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Chatting with Copywriters

Bobbie Maloy

58 episodes

9 months ago

In this episode we talk with Fernando Angulo from SEMRush about how to maximize copy for voice search and Artificial Intelligence (AI). To get your free 1-month trial of SEMRush click here.Show Notes:The definition of Voice Search and how it differs from Text-based searches.How to show up on a Voice Search resultThe most important "Search Features" to have when ranking for voice searchThe format to show up in the TOP results for Voice SearchWhich digital device pulls from which source (search...

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Entrepreneurship

All content for Chatting with Copywriters is the property of Bobbie Maloy and is served directly from their servers with no modification, redirects, or rehosting. The podcast is not affiliated with or endorsed by Podjoint in any way.

In this episode we talk with Fernando Angulo from SEMRush about how to maximize copy for voice search and Artificial Intelligence (AI). To get your free 1-month trial of SEMRush click here.Show Notes:The definition of Voice Search and how it differs from Text-based searches.How to show up on a Voice Search resultThe most important "Search Features" to have when ranking for voice searchThe format to show up in the TOP results for Voice SearchWhich digital device pulls from which source (search...

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Entrepreneurship

Episodes (20/58)

Chatting with Copywriters

Episode 57: How to Use Voice Search with SEMRush

In this episode we talk with Fernando Angulo from SEMRush about how to maximize copy for voice search and Artificial Intelligence (AI). To get your free 1-month trial of SEMRush click here.Show Notes:The definition of Voice Search and how it differs from Text-based searches.How to show up on a Voice Search resultThe most important "Search Features" to have when ranking for voice searchThe format to show up in the TOP results for Voice SearchWhich digital device pulls from which source (search...

5 years ago

35 minutes

Chatting with Copywriters

Episode 56: How to Craft Powerful Landing Pages

In this episode, Bobbie and Kimberly discuss how to craft powerful landing pages.

5 years ago

22 minutes

Chatting with Copywriters

Episode 55: How to Get Your Creativity Going to Write Copy

In this episode we talk about how to get the creative juices flowing to write awesome copy.Show Notes:Sometimes you have to walk away from what you're doing. Give your brain space to process in the background.Don't discount the value of writing down your thoughts as they come to you throughout the day.It helps to get excited and feel creative using something that you're passionate about."I would take my phone, open a document, press voice record, and walk around the house and just start talki...

5 years ago

21 minutes

Chatting with Copywriters

Episode 54: The Un-Brand Method

In this episode Kimberly and I talk with Copywriting expert Lindsay Hotmire about her unique Un-Branding Method. Show Notes:The dangers of using "guru" swipe copyHow frameworks and formulas can hurt your brand"What is my why?""What's missing from my market?""What can I do to make an impact?"The benefit of using a sounding board to discover your whyWhen you understand your "who", you can better determine "who you want to be".Immerse yourself in your market -- Become Your Audience.The down...

5 years ago

31 minutes

Chatting with Copywriters

Episode 53: What It Takes to Launch Part 2

In this episode we talk about guiding your audience through each stage of your launch.Show Notes:Your sales page guides your customer from knowing that they have a problem and need a solution to seeing that your product is the solution.Once they click that "buy" button, do you have something in your arsenal of products that can help them further along? Give them the valuable stuff up front!Keep in touch with people. Remind them why they invested their time and money into your product.Fol...

5 years ago

25 minutes

Chatting with Copywriters

Episdoe 52: The 30,000 FT View of a Launch Part 1

In this episode we talk about all the pieces you need to get people ready for your launch.Show Notes:There are two paths for every launch: people who are already on your list, and people who aren't. How will you target both audiences? There are three main ways to bring people into your funnel before a launch: ads, social media platforms, and email sequences.You need to provide value, information, and education before you talk about sales and price points.A launch requires high levels of ...

5 years ago

21 minutes

Chatting with Copywriters

Episode 51: Branding the Experience with Kenneth Bator

In this episode we talk with Ken Bator about how to brand your company experience from the ground up. Show Notes:Which brand of cereal did you grow up with?Your brand isn't what you say it is.How your customer's perception drives what your brand isWhat happens when you steer the conversation of your brand.The number #1 key to create to start taking control of your branding.How to ensure your entire organization understands your brand - and how to be sure it shows up for your customers.Wa...

5 years ago

29 minutes

Chatting with Copywriters

Episode 50: How Marketing Has Changed Vol. 4

In this episode, Bobbie and I are back with another special episode of "How Marketing Has Changed"We discuss an old ad found in a lonesome box of sugar alternative in a parent's cupboards.

