Listen in as I review a client's course launch plan.
My free Clients From Content: 1-Page Masterclass: https://fortheinterested.com/subscribe-yt/
Things you'll learn in this episode:
03:00: 7 key concepts to remember when promoting a course
10:00: How to improve the headline on your sales page
15:00: Words to avoid on your sales page
19:00: A more powerful way to talk about the topic of your course
23:00: A clever way to use a LinkedIn poll to promote your course
27:00: How to write promotional emails your readers will love (even if they don't buy)
32:00: How to choose excerpts to share in your promotion
40:00: The one social post that should be part of any promotional campaign
To Connect with Daphne Gray-Grant:
Website: https://www.publicationcoach.com/
LinkedIn: https://www.linkedin.com/in/daphne-gray-grant-thepublicationcoach/
To connect with Josh Spector:
Newsletter: https://fortheinterested.com/subscribe/
Skill Sessions: https://joshspector.com/sessions/
Consulting: https://joshspector.com/consulting/
Twitter: https://twitter.com/jspector
Apply to be a guest on the show: https://joshspector.com/questions/
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Including one that's going to make you jealous.
Get a free Clients From Content skill session --> https://fortheinterested.com/subscribe-yt/
Things you'll learn in this episode:
01:00: How to make the most of free time in your business
04:00: A simple way to get someone to promote your newsletter every month
08:00: How to get someone you meet in person to subscribe to your newsletter
11:00: A ridiculous thing you can do to make it easier for people to
14:00: The most important shift to make on your sales page
16:00: How to give people a reason to hire you instead of someone else
18:00: A template you can use to speak to multiple audiences on one sales page
27:00 A unique way to monetize content
What to do (and not do) on your next sales call.
My free Clients From Content: 1-Page Masterclass: https://fortheinterested.com/subscribe-yt/
Things you'll learn in this episode:
1:00: How to avoid the 4 most common sales call mistakes
4:00: A perception-shifting definition of "sales"
11:00: Why every sales meeting should end early
13:00: How to approach a sales call with someone who isn't aware of what you do
17:00: Why you don't need to transition into an actual sales "pitch"
25:00: How to approach selling a year-long coaching package
31:00: The one slide you must have in your sales deck
32:00: Why objections are a good thing
36:00: How to incorporate AI use into sales
38:00: What to do if you feel uncomfortable selling
42:00: The "one last thing" attention grabber
Show Notes:
Clients from Content Podcast Episode: How To Get More Buyers: https://youtu.be/YRGBtRBg2Nc?si=_XkvOypWKhIYNeWd
Clients from Content Podcast Episode: How To Craft The Perfect Offer: https://youtu.be/YD4V64jp3IQ?si=Jn4N2EZFpTNpdgjK
To Connect with Brendan McAdams:
Website: https://www.kiinetics.com/
LinkedIn: https://www.linkedin.com/in/brendanmcadams/
To connect with Josh Spector:
Newsletter: https://fortheinterested.com/subscribe/
Skill Sessions: https://joshspector.com/sessions/
Consulting: https://joshspector.com/consulting/
Twitter: https://twitter.com/jspector
Apply to be a guest on the show: https://joshspector.com/questions/
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How to find and reach out to people you want to hire you.
My free Clients From Content: 1-Page Masterclass: https://fortheinterested.com/subscribe-yt/
Things you'll learn in this episode:
5:00: The most important factor in cold outreach success
8:00: How to use the concentric circle approach to cold outreach
12:00: A 6-step plan to find your ideal clients
14:00: An AI prompt that will help you find clients
21:00: The 6 most common cold email mistakes
25:00: How to write a cold email subject line
32:00: 5 ways you can get people to engage with your cold emails
36:00: What to do when people ignore your cold outreach
41:00: A "crazy" approach to cold outreach that worked for a realtor
Show Notes:
Blog Post - Take The First Step: https://joshspector.com/take-the-first-step/
Skill Session: The Relationship Builder:https://joshspector.com/sessions/
Clients from Content Podcast Episode: A PR Pro Reveals How To Get Media Coverage For Yourself: https://youtu.be/m88nJY7XB-Y?si=G9jmHWZNz-4kIIcV
Clients from Content Podcast Episode: How To Get Your Ideal Client’s Attention: https://youtu.be/cZBQfSj4Uvs?si=qOuLcMpBj-aT_jBE
To Connect with Seetha The Comic:
Website: https://www.seethathecomic.com/
Instagram: https://www.instagram.com/seethathecomic/
YouTube: https://www.youtube.com/channel/UC9aheJzSX5A2Uuz5--Kd-wQ
Facebook: https://www.facebook.com/seetharaman.radhakrishnan
To connect with Josh Spector:
Newsletter: https://fortheinterested.com/subscribe/
Skill Sessions: https://joshspector.com/sessions/
Consulting: https://joshspector.com/consulting/
Twitter: https://twitter.com/jspector
Apply to be a guest on the show: https://joshspector.com/questions/
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What to do when people enjoy your content.
