How can Scandinavian brands enter the US market? This is what we explore in the latest CIFF Media episode, where Kate is joined by Chris Corrado, Founder of Plus Plus Agency, Jian DeLeon, Head of Men’s Fashion at Nordstrom, and Eric Asence, Buyer for Saks Fith Avenue. All based in New York and with years of experience in the American fashion industry – both from a retail and sales perspective.
Forget all about chasing a trend – stay consistent in your brand aesthetic and messaging, create real human relations to all stakeholders, and build on your brand awareness through strong, authentic brand activations – both offline and online. Like NN.07 getting their Gael jacket on Jeremy Allen White in The Bear, Palmes creating an authentic tennis community on social media or having a strong showroom setup like Séfr.
Just like it is crucial to remember that a LA or New York customer is not a microcosm for the rest of the US.
In today’s episode we are joined by VOCAST Co-Founder Jens Hamborg Koefoed. VOCAST started as a response to the emergence of social media, which transformed the medialandscape. Suddenly, everyone had direct access to a global community – a new condition which created a demand for content being unique and authentic, as everyone could reach everyone at no coast. It was no longer money that drove brands recognition and growth – the new valuta was the uniqueness of content and the power of core storytelling.
Today the two Founders Jens and Henrik Steen Madsen count brands from 11 countries using VOCAST to convey their stories in images, videos and words to a global audience by giving them access to brand content and digital showrooms. Clients include fashion brands like Rotate, By Malene Birger, Samsøe Samsøe, Mads Nørgaard, Holzweiler, Aiayu, Filippa K, Rodebjer, Chimi, Dea Kudibal, Ganni, House of Dagmar, and hundred others on the global market.
In today’s episode we are joined by Tamaris’ Sales Director, Felix Schmalenberger, and Country Manager, Claus Egesborg, who is also a long-time resident in CIFF Village. Tamaris is the market leader for fashionable women’s shoes across Europe, offering affordable fashion for women – right now on the way to develop as a lifestyle brand.
For a few years now Tamaris has had a showroom in CIFF Village, open for all buyers to drop in and see the collections all year round – this space functions as Tamaris’ fashion hotspot in the Nordics.
The showroom is also where Country Manager, Claus Egesborg, has his daily office. Being a part of a community is a big plus when you work as an agent, as he gets that communal feeling from the other brands who are there each day.
On day two of CIFF, Fashion Consultant Nick Wooster and Brand Consultant Josh Peskowitz joined Kate Cervini in the CIFF Media studio for a debrief of SS26 from a menswear perspective. Besides reaffirming Nick Wooster's status as a super man, they question if trends can even exist in 2025 or if doing something that actual matters is the only way to go? And if so, who are the ones that will benefit from this? Among their menswear highlights at CIFF in August, were Applied Art Forms, Molebo, Berner Kühl and Adnym – not to forget Nikben who gave Nick Wooster an everlasting highlight.
A record number of buyers at CIFF and a packed show calendar for Copenhagen Fashion Week SS26 – that was what unfolded at the August fashion week in Copenhagen. But what does it take to make it all happen, and what expectations does it create for the industry? Today, we discuss this with Sofie Dolva, Director of CIFF, and Cecilie Thorsmark, CEO of Copenhagen Fashion Week.
INSIGHTS is a new collaboration between CIFF Media and DM&T, bringing you the latest industry news and market developments. Every other month, CIFF’s CEO Sofie Dolva sits down with a representative from DM&T to share key tendencies, data, and perspectives on the fashion industry – in a format tailored to a creative audience.
In the first episode, host Sine Gerstenberg hosts a conversation between Sofie Dolva and Simon Hansen, Head of Communications at DM&T. Together, they discuss the current state of the Danish fashion industry – one facing pressure and competition, but also showing strong signs of resilience and optimism.
Denim is back, and it’s been making noise for the last three days here at CIFF.
In this denim special of the CIFF Media x Euroman Podcast, we are diving into how denim is being redefined through brand activations, new consumer mindsets and creative statements. To talk about denim direction and experience, Editor-in-Chief at Euroman Kristoffer Dahy Ernst sits down with Sofie Dolva, Director of CIFF, Rolph van Heyster, Head of Top Segment Growth at G-STAR, and Mads Emil Møller, Fashion and Creative Culture Expert. One fabric, endless from, denim is being interpreted for a new generation.
In this episode of the CIFF Media x Eurowoman Podcast, Director of CIFF Sofie Dolva talks with Anne Lose, Editor in Chief of RUM & Eurowoman, Stephanie Gundelach, Co-Founder of OpéraSPORT, Anne Dorthe Larsen, Creative Director & Consultant for Lovechild 1979 and Heidi L. Mellerup, CEO of Munthe & 7 DAYS Active.
Together, they explore why Danish fashion resonates far beyond our borders – from the pieces we’re falling for this season, to the balance between beauty and practicality, and how Copenhagen fashion reflects the way we truly live.
OFF THE RACK is our latest add on to CIFF Media where creative force, brand strategist and CIFF chosen family Julian Daynov sits down for a chat with the most inspiring voices across the industry.
