The 5-Step System to Fill Your Chiropractic Schedule with High-Value Patients
Discover your chiropractic business growth score
In this episode, we explore the existential threat of not leveraging AI in practice, the importance of proper AI integration, and its role as an augmentation tool rather than a license to be lazy.
Dr. Woolner shares a four-step blueprint for using AI in chiropractic practice, covering brand identity, content creation, patient acquisition, and developing a high-ticket offer.
He also discusses marketing strategies, the balance between direct response and branding, and the future of search with AI.
Additionally, we touch on his projects: Simplified Functional Medicine and Applied Functional Neurology, which offer streamlined solutions for functional medicine and brain health.
Whether you're looking to future-proof your practice or create substantial growth, this episode is packed with invaluable insights.
00:00 The Existential Threat of Ignoring AI
00:31 Introduction to the Four-Step AI Blueprint
00:59 Understanding the Right Approach to AI
05:00 Leveraging AI as a Consultant
05:33 The Tsunami Analogy and AI's Potential
09:36 The Four-Part Framework for AI in Practice
21:10 Creating High Ticket Services
27:28 Shifting Paradigms in High-Ticket Offers
29:01 Creating Branded Solutions for Higher Value
33:26 Understanding Patient Needs for Better Outcomes
38:30 Effective Marketing Strategies for Practitioners
40:02 The Future of Marketing: AI and Branding
43:12 Combining Direct Response and Branding
46:42 Leveraging Content for Relevance and Value
51:14 Intentionality in Marketing and Branding
54:23 Conclusion and Resources
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