In this episode of the Châtau Zero podcast, Feli from Château Zero interviews Kayla and Sarah from ⁠Sip Steady⁠ , a non-alcoholic marketing, advertising, and PR agency. They discuss the founding of Sip Steady and the challenges they faced in finding non-alcoholic options in bars and restaurants. They also elaborate on the growth of the non-alcoholic industry and the different trends they are seeing, such as the demand for non-alcoholic wines and functional beverages. The conversation also touches on the importance of clear messaging and inclusivity in marketing non-alcoholic products. Kayla and Sarah share their advice for new brands entering the market and discuss the importance of community-driven events in the non-alcoholic space.

Takeaways:

The non-alcoholic industry is growing, with a demand for non-alcoholic wines and functional beverages. Clear messaging and inclusivity are important in marketing non-alcoholic products.

New brands entering the market should focus on building their audience by sending out their products and getting them in the hands of customers. They should also invest in strong branding and avoid spreading themselves too thin.

The non-alcoholic industry is not limited to big cities, and there is a growing demand for non-alcoholic options in suburban areas and smaller towns.

Community-driven events are crucial in the non-alcoholic space, providing a safe and inclusive space for people who choose not to drink. These events help build connections and create memorable experiences with non-alcoholic brands.

Chapters

00:00 Introduction and Background of Sip Steady

04:23 Working with Non-Alcoholic Brands

05:05 Differences in the Non-Alcoholic Industry

07:23 Targeting Mindful Drinkers

09:02 Trends in the Non-Alcoholic Market

10:21 Availability of Non-Alcoholic Products

12:19 Challenges of Non-Alcoholic Wine in Restaurants

14:04 Target Audience for Non-Alcoholic Brands

17:24 Target group for non-alcoholic products

17:50 Catering to Different Demographics

24:03 Non-Alcoholic Market in Different Cities

25:27 Advice for New Non-Alcoholic Brands

30:23 Non-Alcoholic Market in Different States

32:44 Pitch for Sip Steady

35:26 Dry Vibes Event Series

38:10 Importance of Community-Driven Events