In this episode Julian takes us into the heart of Berlin’s vibrant streetwear scene represented by the two Founders of PROHIBITED Patrick Reimann and Philip Krause – one of the most talked-about emerging brands redefining edge, laid-back coolness, and authentic energy who over few seasons catapulted themselves from the CIFF floor onto the shop floors of some of the world’s most renowned retailers. Born in Berlin, built for the algorithm, worn by the cool – PROHIBITED speaks to a generation that scrolls, shares, and wears their identity out loud in the streets.
Carla Christine Bruus Aagaard-Strube, Editor-in-Chief at Fashion Forum, sat down with Alexander Bach Gram, Creative Director of Molebo, and Chung Wai Cheung, Founder of Woodbird, to talk about their experiences at Pitti Uomo – what it means to them to participate, the energy of being in Florence and how it shaped their journey leading into CIFF next week. Both agree that in a digital age, nothing replaces the importance of physical meetings – the connections made in person are truly what drive their brands forward.
We invited Julia Müller, Head of International Business Develop, at advarics – CIFF’s new partner – to the CIFF Media studio to take us through how brands and retailers can benefit from their services.
The advarics team is made up by 50+ retail professionals who understand and know the processes and challenges fashion of brands and retailers – making them experts in recreating current flows or optimizing everyday processes.
And make sure to catch them at CIFF to learn how they can elevate your business. Location: F-171
What will be this year’s summer ice cream? What should you listen to? And how do you manage to stay relevant in a fashion industry that’s constantly shifting gears?
In this first episode of CIFF x Euroman ‘Arbejdstitel’ Oliver Enné and Kristoffer Dahy Ernst have once again traveled to the fashion fair in Florence, and in the beautiful, scorching hot, and heavily touristy city, the two hosts have gathered prominent guests.
One of the episode’s three guests is none other than Nick Wooster. Other guests on the show include Frederik Berner Kühl, who has lived in Florence and since started his own brand, as well as Jonas Bach, commercial director at NN.07, who shares with listeners what it means to build global brands and create a healthy business along the way.
With years of experience from the industry Mike Bjørnbak and Line Jakobsen from the Danish department store Magasin shares what it means to work as a fashion buyer all year and during fashion week – tips including everything from ginger shots to excellent calendar skills.
We had the pleasure of having Nina Wedell-Wedellsborg in the studio who is the initiator of the Wessel & Vett Fashion Prize – Scandinavia’s most prestigious fashion design award, founded by the Wessel & Vett Foundation in 2012 to embody its core values of entrepreneurship, creativity, and good business acumen.
This Prize underscores the Foundation’s dedication to nurturing Danish design talent, while honoring the legacy of Magasin as a historic fashion institution.
Through the years the winners include Cecilie Bahnsen, Emilie Helmstedt, STEM, and Tonsure.
Host: Sine Gerstenberg
Guest: Nina Wedell-Wedellsborg
In this first episode of the podcast series CIFF Media x Fashion Forum, we bring together three voices, each with their unique perspective on the industry: Sanne Sehested, Creative Director and founder of Gestuz; Jacob Tikjøb, Senior Category Manager for menswear and shoes at Salling; and CIFF's Director, Sofie Dolva. Together, they paint a current picture of an industry in motion – and share their insights on what it takes to move forward stronger.
Host: Carla Christine Bruus Aagaard-Strube
How do you transform 46.000 square meters into a vibrant city guiding visitors through all the brands of CIFF?
Darling Creative Studio knows – a Copenhagen based creative boutique agency focusing on fashion, design, art and much more. The way they work with fashion is by staging it – and this is exactly what they do season after season at CIFF.
We had the pleasure of having Uffe Buchard, Partner and Creative Director, in the studio who alongside Jens Løkke, Partner and Managing Director, have been doing the visual identity and creative direction for the past three seasons. And our upcoming edition in August is no exception – this season they are taking everyone for a walk in the park.
Kayla Curtis, Creative Editor at Hypebeast, focuses on client and brand-facing work, making CIFF a must for her during Copenhagen Fashion Week. With a strong appreciation for Scandinavian design, she’s drawn to the way Scandinavians blends function with personal flair and playful details.
To Kayla, CIFF offers the ideal setting to discover new brands and connect with products on a deeper level – an essential part of her role in shaping creative narratives for Hypebeast.
Ana Escalante is one of the people we love seeing returning each season at CIFF. As an Associate Features Editor at Who What Wear her work evolves around digging into online trends and figuring out the why behind what people are wearing.
This is exactly what she does when walking the halls of CIFF and the streets of Copenhagen where she finds herself drawn to the conversations about buying strategies and the way Scandinavians creates a unique, personal aesthetic.
In March the Danish brand Mos Mosh celebrated their 15-year anniversary. And they had a lot to celebrate; 2,500 retailers across Europe, a successful webshop and last year they opened their very first store in Copenhagen – since then they have expanded with stores in Hamburg and Amsterdam.
We welcomed Tatiana Christensen, Head of Marketing, to the studio who let us in on how Mos Mosh was created with inspiration from the big American denim brands’ fits and the details in the Italian designs – combining this became the cornerstone of Mos Mosh. Today their collections have offer more than just jeans, but the original details are still a central part of the collections across all categories.
World’s smallest company, with the biggest ambitions. This is how Creative Director and Head Designer Birgitte Herskind describes the Danish brand Herskind. Since 2018 they have been a visible player in the fashion landscape – also on the floor during CIFF as one of many returning heroes we welcome season after season. And from their very first time attending they had some of the best retailers making orders at their stand.
