Revolutionizing OTAs: Insights with Mike Mears

In this episode of Casa-Cast, host Steve Schwab interviews Mike Mears, co-founder of the innovative OTA, Vacay My Way. Mike shares his journey from VRBO and HomeAway to creating a new platform aimed at balancing benefits for property managers, hosts, and travelers. They discuss the evolution of the OTA market, strategies for sustainable growth, and the importance of transparent and competitive pricing models. Emphasizing trust and direct communication, Mike introduces VacayMyWay's tools and resources designed for success. This insightful conversation also touches on Mike's background in the Austin music scene and his memorable win in the John Lennon songwriting contest.

00:00 Introduction to Casa-Cast
00:17 Meet Mike Mears from Vacay My Way
01:03 Mike's Journey in the Vacation Industry
03:12 From Music to VRBO
04:47 The Birth of Vacay My Way
07:39 Challenges in the OTA Industry
08:18 Marketing Strategies and Lessons Learned
09:47 Future-Proofing with Rewards
10:35 Commitment and Value Proposition
10:56 Mindset Change in Merchandising
11:48 Transparent Fee Structure
13:14 Marketing Strategies for Growth
14:30 Building Industry Confidence
16:26 Reflections and Takeaways from Casa Con
18:10 Final Thoughts and Contact Information