Motorvision opens the doors to the "Hall of Fame" of automotive history, following the legacy of iconic car brands. We trace the journey of the legendary Porsche 911, experience thrilling motorsport events, relive exciting rallies with Walter Röhrl, and conquer Pike’s Peak in an Audi Quattro.
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Motorvision opens the doors to the "Hall of Fame" of automotive history, following the legacy of iconic car brands. We trace the journey of the legendary Porsche 911, experience thrilling motorsport events, relive exciting rallies with Walter Röhrl, and conquer Pike’s Peak in an Audi Quattro.
Porsche has competed in the 24-hour Le Mans classic every year since 1951. The company's prototypes have won 18 times - more often than the vehicles of any other manufacturer in the history of this racing series.
Few manufacturers have been as active in the USA and Europe as early as Ford - and with success. While the Mustang thrilled American youth, the Capri turned the heads of Europeans.
Henry Ford paved the way for the automotive revolution at the beginning of the 20th century. With the Ford Model T, the company conquered not only the USA but the whole world and made its inventor one of the richest men.
In 1932, the economic crisis led to the merger of the Horch, DKW, Audi and Wanderer brands under the name Auto Union, the second largest German car manufacturer at the time, which made motor sport history with the famous Silver Arrow racing cars.
Audi is one of the most successful car manufacturers of the present day. The brand with the four rings stands for innovation, superior technology and unique design. Founded over 100 years ago, Audi is now a successful global player.
In no other industry is marketing as important as in the automotive industry. Brands, models and advertising campaigns have been closely intertwined for decades. How has car advertising developed since the 1990s? Part 3 of 3.
50 years of Porsche 911, 60 years of Chevrolet Corvette: two legends, two myths, two dream cars, and two philosophies. The Porsche 911 and the Chevrolet Corvette are the sports car icons in Europe and the USA.
The Chevrolet Corvette is the best-selling sports car in the world. It belongs to the USA like the Statue of Liberty, the Superbowl and John Wayne. Since its market launch the Corvette has developed into an automotive icon.
In the 1970s and 80s, car production booms and with it car advertising. Television advertising for cars picks up speed. Even the oil crisis cannot stop worldwide car production or the corresponding advertising. Part 2 of 3.
No consumer good is fought over as fiercely and as cost-intensively as the car. No sooner had the first car been launched in 1886 than advertising began touting the great benefits of the motor car for mankind. Part 1 of 3.
The development of engineering at BMW has always been closely linked to motorsport. Racing has always played a decisive role in shaping the brand and setting the pace for its future.
Racing has been a matter of the heart for Ford for over 100 years. Henry Ford already wins the first race with his first car. Thousands of other victories were to follow.
In the 1980s and 90s, Porsche races from victory to victory. A McLaren with Porsche engine wins the Formula 1 World Championship three times. In Le Mans in 1982, Porsche starts an unbelievable winning streak with the new 956/962 prototype.
The Porsche 550 Spyder is small and fast, but only 140 units were built. It was Porsche's first racing sports car and laid the foundation for the German manufacturer to be considered a force in car racing today.
The emphatically sporty cars and motorbikes of BMW are equally successful with customers and in racing. However, the former aircraft engine manufacturer's entry into automobile production threatened to fail at an early stage.
Be it the 24 Hours of Le Mans, the Monte Carlo Rally or Formula 1: Porsche won it all at least once. Even the first prototype was a race winner, and the successes of the Spyder in the Carrera Panamericana or the Targa Florio are unforgettable.
The Volkswagen Golf is nothing more but a reasonable car - there's nothing really exciting about it, but still it's a mega-seller. The Golf is compatible with the masses and dominates the compact car class since its market introduction.
From the very beginning, Citroën celebrated the joy of extravagance. Already the Traction Avant from the 1950s is a milestone in automotive history and the 2CV is one of the most unusual and charming small cars ever built.
Vive la différence: the cars of Renault are always unusual in design, exceptional in their driving comfort and often avant-gardistic. Renault writes history with the Dauphine, R4, R5 and R16 models.
Robust, honest, simple, the Land Rover is the bedrock of all off-road vehicles. Built in 1948 as a simple car for British farmers, the vehicle quickly became an export hit. Today, the Land Rover is at home all over the world.
Motorvision opens the doors to the "Hall of Fame" of automotive history, following the legacy of iconic car brands. We trace the journey of the legendary Porsche 911, experience thrilling motorsport events, relive exciting rallies with Walter Röhrl, and conquer Pike’s Peak in an Audi Quattro.