My free Clients From Content: 1-Page Masterclass: https://fortheinterested.com/subscribe-yt/
Things you'll learn in this episode:
02:00: The first two questions to ask yourself about your content
06:00: Why I changed the title of my podcast
18:00: 2 growth questions every content creation should ask themselves
19:00: 5 ways to clarify who your content is for
25:00: How I use my podcast to get clients
31:00: How to create a growth loop for your podcast
37:00: What a personal archive is and why everyone should create one
Show Notes:
Clients from Content: How To Craft The Perfect Offer: https://youtu.be/YD4V64jp3IQ?si=o7Vf0BATBs0StHOa
Clients from Content: How To Get Clients From Your Podcast: https://youtu.be/4OtQQd9QP0M?si=bEiZ2mMx5cEPxUwt
How To Build A Notecard System That Powers Your Creations: https://fortheinterested.com/how-to-build-a-notecard-system-that-powers-your-creations/
Cultish Creative Podcast Episode with Josh: https://youtu.be/TOnluvD8kM8?si=3xI0hOHo8wXrCRYL
The Notebook: A History of Thinking on Paper: https://amzn.to/4leygWg
To Connect with Matt Zeigler:
Website/Newsletter: https://cultishcreative.com/
LinkedIn: https://www.linkedin.com/in/matt-zeigler/
Twitter: https://x.com/CultishCreative
To connect with Josh Spector:
Newsletter: https://fortheinterested.com/subscribe/
Clients from Content Program: https://joshspector.com/program/
Skill Sessions: https://joshspector.com/sessions/
Twitter: https://twitter.com/jspector
Apply to be a guest on the show: https://joshspector.com/questions/
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How to get feedback, improve your course sales page, and surface buyers.
My free Clients From Content: 1-Page Masterclass --> https://fortheinterested.com/subscribe-yt/
Things you'll learn in this episode:
01:00: How to get feedback from course buyers
05:00: What to say to get more people to fill out a survey
09:00: How I'd rewrite a course sales page
11:00: The dangers of using the word "learn"
24:00 When to share your personal story with your audience (and when not to)
27:00: The email subject line I used to offer a discount to my audience
30:00: How to use LinkedIn polls to surface potential buyers
How to set a newsletter up and get your first 100 subscribers.
My free Clients From Content: 1-Page Masterclass: https://fortheinterested.com/subscribe-yt/
Things you'll learn in this episode:
04:00: The first big decision to make when you build an email list
08:00: 5 things to consider when choosing an email service provider
17:00: Why you don't need to be intimidated by the technical process of setting up a newsletter
24:00: How to handle email addresses you collected before you had an email list
28:00: How to get your first 100 newsletter subscribers
36:00: 5 places to promote your newsletter that take less than 10 minutes to set up
39:00: The real reason you should write a newsletter
45:00: 6 reasons people will share your newsletter
49:00: How to turn one newsletter issue into 20 issues
Show Notes:
Kit.com: https://kit.com/
To Connect with Mark Wigginton:
Website: https://focusingonresults.com/
Linkedin: https://www.linkedin.com/in/focusingonresults/
To connect with Josh Spector:
Newsletter: https://fortheinterested.com/subscribe/
Skill Sessions: https://joshspector.com/sessions/
Consulting: https://joshspector.com/consulting/
Twitter: https://twitter.com/jspector
Apply to be a guest on the show: https://joshspector.com/questions/
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A step-by-step guide from someone who got me to buy one.
