In 2024, global social commerce sales hit an estimated $1.3 trillion — and by 2028, that number is expected to nearly double. What’s fueling this surge? Not traditional supply chains, but short videos, viral trends, and influencer-driven demand. In this episode, host Kate Foronda unpacks how platforms like TikTok, Instagram, and YouTube are becoming the new global storefronts — transforming how products are discovered, sold, and shipped across borders. From a beauty product going viral ...
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