinterested.com/subscribe/
Skill Sessions: https://joshspector.com/sessions/
Consulting: https://joshspector.com/consulting/
Twitter: https://twitter.com/jspector
Apply to be a guest on the show: https://joshspector.com/questions/
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Struggling to get the right clients? This can help.
My free Clients From Content: 1-Page Masterclass --> https://fortheinterested.com/subscribe-yt/
8 things you'll learn in this episode:
00:00: Introduction
02:00: Why you need to be careful what you optimize for
05:00: 6 things to do if your audience isn't growing
09:00: 6 simple ways to borrow other people's audiences
20:00: Everyone falls into one of two categories when it comes to audience growth
24:00: The biggest reason an audience doesn't buy
35:00: 3 ways to convert more leads into sales
40:00: 3 counterintuitive ways to make your product more valuable
55:00: 5 ways to boost the perceived value of a course you sell
Show Notes:
The Two Ways To Grow Your Audience: Do More or Do Less
To Connect with Sally Ivester:
Website: https://www.hisallyivester.com
TikTok: https://tiktok.com/@hisallyivester
Instagram: https://instagram.com/hisallyivester
To connect with Josh Spector:
Newsletter: https://fortheinterested.com/subscribe/
Skill Sessions: https://joshspector.com/sessions/
Consulting: https://joshspector.com/consulting/
Twitter: https://twitter.com/jspector
Apply to be a guest on the show: https://joshspector.com/questions/
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