My free Clients From Content: 1-Page Masterclass: https://fortheinterested.com/subscribe-yt/
Things you'll learn in this episode:
02:00: The difference between a paid partnership and traditional ads
13:00: The most important thing NOT to do if you offer paid partnerships
14:00: The first 3 things to do if you want to offer paid partnerships
23:00: What to include in a partnership proposal
27:00: Partners aren't paying for what you think they're paying for
33:00: How (and why) to incorporate a video into your proposal
42:00: How to figure out what to charge for a partnership
47:00: The 3 most effective ways to attract partner leads
Show Notes:
Christopher Nguyen, Founder of UX Playbook: https://bit.ly/413lRLu
LaShonda Brown: https://www.youtube.com/@LaShondaMBrown
Double Your Price by David Falzani: https://amzn.to/3EJiOAI
Oversubscribed by Daniel Priestley: https://amzn.to/3X9hQnD
To Connect with Lex Roman:
Newsletters: https://lexroman.com/newsletters
LinkedIn: https://www.linkedin.com/in/lexroman/
To connect with Josh Spector:
Newsletter: https://fortheinterested.com/subscribe/
Skill Sessions: https://joshspector.com/sessions/
Consulting: https://joshspector.com/consulting/
Twitter: https://twitter.com/jspector
Apply to be a guest on the show: https://joshspector.com/questions/
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How to get your ideal clients to buy.
My free Clients From Content: 1-Page Masterclass: https://fortheinterested.com/subscribe-yt/
12 things you'll learn in this episode:
04:00: The most important thing to learn when interviewing your customers
09:00: How to apply the "jobs to be done" theory to your product
13:00: The difference between understanding buyers and understanding why they bought a product
19:00: How to combine customer research with customer conversations you already have
24:00: The two questions I ask everyone who buys from me
27:00: 3 powerful questions to ask in a customer discovery call
33:00: 3 assumptions marketers make that are usually wrong
41:00: The one thing you should assume drives most customer decisions
46:00: How to get more conversions from your headlines
47:00: How to improve your call to action
50:00: The best way to improve your email list signup page
1:01:00: The best news perfectionists will ever hear
Show Notes:
The Innovator's Dilemma by Clayton M. Christensen: https://amzn.to/4jHcAkR
The Innovators Solution by Clayton M. Christensen and Michael E. Raynor: https://amzn.to/4jCvwBn
Breakthrough Advertising by Eugene Schwartz: https://amzn.to/3CLDerZ
To Connect with Katelyn Bourgoin:
Website: https://learnwhywebuy.com/
Twitter: https://x.com/KateBour
LinkedIn: https://www.linkedin.com/in/katebour/
To connect with Josh Spector:
Newsletter: https://fortheinterested.com/subscribe/
Skill Sessions: https://joshspector.com/sessions/
Consulting: https://joshspector.com/consulting/
Twitter: https://twitter.com/jspector
Apply to be a guest on the show: https://joshspector.com/questions/
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This is how you build a media company.
My free Clients From Content: 1-Page Masterclass: https://fortheinterested.com/subscribe-yt/
Things you'll learn in this episode:
00:00: Introduction
07:00: How to use emotional brainstorming to create a successful newsletter
13:00: Two newsletter format that work in any niche
18:00: 4 ways to create a newsletter/social media flywheel
30:00: Never be the only evangelist for your brand
32:00: 5 times you need to be visible as a founder (even if you're not the face of your brand)
38:00: A must-read book for anyone who plans to sell merchandise
47:00: The story of Dad Gang
48:00: How to sell branded merchandise
Show Notes:
Zarna Garg Episode: https://youtu.be/TGmTVySCCIQ?si=y-CEXkyLJlaxvPF_
This Is Not a T-Shirt: A Brand, a Culture, a Community--a Life in Streetwear by Bobby Hundreds: https://amzn.to/4jq9v8E
To Connect with Rob:
Website:https://www.wtfdivorce.com/
Instagram: https://instagram.com/wtfdivorce
Podcast: https://podcasts.apple.com/us/podcast/wtf-divorce/id1592952913
To connect with Josh Spector:
Newsletter: https://fortheinterested.com/subscribe/
Skill Sessions: https://joshspector.com/sessions/
Consulting: https://joshspector.com/consulting/
Twitter: https://twitter.com/jspector
Apply to be a guest on the show: https://joshspector.com/questions/
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10 updates about the past, present, and future of this show.
