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CEO Declassified
Jelena Ostrovska
11 episodes
1 day ago
When the self-help shelf starts putting you to sleep, it’s time to trade strategy for storytelling, and let fantasy wake up your fire again. In this episode, I unpack how romantasy and spicy fiction sharpened my storytelling, confidence, and creative edge more than any self-help title in years. 🕵🏼‍♀️🔍 🔍 IN THIS EPISODE YOU'LL UNCOVER: Why fiction > self-help: how pleasure-based reading refuels creativity, originality, and brand voice.Shadow work via story: using morally gray characters to ...
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Entrepreneurship
Business
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All content for CEO Declassified is the property of Jelena Ostrovska and is served directly from their servers with no modification, redirects, or rehosting. The podcast is not affiliated with or endorsed by Podjoint in any way.
When the self-help shelf starts putting you to sleep, it’s time to trade strategy for storytelling, and let fantasy wake up your fire again. In this episode, I unpack how romantasy and spicy fiction sharpened my storytelling, confidence, and creative edge more than any self-help title in years. 🕵🏼‍♀️🔍 🔍 IN THIS EPISODE YOU'LL UNCOVER: Why fiction > self-help: how pleasure-based reading refuels creativity, originality, and brand voice.Shadow work via story: using morally gray characters to ...
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Entrepreneurship
Business
Episodes (11/11)
CEO Declassified
EP 11. The Best Personal Development Books Aren’t in the Self-Help Section
When the self-help shelf starts putting you to sleep, it’s time to trade strategy for storytelling, and let fantasy wake up your fire again. In this episode, I unpack how romantasy and spicy fiction sharpened my storytelling, confidence, and creative edge more than any self-help title in years. 🕵🏼‍♀️🔍 🔍 IN THIS EPISODE YOU'LL UNCOVER: Why fiction > self-help: how pleasure-based reading refuels creativity, originality, and brand voice.Shadow work via story: using morally gray characters to ...
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1 week ago
29 minutes

CEO Declassified
EP 10. Sales Psychology Secrets with Niché Arlow (Fall Back in Love with Selling)
Niché Arlow is the founder of The Revolution To Riches, a behavioral revolution redefining how entrepreneurs sell online. Blending neuroscience, behavioral economics, and gamified persuasion, she teaches leaders to master the psychology of wealth, turning influence into income and intellect into obsession. Her work transforms sales into a science of trust, timing, and neurochemical precision, built for the dreamers, doers, and daredevils hell-bent on being extraordinary. 🔍 IN THIS EPISODE YOU...
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2 weeks ago
49 minutes

CEO Declassified
EP 9. When Your Brand Needs a Reset (and a Funeral)
If your default “fix” is another rebrand, color palette, or logo tweak, take a pause. The market isn’t 2019 anymore, and playing Frankenstein with old strategies won’t revive a flatlining presence. In this unredacted case file, I show you how to call time of death on an expired brand identity and rebuild from who you are now, so your content, offers, and positioning finally match your next level. This is not about torching everything. It’s about a disciplined audit, letting go of stale tactic...
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3 weeks ago
30 minutes

CEO Declassified
Ep 8. Netflix-Style Marketing: Design a Content Series They Can’t Stop Watching
If I asked your audience what you’re known for, could they answer? In a feed full of look-alike posts and AI-written captions, visibility simply isn’t enough. This unredacted case file shows you how to design a branded signature content series that makes people binge your work like Netflix, remember your expertise, and come back for the next episode. You’ll learn a repeatable format for Reels (or your platform of choice) that goes beyond trends - complete with naming, cadence, aesthetics, and...
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1 month ago
21 minutes

CEO Declassified
EP 7. The Boring CEO Epidemic: Are You Making Your Brand Forgettable?
You’re doing everything right - posting consistently, following the plan, having the conversations, yet something still isn’t landing. In this unredacted case file, we crack the “boring CEO” epidemic that’s plaguing the coaching and entrepreneurship world in 2025, and I also show you how to trade polished-and-forgettable for presence that actually commands attention (and clients). 🔍 IN THIS EPISODE YOU'LL UNCOVER: The difference between professional and forgettable, and why “polished” can bac...
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1 month ago
21 minutes

