The legal industry, as a whole, needs to break free of conformity. So much well-intentioned advice from other attorneys inadvertently keeps you small because doing exactly what the average attorney does only guarantees one thing..that you yourself will become average.

In this episode, I go into what gives some law firms the competitive edge that some firms never seem to tap into.

In this episode, I talk about one major metric that lawyers aren't mentioning often enough in the marketing and advertising copy. 

Most law firm owners that try content marketing, start without a plan--If they don't avoid the process altogether. In the first episode of Capture the Web, I share a 5 minute trick to generating content ideas that'll bring you interested, motivated prospects for your firm for the ENTIRE year.