A crash course in content monetization.
My free Clients From Content: 1-Page Masterclass: https://fortheinterested.com/subscribe-yt/
Things you'll learn in this episode:
00:00: Introduction
01:00: How to monetize your audience when there's no obvious product to sell them
11:00: How to avoid getting bored talking about the same topics in your content all the time
19:00: What to do if you have multiple different business ideas within the same niche
26:00: How to balance your high-ticket and low-ticket offers
34:00: How to start selling sponsorships
To connect with Josh Spector:
Newsletter: https://fortheinterested.com/subscribe/
Skill Sessions: https://joshspector.com/sessions/
Consulting: https://joshspector.com/consulting/
Twitter: https://twitter.com/jspector
Apply to be a guest on the show: https://joshspector.com/questions/
Intro Music Provided By Uppbeat
Struggling to get the right clients? This can help.
My free Clients From Content: 1-Page Masterclass --> https://fortheinterested.com/subscribe-yt/
8 things you'll learn in this episode:
00:00: Introduction
02:00: Why you need to be careful what you optimize for
05:00: 6 things to do if your audience isn't growing
09:00: 6 simple ways to borrow other people's audiences
20:00: Everyone falls into one of two categories when it comes to audience growth
24:00: The biggest reason an audience doesn't buy
35:00: 3 ways to convert more leads into sales
40:00: 3 counterintuitive ways to make your product more valuable
55:00: 5 ways to boost the perceived value of a course you sell
Show Notes:
The Two Ways To Grow Your Audience: Do More or Do Less
To Connect with Sally Ivester:
Website: https://www.hisallyivester.com
TikTok: https://tiktok.com/@hisallyivester
Instagram: https://instagram.com/hisallyivester
To connect with Josh Spector:
Newsletter: https://fortheinterested.com/subscribe/
Skill Sessions: https://joshspector.com/sessions/
Consulting: https://joshspector.com/consulting/
Twitter: https://twitter.com/jspector
Apply to be a guest on the show: https://joshspector.com/questions/
Intro Music Provided By Uppbeat
Simple ways to improve the look of your creations without hiring a designer.
My free Clients From Content: 1-Page Masterclass: https://fortheinterested.com/subscribe-yt/
8 things you'll learn in this episode:
02:00: How to audit your current designs in 10 minutes
05:00: How to choose fonts and colors
11:00: An unexpected place to find design inspiration
17:00: The 3 biggest decisions to make when designing your brand
25:00: The one mistake that will doom your rebrand
30:00: How to design your brand when you're not sure what your brand even is
32:00: How to decide when to rebrand
37:00: A huge list of design tools to help you
Show Notes:
Tools:
Design: https://www.figma.com/
Canva: https://www.canva.com/
Photos/Visuals: https://visualelectric.com/
Fonts: https://fonts.google.com/
Fonts: https://fontshare.com/
Fonts: https://www.myfonts.com/
Fonts: https://www.latinotype.com/
Colors: https://colorai.app/
Colors: https://www.realtimecolors.com/
Copy: https://www.typingmind.com/
Moodboard: https://www.playbook.com/
Mind Mapping: https://whimsical.com/
Headshots/Photography: https://photoai.com/
Newsletter: https://kit.com/
Website Design: https://www.framer.com/
Books:
The Brand Gap by Marty Neumeier: https://amzn.to/4icgIIK
Building a StoryBrand by Donald Miller: https://amzn.to/4ik2dT9
Thinking with Type by Ellen Lupton: https://amzn.to/3VoGyiS
To Connect with Nate Kadlac:
Website: https://www.kadlac.com/
To connect with Josh Spector:
Newsletter: https://fortheinterested.com/subscribe/
Skill Sessions: https://joshspector.com/sessions/
Consulting: https://joshspector.com/consulting/
Twitter: https://twitter.com/jspector
Apply to be a guest on the show: https://joshspector.com/questions/
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What to offer, how to deliver it, and how to communicate it.
