Planned giving expert Cathy Sheffield and nonprofit marketing specialist Claire Meyerhoff introduce you to Jackie Franey, Director of Gift Planning at The Nature Conservancy. In this conversation they talk about how nonprofit fundraisers can focus on non-cash assets (real estate, business interest, securities, retirement plan assets, etc), as a source of funds for nonprofit organizations. Jackie and Cathy, both experienced philanthropy experts, share insights into how to talk to donors about...
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