Tune in for a sneak peek at the latest edition of Catalyst magazine, a deep dive into marketing's professionalism problem and more...
In our latest episode, join host Ben Walker as he delves into crucial research on professional standards in marketing. He's joined by Morag Cuddeford-Jones, editor of Catalyst, alongside roundtable participants Hayley Knight, group head of marketing and business development at MEC Consulting and Philip Ricketts, wholesale commercial director at Royal Mail. Discover key insights from the recent CIM study, originally featured in our "Big Conversation," and learn actionable strategies for marketers to elevate the profession's reputation.
Plus, get a sneak peek at the exclusive content in the latest issue of Catalyst where we cover everything from navigating cookie compliance to the intricacies of pharmaceutical marketing. Don't miss our inspiring profile on Simon Gunning, CEO of CALM, whose remarkable career journey from music management and BBC executive roles to leading a digital ad agency – highlights the power of partnerships and creativity in driving cultural change.
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Tune in to the CIM Marketing Podcast this World Book Day for an exclusive insider’s look at writing and publishing a best-selling marketing book.
Host Ben Walker speaks with renowned marketing authors, PR Smith, and Bob Sheard, to take a look at the journey from initial concept to authoring a finished manuscript. Tune in to discover their insights on crafting compelling content and navigating the publishing process.
Plus, our guests reveal their transformative "must-read" marketing books – essential reading for developing strategic thinking and gaining a competitive edge.
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AI is transforming marketing, streamlining tasks, and unlocking creativity. In Episode 103 of our podcast, IBM’s Emma Flinter and Jay Trestain discuss how AI can save time and money while shaping the future of marketing. Plus, find out why young marketers are driving AI adoption.
This podcast will:
• Show how AI can eliminate mundane tasks and save time and money
• Explore how AI adoption can unleash marketers’ creativity
• Reveal why young marketers are driving AI change in marketing
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• Explore the factors that foster trust with your customers
• Show why brands use Christmas to gain trust throughout the year
• Reveal the trade secrets of building brand loyalty in your company
Featuring Alicia Skubick, chief customer officer, Trustpilot.
The new secrets of LinkedIn success
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100th Birthday Special: ITV special guest star
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International Day of Charity special
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CIM summer book club
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• Explore three great books for marketers to read on holiday
• Show how marketers can gain insights and ideas from summer reading
• Discuss the psychology of marketing and advertising
Responsible marketing in an AI age
This podcast will:
• Reveal the features and flaws of AI tools
• Explore the risks and pitfalls of AI and how to overcome them
• Ask how AI will change the roles of marketers
*This show was recorded before the UK General Election
Social media in marketing: 20 years on
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What makes a great brand partnership?
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• Reveal the secrets to creating a grand sports brand partnership
• Explore the tools that deliver interaction and enhance the fan experience
• Outline the challenges of sports partnerships and how to overcome them
The secrets of digitising human
This podcast will:
• Disclose the key tips to marketing a traditional business through digital
• Explore why retaining personality and humanity is key to great marketing
• Reveal how to scoop a CIM Global Marketing Excellence Award
The secrets of starting out
This podcast will:
• Reveal the key tips to getting a great start in marketing
• Show why marketing courses and qualifications can boost your career
• Demonstrate how to overcome the challenges of becoming a marketing leader
If you enjoyed this episode, please subscribe to ensure you don’t miss our latest uploads. You can also support the series by leaving us a review on Apple Podcasts. Don’t forget to join the conversation and let us know what topics you’d like us to cover in the future on Twitter or Instagram, @cim_marketing. Thanks for listening.
How advertising can make sustainability happen
This podcast will:
• Show why advertising has an inspirational role in reaching Net Zero
• Reveal why sustainability must be fused with consumer aspiration
• Demonstrate how sustainable behaviours can be normalised in advertising
If you enjoyed this episode, please subscribe to ensure you don’t miss our latest uploads. You can also support the series by leaving us a review on Apple Podcasts. Don’t forget to join the conversation and let us know what topics you’d like us to cover in the future on Twitter or Instagram, @cim_marketing. Thanks for listening.
Fear, fakes, and futurism in artificial intelligence
This podcast will:
• Show how marketers can use AI to enhance their work
• Reveal how to achieve authenticity with artificial output
• Explore the ethics of using AI in marketing
If you enjoyed this episode, please subscribe to ensure you don’t miss our latest uploads. You can also support the series by leaving us a review on Apple Podcasts. Don’t forget to join the conversation and let us know what topics you’d like us to cover in the future on Twitter or Instagram, @cim_marketing. Thanks for listening.
This podcast will:
• Reveal why marketing skills can be invaluable in politics
• Show how to avoid the communication pitfalls in an election campaign
• Demonstrate the importance of a strong brand in the political arena
If you enjoyed this episode, please subscribe to ensure you don’t miss our latest uploads. You can also support the series by leaving us a review on Apple Podcasts. Don’t forget to join the conversation and let us know what topics you’d like us to cover in the future on Twitter or Instagram, @cim_marketing. Thanks for listening.
In the first episode of the CIM Marketing Podcast of 2024, we dive into sustainable marketing with CIM course director, Gemma Butler. Gemma delivers expert insight into the current state of sustainable marketing, exploring which organisations are making a difference and analysing the influence of marketing on the sustainability landscape. Listen now to get an understanding of your impact.
If you enjoyed this episode, please subscribe to ensure you don’t miss our latest uploads. You can also support the series by leaving us a review on Apple Podcasts. Don’t forget to join the conversation and let us know what topics you’d like us to cover in the future on Twitter or Instagram, @cim_marketing. Thanks for listening.
Are you looking to chart a fresh course for 2024? Chartered status not only demonstrates to others that you are at the top of your game, but it can help you gain confidence in your own capabilities. In our final episode of 2023, join Chartered marketer, Joanne Herman, as she shares her own experiences of becoming Chartered, and the many ways this accolade has changed her career, and life, for the better.
If you enjoyed this episode, please subscribe to ensure you don’t miss our latest uploads. You can also
support the series by leaving us a review on Apple Podcasts. Don’t forget to join the conversation and let us know what topics you’d like us to cover in future on Twitter or Instagram, @cim_marketing. Thanks for
listening.
Career paths can sometimes feel like a confusing, confuddling mess. But that’s okay! It’s time to let go of the career ladder and define your own ambition. In this episode, join founder of Amazing If and author of The Squiggly Career, Sarah Ellis, as she reveals the secrets to having a successful squiggly career, and shares her top tips for moving forwards by moving in your own way.
If you enjoyed this episode, please subscribe to ensure you don’t miss our latest uploads. You can also support the series by leaving us a review on Apple Podcasts. Don’t forget to join the conversation and let us know what topics you’d like us to cover in future on Twitter or Instagram, @cim_marketing. Thanks for listening.
