Welcome to the show! Get on the waitlist for my new digital ultimate experience:  https://www.captivatetheroom.com/ccc   Want to have your voice dissected to discover what sounds are costing you?  https://www.captivatetheroom.com/million/   General Overview Conversation Summary: The speaker discusses the importance of authenticity and the seventh layer of sound in effectively connecting with and captivating one's audience, particularly in the current business landscape where people are more cautious about trusting claims and promises. The speaker emphasizes the need to move beyond simply providing information and instead focus on revealing one's true, authentic self through the nuances of one's voice. Interviewee Background: The speaker is Tracy Goodwin, an internationally known voice expert and award-winning speaker who has taught hundreds of people around the world to make a bigger impact with their voice. [25:08] Key Points People have become more cautious about trusting claims and promises due to being "burned" by false experts and AI-generated content. [06:09] Authenticity, as represented by the "seventh layer of sound" in one's voice, is crucial for effectively connecting with and captivating one's audience. Individuals often try to protect themselves by neutralizing or accommodating their voice, which can inadvertently repel their ideal clients or audience. Revealing one's true, authentic self through the nuances of one's voice can help establish trust, ease, and connection with the audience. [16:35] Mastering the first two pillars (dealing with fear and wounds) is necessary before the authentic seventh layer of sound can be revealed. [21:31] Notable Quotes "The experience of you is everything right now. That's what I'm talking about today." (00:01) "People can hear through that. And so they're leaning in and listening like never before." (08:23) [21:40] "We've got to get to these sounds because this is where trust happens. [19:14] This is where ease happens. This is where connection happens." (19:26) Kicker Quotes "This is when everything changes is when you stop repelling the wrong people by trying to save yourself and sending your people searching." (20:54) [20:00] "We have to master pillar one and two before these sounds can come out. [21:23] I hear seven layers of sound and in the seventh layer, those sounds are there." (21:54) Detailed Insights Main Arguments: The game of attention and trust has shifted, and people are now more cautious about trusting claims and promises (01:34). [03:10] Authenticity, as represented by the "seventh layer of sound" in one's voice, is crucial for effectively connecting with and captivating one's audience (01:11). Individuals often try to protect themselves by neutralizing or accommodating their voice, which can inadvertently repel their ideal clients or audience (14:23). [20:00] Supporting Evidence: The speaker's personal experience of being "burned" by a $17,000 scam (03:38). [05:25] The rise of "experts" in 2020 who did not have the necessary expertise or ability to deliver results (03:38). The limitations of AI in capturing the nuances of the human voice (08:12). [07:30] Themes and Trends Recurring Themes: The importance of authenticity and the "seventh layer of sound" in one's voice (01:11, 19:26). The need to move beyond simply providing information and focus on revealing one's true, authentic self (12:35). [22:55] The impact of fear and wounds on one's ability to be authentic (15:23, 21:54). [15:15] Emerging Trends: The increasing caution and skepticism of audiences towards claims and promises (01:34). [04:00] The growing importance of video and audio content in establishing trust and connection with audiences (08:12). [08:00] Interview Dynamics Interview Flow: The speaker starts by introducing the topic of authenticity and the "seventh layer of sound" (01:11). [21:34] The conversation then shifts to discu