In today’s episode, we meet Imran and Ambreen Aziz, the powerhouse founders of the iconic Pakistani brand Zebra Rice. They share how they rose from humble beginnings in Pakistan to build a multi-million dollar global empire, and reveal what it really took to make their dream a reality 0:00 - Intro 2:16 - Meet the Zebra Rice founders 3:00 - Moving to America for education 9:03 - Brown Boy BMW Struggles in America 11:03 - Forced to open the rice company under father's pressure 14:05 - Door-to-door sales, market rejection, and brand struggles 17:00 - A full year of failures trying to sell rice 21:05 - Emotional moment with father before his passing 24:41 - Marriage and wife’s critical support in growing the business 29:04 - Early warehouse setup, sacrifices, and building operations 37:05 - Reaching the turning point: brand growth and marketing 42:43 - Challenges with Pakistani consumer loyalty and pricing mindset 49:59 - Final Advice to young entrepreneurs Learn more about your ad choices. Visit podcastchoices.com/adchoices