Are most of your clients only training 1–2 times per week? If so, you're making one of the biggest mistakes that’s quietly draining your revenue — and your clients’ results. In this episode, we break down: ✅ Why low-frequency training hurts both your business and your clients ✅ The psychology behind why trainers don’t push for more sessions ✅ How to confidently sell 3–4 sessions per week without sounding pushy ✅ Strategies to transition clients from once-a-week to full...

The rise of AI in fitness is impossible to ignore — but is it a threat to personal trainers or the ultimate tool for growth? In this episode, Eddie Lester (Founder of Fitness Mentors) dives deep into how artificial intelligence is reshaping the personal training industry. From ChatGPT-generated workout plans to wearable tech like WHOOP and Oura, the tools your clients use are getting smarter. So where does that leave you? 🔍 In this episode, you’ll learn: What AI is doing right now in fitness ...

🎧 Avoid These 5 Common Mistakes New Trainers Make (Before They Cost You Clients and Cash) If you're a new or soon-to-be certified personal trainer, this episode is your cheat sheet to avoiding the most common and costly mistakes that sabotage early success. Whether you're struggling with pricing, programming, marketing, or just feeling overwhelmed with where to start—this podcast will help you get on the right track fast. Eddie Lester, Master Trainer and founder of Fitness Mentors, breaks dow...

Trying to grow your personal training business on social media? In this episode, we dive into how to use fitness trends on Instagram and TikTok to get real results—not just views. We break down: Why trends matter for visibility 📈How to choose the right ones for your audience 🎯Ways to add value (so you don’t just chase clout) 💡What to avoid so you stay authentic ❌How to turn eyeballs into paying clients 💵Whether you're just starting your fitness brand or looking to level up your content game, ...

🎙️ 4 Mindset Shifts to Help You Close More Sales—Without Feeling Sleazy 🚫 Hate feeling pushy when selling your personal training services? You're not alone. In this episode, we break down 4 powerful mindset shifts that will help you close more clients authentically—without ever feeling sleazy or salesy. Whether you're a new trainer or a seasoned coach, these practical shifts will reframe the way you think about sales so you can confidently offer your services, grow your income, and actually e...

Ready to take your fitness business online and actually make money doing it? In this episode, we walk you through the step-by-step strategy for becoming a trusted, in-demand fitness influencer using the proven framework from the Fitness Influencer Certification. 🎯 What you’ll learn in this episode: 01:00 – Intro: Why influencers win in 2025 03:22 – The #1 thing most trainers are missing online 06:15 – How to create a niche that attracts clients 09:48 – The 3E Content F...

If I had to start from scratch with no clients, no ads, and only a few hundred bucks — this is exactly how I’d get 5 paying clients in 7 days. No fluff. No theory. Just hustle, strategy, and systems that actually work. In this episode, I break down 5 tactical, proven ways to get personal training clients using DMs, local marketing, referrals, free trials, and mini challenges — plus a full 7-day game plan you can copy and paste into your week. This episode is for trainers who are ready to take...

In this episode, we sit down with Ryan Dunn to explore his inspiring transition from a stable government job to launching a successful career as a full-time personal trainer. Ryan shares how getting certified through Fitness Mentors gave him the foundation to start his own fitness business, and he opens up about the real-world challenges and rewards of going all-in on his passion. From getting his first clients to building lasting relationships and training strategies that work, Ryan delivers...

Struggling with pricing your personal training services? You’re not alone! Many trainers fear charging too much or losing clients, but the secret to setting the right price isn’t just about numbers—it’s about psychology. In this episode, we break down: ✅ Why clients buy (hint: it's not just about your sessions!) ✅ The power of anchoring and how it influences purchasing decisions ✅ How the Decoy Effect guides clients toward your best offer ✅ Using scarcity & urgency to create demand ✅ T...

