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Chris Coffee Talk
Chris Tong
21 episodes
1 month ago
Chris Coffee Talk一個講咖啡品牌設計,咖啡知識和咖啡新聞的節目
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All content for Chris Coffee Talk is the property of Chris Tong and is served directly from their servers with no modification, redirects, or rehosting. The podcast is not affiliated with or endorsed by Podjoint in any way.
Chris Coffee Talk一個講咖啡品牌設計,咖啡知識和咖啡新聞的節目
Show more...
Business News
News
https://d3t3ozftmdmh3i.cloudfront.net/staging/podcast_uploaded_nologo/42558934/42558934-1741277500891-6b0d8846c7022.jpg
S2E05 什麼是Coffee Shop Raves? Roaster如何在咖啡價格上漲和競爭加劇的情況下有效地推廣高品質咖啡?Brand Gap的第四個Discipline: Validate
Chris Coffee Talk
26 minutes 8 seconds
6 months ago
S2E05 什麼是Coffee Shop Raves? Roaster如何在咖啡價格上漲和競爭加劇的情況下有效地推廣高品質咖啡?Brand Gap的第四個Discipline: Validate

Coffee Shop Raves

  • 很多年前流行過一陣子Rave Party,通常在晚上,強勁音樂,跳舞飲酒。那跟咖啡有什麼關係?
  • 現在咖啡主要消費者是Gen Z的人,他們覺得去酒吧買醉是浪費生命,對於清醒狀態更有興趣的生活態度,他們在意心身健康,重視人的連結。所以就用更有創意的方式去玩,如Coffee shop raves and bakery raves。在coffee shop裡請DJ打歌,跳舞,酒變成咖啡飲品,氣氛又High 又 Chill,隔天還不會頭痛。通常在三點開始六點結束。
  • 在London, NY, Berlin, LA, Tokyo也定期有類似的聚會。


咖啡烘焙師如何在咖啡價格上漲和競爭加劇的情況下有效地推廣高品質咖啡?有六個關鍵點。


即飲咖啡(RTD咖啡)的重新品牌化趨勢。


Brand Gap Discipline 4: Validate

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《Chris Coffee Talk》

一個講咖啡品牌設計,咖啡知識和咖啡新聞的節目

主持: Chris Tong

製作:Flecha Culture Creation Limited

email: info@flechaculturecreation.com

Chris Coffee Talk
Chris Coffee Talk一個講咖啡品牌設計,咖啡知識和咖啡新聞的節目