My free Clients From Content: 1-Page Masterclass: https://fortheinterested.com/subscribe-yt/
9 things you'll learn in this episode:
03:00 - The most important thing to beware of when defining your niche
08:00 - Why I ask clients to write down their answers to my questions
13:00 - How choosing a nemesis helps you attract your ideal clients
14:00 - A simple exercise to identify your own superpower
25:00 - How to turn a discovery call into a client
27:00 - How to choose the way you want to work with clients
35:00 - 7 key questions to ask yourself when creating an offer
41:00 - The biggest misconception about paid communities
46:00 - 5 keys to structuring a successful recurring revenue product
Show Notes:
Oversubscribed: How To Get People Lining Up To Do Business With You by Daniel Priestly: https://amzn.to/4fINM9o
To Connect with Jessica Williams:
Website: https://techbizgurl.com/
Twitter: http://twitter.com/techbizgurl
LinkedIn: http://linkedin.com/in/jessicalavernewilliams
Instagram: http://instagram.com/techbizgurl
Facebook: http://www.facebook.com/techbizgurl
Jess Picks Newsletter: https://techbizgurl.com/jesspicks/
To connect with Josh Spector:
Newsletter: https://fortheinterested.com/subscribe/
Skill Sessions: https://joshspector.com/sessions/
Consulting: https://joshspector.com/consulting/
Twitter: https://twitter.com/jspector
Apply to be a guest on the show: https://joshspector.com/questions/
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Listen in on one of my group coaching calls!
My free Clients From Content: 1-Page Masterclass --> https://fortheinterested.com/subscribe-yt/
7 things you'll learn in this episode:
1. A no-brainer option you should include in your newsletter if your readers want to reach your other readers
It's at the 3-minute mark.
2. A behind-the-scenes look at how I turn my sent emails into social content
It's at the 8-minute mark.
3. The most valuable questions to ask your audience in a survey
It's at the 12-minute mark.
4. The golden rule of understanding survey responses
It's at the 15-minute mark.
5. What to do instead of offering discounts
It's at the 25-minute mark.
6. Exactly what to say in the first email you send to people who join your email list
It's at the 40-minute mark.
7. How one tiny mindset shift can help you overcome imposter syndrome.
It's at the 45-minute mark.
What to post on LinkedIn, how to optimize your profile, and how to use direct messages.
My free Clients From Content: 1-Page Masterclass --> https://fortheinterested.com/subscribe-yt/
11 things you'll learn in this episode:
03:00: Are you optimizing for the wrong clients? (Probably.)
09:00: The most common LinkedIn bio mistake
10:00: How LinkedIn influencers use their header images
12:00: A clever way to make your featured link more prominent
14:00: The 4 questions you need to ask yourself about your LinkedIn profile
22:00: How asking yourself one question can make ALL your content better
25:00: A crash course in how the LinkedIn algorithm works
32:00: The 5 types of content to post if you want to get clients
42:00: The surprising place to find some of your best content ideas
48:00: When to ignore what the algorithm wants
53:00: 6 ways to use direct messages to get clients (without being annoying or spammy)
Show Notes:
Cheryl Tan’s LinkedIn Profile: https://www.linkedin.com/in/cheryltanmedia/
I Want To Know Justin Welsh Episode: https://youtu.be/sDLGQR5c4NQ?si=c7eINTy9E6VwFy28
To connect with Cheryl Tan:
Website: https://cheryltanmedia.com/
Camera Ready Newsletter: https://cheryltanmedia.com/newsletter/
LinkedIn: https://www.linkedin.com/in/cheryltanmedia/
YoutTube: https://www.youtube.com/cheryltan
To connect with Josh Spector:
Newsletter: https://fortheinterested.com/subscribe/
Skill Sessions: https://joshspector.com/sessions/
Consulting: https://joshspector.com/consulting/
Twitter: https://twitter.com/jspector
Apply to be a guest on the show: https://joshspector.com/questions/
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My favorite podcast growth expert shares a step-by-step guide.
