Unlocking the power of influence.
In this episode of the CIM Marketing Podcast, host Ben Walker dives into the fast-paced, ever-evolving landscape of influencer marketing. He’s joined by Kristian Sturt, Director of Colossal Influence, and Cerys Gardiner, former Catalyst Youth Columnist and Marketing Manager at Medichecks.
Together, they unpack the strategies you need to know to build authentic influencer partnerships, leverage AI and identify the right creators to drive brand growth. From micro-influencers to brand safety, this episode is packed with actionable insights for marketers looking to stay ahead of the curve and create high impact partnerships
This podcast will:
• Explore the key trends in influencer marketing
• Reveal the power of niche and micro influencers
• Show how to respond when influencers go rogue
Want to know more? Check out the CIM Content hub now for all things marketing.
Unlocking the power of influence.
This Tuesday 24th June, we’ll be exploring the dynamic world of influencers. We’ll be cutting through the noise to bring you everything you need to know, from the impact of AI to the latest creators (and brands) getting the relationship right.
Tune in to uncover the practical secrets behind building high-impact partnerships, managing influencer relationships and protecting your brand. Plus, top tips on how to find an influencer that aligns with your brand values and why authenticity is key for growth.
Can’t wait for Tuesday’s full episode? Check out the CIM Content hub now for all things marketing.
In our latest episode, our expert panel dives deep into the unique challenges facing today's Chief Marketing Officers. We ask whether the deck is stacked against CMOs and offer practical strategies for marketing leaders to tip the odds in their favour.
Listeners will gain valuable insights into effectively communicating marketing's value to the boardroom, building strong collaborative relationships with finance and sales teams, and, crucially, why it’s essential to position marketing as a strategic investment that drives growth, not simply a cost centre.
Featuring insightful perspectives from Sandrine Desbarbieux-Lloyd, Robert Stevens, and Kamila Miller, this episode explores the pressures of delivering results amidst evolving expectations and organisational silos.
This podcast will:
Listen now to find out more.
Gain even more insights into marketing topics on the CIM Content hub now.
In our upcoming episode coming on Tuesday 20th May, our expert panel dives deep into the unique challenges facing today's Chief Marketing Officers. We ask whether the deck is stacked against CMOs and offer practical strategies for marketing leaders to tip the odds in their favour.
The full episode will give listeners valuable insights into effectively communicating marketing's value to the boardroom, building strong collaborative relationships with finance and sales teams, and, crucially, why it’s essential to position marketing as a strategic investment that drives growth, not simply a cost centre.
Can’t wait for Tuesday’s full episode? Check out the CIM Content hub now for all things marketing.
Tune in for a sneak peek at the latest edition of Catalyst magazine, a deep dive into marketing's professionalism problem and more...
In our latest episode, join host Ben Walker as he delves into crucial research on professional standards in marketing. He's joined by Morag Cuddeford-Jones, editor of Catalyst, alongside roundtable participants Hayley Knight, group head of marketing and business development at MEC Consulting and Philip Ricketts, wholesale commercial director at Royal Mail. Discover key insights from the recent CIM study, originally featured in our "Big Conversation," and learn actionable strategies for marketers to elevate the profession's reputation.
Plus, get a sneak peek at the exclusive content in the latest issue of Catalyst where we cover everything from navigating cookie compliance to the intricacies of pharmaceutical marketing. Don't miss our inspiring profile on Simon Gunning, CEO of CALM, whose remarkable career journey from music management and BBC executive roles to leading a digital ad agency – highlights the power of partnerships and creativity in driving cultural change.
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Tune in to the CIM Marketing Podcast this World Book Day for an exclusive insider’s look at writing and publishing a best-selling marketing book.
Host Ben Walker speaks with renowned marketing authors, PR Smith, and Bob Sheard, to take a look at the journey from initial concept to authoring a finished manuscript. Tune in to discover their insights on crafting compelling content and navigating the publishing process.
Plus, our guests reveal their transformative "must-read" marketing books – essential reading for developing strategic thinking and gaining a competitive edge.
This podcast will:
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AI is transforming marketing, streamlining tasks, and unlocking creativity. In Episode 103 of our podcast, IBM’s Emma Flinter and Jay Trestain discuss how AI can save time and money while shaping the future of marketing. Plus, find out why young marketers are driving AI adoption.
This podcast will:
• Show how AI can eliminate mundane tasks and save time and money
• Explore how AI adoption can unleash marketers’ creativity
• Reveal why young marketers are driving AI change in marketing
This episode features:
This podcast will:
• Explore the factors that foster trust with your customers
• Show why brands use Christmas to gain trust throughout the year
• Reveal the trade secrets of building brand loyalty in your company
Featuring Alicia Skubick, chief customer officer, Trustpilot.
The new secrets of LinkedIn success
This podcast will:
100th Birthday Special: ITV special guest star
This podcast will:
International Day of Charity special
This podcast will:
CIM summer book club
This podcast will:
• Explore three great books for marketers to read on holiday
• Show how marketers can gain insights and ideas from summer reading
• Discuss the psychology of marketing and advertising
Responsible marketing in an AI age
This podcast will:
• Reveal the features and flaws of AI tools
• Explore the risks and pitfalls of AI and how to overcome them
• Ask how AI will change the roles of marketers
*This show was recorded before the UK General Election
Social media in marketing: 20 years on
This podcast will:
What makes a great brand partnership?
This podcast will:
• Reveal the secrets to creating a grand sports brand partnership
• Explore the tools that deliver interaction and enhance the fan experience
• Outline the challenges of sports partnerships and how to overcome them
The secrets of digitising human
This podcast will:
• Disclose the key tips to marketing a traditional business through digital
• Explore why retaining personality and humanity is key to great marketing
• Reveal how to scoop a CIM Global Marketing Excellence Award
The secrets of starting out
This podcast will:
• Reveal the key tips to getting a great start in marketing
• Show why marketing courses and qualifications can boost your career
• Demonstrate how to overcome the challenges of becoming a marketing leader
If you enjoyed this episode, please subscribe to ensure you don’t miss our latest uploads. You can also support the series by leaving us a review on Apple Podcasts. Don’t forget to join the conversation and let us know what topics you’d like us to cover in the future on Twitter or Instagram, @cim_marketing. Thanks for listening.
How advertising can make sustainability happen
This podcast will:
• Show why advertising has an inspirational role in reaching Net Zero
• Reveal why sustainability must be fused with consumer aspiration
• Demonstrate how sustainable behaviours can be normalised in advertising
If you enjoyed this episode, please subscribe to ensure you don’t miss our latest uploads. You can also support the series by leaving us a review on Apple Podcasts. Don’t forget to join the conversation and let us know what topics you’d like us to cover in the future on Twitter or Instagram, @cim_marketing. Thanks for listening.
Fear, fakes, and futurism in artificial intelligence
This podcast will:
• Show how marketers can use AI to enhance their work
• Reveal how to achieve authenticity with artificial output
• Explore the ethics of using AI in marketing
If you enjoyed this episode, please subscribe to ensure you don’t miss our latest uploads. You can also support the series by leaving us a review on Apple Podcasts. Don’t forget to join the conversation and let us know what topics you’d like us to cover in the future on Twitter or Instagram, @cim_marketing. Thanks for listening.