5 years ago

19 minutes

Chatting with Copywriters

Episode 49: Year in Review

In this episode Kimberly and Bobbie discuss one year of podcasting, the future of podcasting, and more.Show Notes:Do you set New Year's Resolutions?Goals vs ResolutionsReviewing the numbers from last yearBobbie's Favorite Episodes:Metrics That MatterKimberly's Favorite Episodes:How Marketing Has ChangedWhat does the future hold for podcasts and marketing?Interested in applying for a marketing breakdown? Click here.Kimberly's WebsiteBobbie's WebsiteThanks for listening

5 years ago

18 minutes

Chatting with Copywriters

Episode 48: The Hero's Journey in Marketing

In this episode we interview Jenny Edwards about how to build trust and put your audience in the hero's journey into your marketing.Show Notes:The power of storytellingWhat is the hero's journeySteps on how to use the hero's journey in your businessHow important is a story in your marketingHow to better monetize your message by putting storytelling in your copyJenny Edwards WebsiteKimberly's WebsiteBobbie's WebsiteThanks for listening

5 years ago

28 minutes

Chatting with Copywriters

Episode 47: Creating the Ugly First Draft

In this episode we talk about how to get the first draft done no matter what.Show Notes:How to create your first draftWhy the first draft is a great way to gather your thoughts Why your first draft should not be your final draftWhy editing is a great way to a marketing pieceKimberly's WebsiteBobbie's WebsiteThanks for listening

5 years ago

23 minutes

Chatting with Copywriters

Episode 46: Breakdown of Overused Marketing Phrases

In this episode we talk about overused marketing phrases.Show Notes:What are the different phrases that are overused in marketingHow to avoid using overused phrases in marketingHow to add value to your phrases How to make overused marketing phrases more creative and uniqueKimberly's WebsiteBobbie's WebsiteThanks for listening

5 years ago

24 minutes

Chatting with Copywriters

Episode 45: The Basics of SEO

In this episode we interview Jen Yan an SEO expert. Show Notes:What is SEOHow SEO worksTypes of keywordTwo kinds of searchesHow to optimize a website for Google and search engines3 steps for easy SEOWhat is an algorithm Link for toolsJen Yan's WebsiteKimberly's WebsiteBobbie's WebsiteThanks for listening

5 years ago

30 minutes

Chatting with Copywriters

Episode 44: How to Properly Use Links in Your Copy

In this episode we talk about how you can properly use links in your copy.Show Notes:How to properly use links to get people to follow along Effective ways you can use links in your copyHow to optimize your headlinesHow to hide long URLsWhere you can effectively use the "Learn More"Best practices when using affiliate linksLink for rules and regulations on how to announced you have an affiliate link.Kimberly's WebsiteBobbie's WebsiteThanks for listening

5 years ago

23 minutes

Chatting with Copywriters

Episode 43: How to Use Claims and Proof

In this episode we talk about how you can effectively use claim and proof in your copy.Show Notes:Why claim and proof is importantHow you balance claim and proofHow to makes claims clearHow you prove the claimWhy it is important to use the proof to explain the claimDifferent ways to prove the claimHow to make proofing claims a part of your copyKimberly's WebsiteBobbie's WebsiteThanks for listening

5 years ago

23 minutes

Chatting with Copywriters

Episode 42: How to Find Your Hook

In this episode we talk about how you can find the right hook for your product or service Show Notes:How to find the hook in your product or serviceHow copywriters find the hook in the stories for their clientsWhy it is important to know the story behind things in creating and finding a hook How past marketing material can help you know your products or serviceWhy customer stories or feedback are importantSurveys in finding that hookWays to market your productKimberly's WebsiteBobbi...

5 years ago

22 minutes

Chatting with Copywriters

How Marketing Has Changed-60s Airline Ad

In this episode we talk about how marketing has changed with an airline ad from the 60s.Show Notes:How marketing has changed on an ad in the 1960'sCall to actionOld marketing tactics that still workWhat doesn't "fly" in marketing todayMatching your creative with your copyKimberly's WebsiteBobbie's WebsiteThanks for listening

5 years ago

22 minutes

Chatting with Copywriters

Episode 40: Brand Ventriloquism

In this episode we interview Justin Blackman about Brand Ventriloquism.Show Notes:What is Brand VentriloquismWhy humor is great with your copyHow to be sound like your clientThree elements of getting the brand voice rightGreat way to write for a particular brandWhat is the difference between a masculine voice versus a feminine voiceHow to create an email that matches your brandHow you can use the words, tone and frequency formulaToolsJustin's WebsiteKimberly's WebsiteBobbie's WebsiteThanks fo...

5 years ago

32 minutes

Chatting with Copywriters

Episode 39: The Dreaded Guarantee

In this episode we talk about the dreaded guarantee and how it can increase consumer confidence.Show Notes:How important is customer service in your business Benefits of a consumer guaranteeHow business can make people buyHow to reduce returned products and chargebackWhere you can use guaranteeHow guarantee helps with your reputationHow to create a guaranteeWhy testing is important with your guaranteeKimberly's WebsiteBobbie's WebsiteThanks for listening

5 years ago

23 minutes

Chatting with Copywriters

Episode 38: The Power of One

In this episode we talk about the ways you can apply the power of one in your copy.Show Notes:definition of the power of oneidentifying your one person for your copyhow the purpose of the power of one converts in your marketingthe power of one in your copythe benefits on the power of oneways you can apply the power of one in your copywords you use that you are still not down with your oneimportance of using the power of one in every marketingKimberly's WebsiteBobbie's WebsiteThanks for listening

6 years ago

21 minutes