My free Clients From Content: 1-Page Masterclass --> https://fortheinterested.com/subscribe-yt/
14 things you'll learn in this episode:
02:00: 3 things to do in the month before you launch a podcast
04:00: The most important goal for your podcast (that most podcasters overlook)
05:00: How to reverse engineer a marketing strategy for your podcast
13:00: 3 things to do when your podcast growth has flatlined
19:00: The easiest way to grow your podcast
26:00: How to convert 5 of your 500 podcast listeners into clients
37:00: How to turn podcast listeners into email subscribers
39:00: The single best way to pick a show format
42:00: The single best way to pick a show name
43:00: The single best way to create episode titles
46:00: The single best way to create podcast cover art
48:00: The single best way to write episode descriptions
49:00: The single best tip for show intros
52:00: The single best way to use social media to grow your podcast
Show Notes:
Podcast Marketing Academy Audit: https://earsaudit.scoreapp.com/
Podcast Marketing Trends Explained: https://podcastmarketingacademy.com/podcast-marketing-trends-explained/
To Connect with Jeremy Enns:
Website: https://podcastmarketingacademy.com/josh/
To connect with Josh Spector:
Newsletter: https://fortheinterested.com/subscribe/
Skill Sessions: https://joshspector.com/sessions/
Consulting: https://joshspector.com/consulting/
Twitter: https://twitter.com/jspector
Apply to be a guest on the show: https://joshspector.com/questions/
Intro Music Provided By Uppbeat
Newsletter and social media growth strategies I've never shared before.
Proven strategies to get clients from your content: https://fortheinterested.com/subscribe-yt/
8 things you'll learn in this episode:
05:00 - Five newsletter growth strategies I've never shared before
17:00 - What Rick Rubin said to Johnny Cash when they started working together
21:00 - How to make sure you optimize for the right goal (and the right goal is rarely more followers)
24:00 - How to estimate the size of your target audience
28:00 - The best book I've ever read about audience growth
31:00 - 4 ways to attract more social media followers (that are rarely talked about)
39:00 - Why most creators take the wrong lesson from what works for other creators
40:00 - 4 ways to create more innovative content
Show Notes:
I Want To Know Zarna Garg Episode: https://youtu.be/TGmTVySCCIQ?si=3qbWhMnO_y9tzENP
I Want To Know Dylan Redikop Episode: https://youtu.be/r9aCr1sS1TI?si=KLpyUo_ICDlRKxLh
I Want To Know Justin Moore Episode: https://youtu.be/nvm5wQnBofM?si=TTqr5TC3A-OADwrg
I Want To Know Jamie Northrup Episode: https://youtu.be/eGjqB16eEGQ?si=s2iqu2r-w4dJA8s9
I Want To Know Justin Welsh Episode: https://youtu.be/sDLGQR5c4NQ?si=FEUI6vAh_RN_em6E
“Tribes” by Seth Godin: https://amzn.to/3XsfrUy
To Connect with Jerrica Long:
The Laugh Strategy Newsletter: https://the-laugh-strategy.beehiiv.com/subscribe
LinkedIn: https://www.linkedin.com/in/jerricalong/
To connect with Josh Spector:
Newsletter: https://fortheinterested.com/subscribe/
Skill Sessions: https://joshspector.com/sessions/
Consulting: https://joshspector.com/consulting/
Twitter: https://twitter.com/jspector
Apply to be a guest on the show: https://joshspector.com/questions/
Intro Music Provided By Uppbeat
Listen in on one of my private group coaching calls!
Proven strategies to get customers from your content: https://fortheinterested.com/subscribe-yt/
7 things you'll learn in this episode:
1. A reason NOT to offer a money back guarantee.
It's at the 1-minute mark.
2. Guarantees you can offer instead of a money back guarantee.
It's at the 4-minute mark.
3. How to figure out if not offering a money back guarantee is costing you customers.
It's at the 6-minute mark.
4. How to turn your free content into a paid product (and what to charge for it).
It's at the 9-minute mark.
5. Does EVERYTHING you offer need to be featured on your website?
It's at the 17-minute mark.
6. How big the price difference should be between multiple products you offer.
It's at the 22-minute mark.
7. How to rewrite your sales page to make it more clear.
It's at the 24-minute mark.