CEO Declassified
EP 6. The 3-Part Digital Overhaul: Align Your Brand, Business & Content
Listen, you can’t be showing up online in 2025 like it’s 2019. The landscape changed, your brand evolved, and your strategy needs to catch up. This unredacted case file is your permission slip to run a focused overhaul - no dramatic rebrand required, so your identity, offers, and content actually match who you are (and what sells) now. 🔍 IN THIS EPISODE YOU'LL UNCOVER: The clear signs you need an overhaulThe 3-layer audit to realign fast: brand identity, business & offers, content & s...
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1 month ago
17 minutes

CEO Declassified
EP 5. If I Had to Start Over: The Exact Plan
If I lost it all and had to rebuild from scratch, what would I actually do? In this unredacted case file, I map out the step-by-step plan I’d follow today. What I’d avoid at all costs, the high-leverage skills I’d develop, and how I’d turn a clear identity into offers, content, and clients fast. 🔍 IN THIS EPISODE YOU'LL UNCOVER: What NOT to do on day one of starting a businessHow to lock in character, core values, and brand voice before you ever get too excited to play with graphics in CanvaW...
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2 months ago
31 minutes

CEO Declassified
EP 4. The Hidden Cost of Playing It Safe: Why ‘Nice’ Content Doesn’t Sell
When you make your brand “nice,” “digestible,” and inoffensive, it stops making people feel anything, and your sales pay the price. In this unredacted case file, I unpack how playing it safe diluted my voice, why high-engagement posts rarely equal revenue, and how to put polarity back into your content without going political (or being a jerk). 🔍 IN THIS EPISODE YOU'LL UNCOVER: Why “palatable” content kills emotion (and emotion drives buying decisions)The real gap between engagement and reven...
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2 months ago
21 minutes

CEO Declassified
EP 2. The Identity Crisis No One Talks About Online
Behind the highlight reels, there’s a silent crisis most entrepreneurs never admit — building a brand that no longer reflects who you really are. In this unredacted case file, I reveal the hidden cost of outgrowing your digital identity and how it shows up in your business, your content, and your confidence. 🔍 IN THIS EPISODE YOU'LL UNCOVER: The subtle clues your brand identity is slipping out of syncWhy your audience feels the misalignment even when you try to hide itHow “watering down” your...
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2 months ago
33 minutes

CEO Declassified
EP 3. Multiple Personality Content Disorder
When you chase every tactic and “proven” formula, your content starts sounding like everyone else’s. In this unredacted case file, I break down how over-strategizing, templates, and too many voices nearly erased my identity, and the exact steps I took to get my brand voice back online. 🔍 IN THIS EPISODE YOU'LL UNCOVER: How mimicry creeps in when you piece together advice from too many coachesThe moment your content flatlines and how to spot “this doesn’t sound like me”A simple 3-step fix: aud...
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2 months ago
23 minutes

CEO Declassified
EP 1. When It’s Time to Burn Your Business Down
Every entrepreneur reaches a breaking point - the moment when what once worked now feels like dead weight. In this unredacted case file, I pull back the curtains on my own story of burning down the business model I thought was “the dream” to rebuild something stronger, sharper, and more aligned with my true identity. 🔍 IN THIS EPISODE YOU'LL UNCOVER: The subtle red flags that show your business model is holding you backWhy clinging to “what worked before” can cost you your future growthHow to...
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2 months ago
22 minutes

CEO Declassified
When the self-help shelf starts putting you to sleep, it’s time to trade strategy for storytelling, and let fantasy wake up your fire again. In this episode, I unpack how romantasy and spicy fiction sharpened my storytelling, confidence, and creative edge more than any self-help title in years. 🕵🏼‍♀️🔍 🔍 IN THIS EPISODE YOU'LL UNCOVER: Why fiction > self-help: how pleasure-based reading refuels creativity, originality, and brand voice.Shadow work via story: using morally gray characters to ...