Feeling stuck in your personal training business? Whether your client list has plateaued, your motivation has dipped, or you’re struggling to bring in revenue, you’re not alone—and this episode is here to help.Join host Eddie Lester as he tackles the signs of being in a rut and, more importantly, actionable strategies to break free. From reconnecting with your "why" to refreshing your marketing and setting new goals, this episode is packed with practical tips to reignite your passion and mome...

Starting your career as a personal trainer can feel daunting, especially when you’re staring at an empty client list. In this episode, we tackle the challenge head-on with From Zero to Booked Solid: Tips for Getting Your First 10 Clients.Join [Your Name] as we dive into practical, proven strategies to help you attract, connect, and convert your first few clients into loyal advocates. You’ll learn how to:Define your ideal client and build your online presence.Leverage your personal network and...

In this episode, we’re diving into how personal trainers can maximize Black Friday and Cyber Monday to grow their client base and boost revenue. Whether you're a seasoned pro or just starting out, these strategies will help you create irresistible offers, connect with new clients, and prepare for the New Year rush.We’ll explore:Why Black Friday and Cyber Monday are the perfect times to sell New Year fitness packages.A step-by-step guide to crafting promotions that stand out.Proven techniques ...

Are you a personal trainer looking to expand your career beyond the gym floor? In this episode, we explore the diverse paths you can take to grow within the fitness industry. From facility ownership and online training to corporate wellness consulting and fitness education, there’s a wealth of opportunities waiting to be tapped. We’ll break down each career path, discuss the skill sets needed, and share insights on aligning your personal strengths with the right opportunities. Whether you’re ...

In this episode, we dive into one of the most important but often overlooked aspects of running a personal training business: collecting payments. Whether you’re an independent trainer or working with a gym, getting paid efficiently and securely is essential for success. We’ll cover seven key factors you need to consider before choosing a payment method—everything from client convenience and payment processing fees to the longevity of different platforms. We’ll also explore the top three onli...

Are you ready to kickstart your career as a personal trainer but unsure where to begin? In this episode, we dive into the essential steps and strategies to land your dream job in the fitness industry. From selecting the right certification and building a compelling portfolio to understanding what hiring managers look for, we cover everything you need to stand out and make an impact. Whether you're fresh out of school or looking to switch careers, this episode offers actionable insights tailor...

Your first day as a personal trainer in a gym is a big moment, and it’s the perfect opportunity to set yourself up for success. In this episode, we’ll cover the three essential actions every new trainer should take on day one to build valuable relationships, understand the gym from a client’s perspective, and learn from the top trainers in the facility. From introducing yourself to key staff members—like the front desk team and membership sales associates—to experiencing the gym through the e...

As a new personal trainer, it’s crucial to master the core skills that will set you up for success. In this episode, we break down the five must-have skills every trainer should focus on to build a thriving career. From effective communication and technical knowledge to adaptability and business acumen, these skills will help you connect with clients, deliver top-notch training, and grow your brand. Tune in to discover how developing empathy and emotional intelligence can elevate your relatio...

Are you a personal trainer wondering if it's time to take the leap from employee to business owner? In this episode, we dive deep into what it takes to transition from working for someone else to opening your own gym. We’ll explore the key areas you need to consider, including financial development, personal growth, and essential business skillsets. This isn't just about drafting a business plan; it's about truly assessing your readiness for entrepreneurship.We’ll help you answer critical que...

In this episode, we dive into the powerful strategy of joining online trainer directories to expand your client base. With the fitness industry increasingly moving online, personal trainers can no longer rely solely on traditional methods to attract clients. We’ll explore how these directories work, the benefits they offer, and how they can position you in front of a broader audience. Whether you’re just starting out or looking to grow your business, understanding the ins and outs of these pl...

In this episode of the Certified Personal Trainer Podcast, we dive into the art and science of structuring the perfect client session. Whether you’re working with beginners or advanced athletes, knowing how to design a session that addresses every aspect of fitness is crucial for helping your clients achieve their goals. We’ll walk you through a step-by-step approach, starting with foam rolling and stretching tight or overactive muscles, activating weaker muscles, and preparing the body for t...