A journey into the minds and lives of individuals who have dared to follow their curiosities, no matter where they lead. From groundbreaking innovators to everyday dreamers, guests share unique stories of exploration, discovery, and the transformative experiences that come from asking ’Why?’
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A journey into the minds and lives of individuals who have dared to follow their curiosities, no matter where they lead. From groundbreaking innovators to everyday dreamers, guests share unique stories of exploration, discovery, and the transformative experiences that come from asking ’Why?’
078 - Alex Neist - Building a Brand That People Care About
Chasing Curiosity
1 hour 8 minutes 22 seconds
1 year ago
078 - Alex Neist - Building a Brand That People Care About
Alex Neist the founder and CEO of Hostage Tape - a mouth tape company that helps people reduce snoring and sleep better. Mouth taping at night might seem crazy, but our bodies are built to breathe through our noses. Research suggests that many people breathe through their mouths while sleeping, which increases the risk of sleep apnea and other health issues. By applying a flexible and breathable piece of tape, you can prevent mouth breathing and potentially decrease these complications.In this conversation, we talk about how Alex built the company that has grown to $50M+ in sales and having sponsorships with the UFC and Joe Rogan in only 3 years. Alex's LinksHostage Tape WebsiteAlex InstagramAlex TwitterTimestamps
00:18 Identifying the Problem: Mouth Breathing
03:18 Building the Brand: Hostage Tape
09:06 Challenges and Lessons Learned
20:09 Marketing Strategies and Facebook Ads
28:27 Bootstrapping and Financial Strategies
33:47 The Importance of Strategic Planning
37:12 Navigating Early Business Challenges
41:30 Entering the Retail Market
45:10 Building a Brand vs. Selling a Product
48:33 Partnering with UFC and Major Brands
59:53 Lessons from Football and Entrepreneurship
Chasing Curiosity
A journey into the minds and lives of individuals who have dared to follow their curiosities, no matter where they lead. From groundbreaking innovators to everyday dreamers, guests share unique stories of exploration, discovery, and the transformative experiences that come from asking ’Why?’
